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Outdoor Lions have seen the next best performance from India on Day Three of the Cannes Lions International Advertising Festival. India has won six Outdoor Lions in all. These include one Silver each to Ogilvy India, Publicis Communications and DDB Mudra. Ogilvy and Publicis Communication, along with Leo Burnett, have been awarded a Bronze Lion each too.
Noor Fathima Warsia Jun 24, 2009 7:44 AM
As Media Lions’ Indian Juror Lynn de Souza (Chairman & CEO, Lintas Media Group) put it, it was ‘Jai Ho’ for India in the Media Lions’ category. Indian agencies have eight Media Lions, which is the highest ever that India has been awarded in one category. Also, Media Lions has the only Gold awarded to India so far. With media agencies winning, the task to bring media services focus in the Media Lions that was set for the jury this year, was achieved.
Noor Fathima Warsia Jun 24, 2009 7:43 AM
At a time when fragmentation is seen as a growing challenge facing advertisers across markets, Universal McCann, Microsoft and Facebook officials spoke to the audience at Cannes Lions International Advertising Festival on the Gravitational Mass Media that can replace the need to purchase distribution from standalone media companies.
Noor Fathima Warsia Jun 23, 2009 7:42 AM
Another big disappointment on the second day dampened India's hopes at Cannes Lions as JWT India’s Teach India failed to make it to the winning list of the Direct Lions category. Since 2006, India has been consistently winning in this category; last year India had won a Grand Prix. The score of zero this year has added to the slow start for India at Cannes Lions 2009.
Noor Fathima Warsia Jun 23, 2009 7:41 AM
Leo Burnett India is the only agency that has won a Cannes Lion for India so far. In the Promo category, the agency has been awarded a Bronze Lion for the entry ‘Stainbroidery’ for Procter & Gamble’s detergent brand Tide.
Noor Fathima Warsia Jun 23, 2009 7:40 AM
India’s performance at the inaugural PR Lions was disheartening. Genesis Burson-Marsteller’s Principal and Founder Prema Sagar, who was also an Indian juror on PR Lions this year, speaks on what went wrong. In a conversation with exchange4media, she chalked out a 5-point mantra that PR agencies must follow while entering for global awards.
Noor Fathima Warsia Jun 23, 2009 7:38 AM
It has been one of the slowest starts for India at the Cannes Lions International Advertising Festival. Courtesy Leo Burnett, India has one Bronze Promo Lion – the only metal won so far. JWT India’s ‘Teach India’ disappointed all, by not making it to the winner’s list. The 60-odd Indian delegates were seen in small groups at the famous Gutter Bar reiterating the lower number of Indian delegates this year, and the lacklustre performance so far.
Noor Fathima Warsia Jun 23, 2009 7:36 AM
Apart from the Press Lions and Media Lions, the Radio Lions and Outdoor Lions were also announced at the Cannes Lions International Advertising Festival 2009. There are a whopping 39 creatives shortlisted in Outdoor Lions including works in campaign entries and individual entries. There are only four Indian entries in the Radio Lions shortlist.
Noor Fathima Warsia Jun 22, 2009 2:08 PM
The shortlists for the Media Lions and Press Lions were announced on June 22, 2009 at the Cannes Lions International Advertising Festival 2009. India has managed 11 entries in Media Lions shortlists, and there are 10 works (three campaigns and one standalone) in the Press Lions category.
Noor Fathima Warsia Jun 22, 2009 1:12 PM
The Coca-Cola Company has been taking various steps, on the global level to “enhance consumer experience” even if that meant changing it on the on-ground level in form of Coca-Cola vending machines. This appeared to be the simple philosophy that the interactive team of the company followed, and they chose an Indian example to demonstrate it.
Noor Fathima Warsia Jun 22, 2009 7:35 AM
Promo Lions have four Indian works that have made the cut. These include one each from Publicis Ambience and Publicis India, and two from Leo Burnett India. In all, India had entered 47 entries in this category, an increase of 17 entries as compared to last year.
Noor Fathima Warsia Jun 22, 2009 7:34 AM
There are only seven entries that have made it to the Direct Lions shortlist. These include one each from Ogilvy India, JWT India, Leo Burnett India, Rediffusion Y&R, Contract Advertising, McCann Erickson India & BBC World Service Trust. The winners will be announced on June 22, 2009.
Noor Fathima Warsia Jun 22, 2009 7:34 AM
A disappointing start greets Indian delegates at Cannes Lions International Advertising Festival 2009 with India scoring zilch in the inaugural PR Lions category.<br> <a href=http://www.exchange4media.com/cannes/2009/fullstory2009.asp?section_id=13&news_id=35068&tag=30550&pict=0 target= _blank><b>@Cannes09: Is Indian PR not up to the mark?</b></a>
Noor Fathima Warsia Jun 22, 2009 7:33 AM
Number of representatives from India at the Cannes Lions International Advertising Festival looked dwindling, as only 70 delegates registered this year, in comparison to the 140 last year. And unlike the 1109 entries that were sent in 2008, there were only 982 entries from India this year. Nonetheless, one can already begin seeing the Indian delegates and jury members busily moving around at the Palais de Festival.
Noor Fathima Warsia Jun 22, 2009 7:31 AM
The Cannes Lions International Advertising Festival 2009 kicked off in its full glory on June 21, 2009. Much as it has been for every industry, the Cannes Lions too has seen its share of the impact of the global meltdown. However, that did not deter the organisers from ensuring the scale and the galore that the festival is known for.
Noor Fathima Warsia Jun 22, 2009 7:30 AM
The global media pitch for Nokia has finally completed, and the mobile device maker has decided to partner with Aegis Media’s Carat as the “single global media partner to handle its media planning and buying”. Nokia had to alter the decision for India though, where the transition period has been extended, and the account continues to be with Maxus. The situation is the same for Middle East/North Africa too, where Mediacom would continue to service the account.
Noor Fathima Warsia Jun 19, 2009 7:49 AM
The slowdown surely has made no dent on the launch announcements coming from the Mudra Group. Close on the heels of the agency’s partnership with Portland UK, Mudra has now launched second out-of-home agency StreetSmart that became operational from June 18, 2009.
Noor Fathima Warsia Jun 18, 2009 7:31 AM
TGBCL’s business news channel ET Now was launched on June 17, 2009, and perhaps the only “announcement” for the launch was the change of creatives of the channel in The Economic Times’ masthead. The channel, which is available on the cable platform, has begun with a full-fledged content line-up. ET’s intent to utilise the convergence model, and use the Economic Times platform to make all kinds of noise around ET Now, is evident from day one.
Noor Fathima Warsia Jun 18, 2009 7:29 AM
This is the first time in over two decades when three players - Colors, Star Plus and Zee TV -are ruling the Hindi general entertainment genre at such close distance. Each of these has a loyal audience base keeping them within arm’s length of each other. And the next tier is a significant gap away. Media observers state that while it is difficult for the number four player to break into the top three, the clear ‘floating audience’ is an opportunity for the tier-two players.
Noor Fathima Warsia Jun 17, 2009 7:42 AM
Being the ICC T20 World Cup Champions, the advertiser expectation from Team India was high for this year’s tournament as well. Team India’s elimination from the games has spelt disappointment for advertisers but they state that the situation was “planned for”.
Noor Fathima Warsia Jun 16, 2009 7:35 AM
Week-on-week, most Hindi general entertainment channels get excited around their overall channel GRPs. A quick check with advertisers, media planners and buyers indicates that the money spenders seldom look at the channel GRPs while selecting the channels they want in their media plans. For them, channel GRPs, at best is a quick ranking tool for channels only.
Noor Fathima Warsia Jun 10, 2009 7:37 AM
Aegis Media is continuing with the launches of its various international brands in India. The latest to come in is the second media brand Vizeum. Aegis Media has brought in S Yesudas as the CEO. Prior to this, he was with R K Swamy BDDO’s Media Group. Ashish Bhasin, Chairman – India and CEO, South East Asia, Aegis Media, confirmed the development to exchange4media. He informed that Vizeum was launched today.
Noor Fathima Warsia Jun 8, 2009 12:54 PM
The Indian Broadcasting Foundation (IBF) has recommended Uday Shankar, CEO, STAR India, to be the Chairman of the Joint Working Committee (JWC), a body comprising members of the IBF and AAAI. It was constituted to collaboratively address the problems that the members of the two industries faced while working together. This position was hitherto held by G Krishnan, CEO, TV Today Group.
Noor Fathima Warsia May 27, 2009 9:04 AM
The election coverage has given a much needed shot in the arm to CNN-IBN. The channel has shown a positive trend line in the last few weeks. On counting day, May 16, CNN-IBN had managed to stay ahead of its competitors both in the core CS ABC Male 25+ TG and in the CS 25+ TG in the one million plus markets, but the competitive story is back to normal with Times Now in the lead and NDTV 24x7 taking the third spot in the election and post-election week.
Noor Fathima Warsia May 27, 2009 9:01 AM
Television in India has seen various broadcasters look at measurement data in ways that bring out the strength of the channel. While that is one of the purposes of data, there is only one target and market from the advertiser point of view, and the relevant parameters become stringent for niche genres. exchange4media spoke to a few media leaders to set straight what the parameters are for specific genres. This week begins with the news genre.
Noor Fathima Warsia May 25, 2009 8:49 AM
The National Readership Studies Council (NRSC) has fructified the details of the National Readership Survey (NRS). The NRS is expected to be rejuvenated and launched in a new avatar in May 2010. The agency for the project is understood to be Hansa Research that has been partnering with the MRUC for the last six years to bring out the Indian Readership Survey (IRS). NRS 2010 is planned as a quarterly survey.
Noor Fathima Warsia May 22, 2009 8:18 AM
Hindi general entertainment channel Colors has moved its media duties to Maxus. The current account size is upwards of Rs 50 crore. The incumbent on the business was TME. Colors officials have confirmed the development to exchange4media.
Noor Fathima Warsia May 20, 2009 8:35 AM
The One Club organised Creative Week NYC saw three award shows – One Show, One Show Design and One Show Interactive – being given out in the same week. India won six Pencils at One Show Design, but only one Pencil each at the One Show and One Show Interactive. The One Club officials, however, explain that India is maturing on the global awards platform and is already gaining more ground at these events.
Noor Fathima Warsia May 12, 2009 8:27 AM
The first-ever Creative Week NYC is over, and the One Club that was driving this event, is already prepared for the 2010 event. One newer aspect on The One Club’s calendar is One Show Entertainment, which would be held in Los Angeles next year.
Noor Fathima Warsia May 11, 2009 7:53 AM
Steve Gatfield will always be the name that was instrumental in the transition of the Lintas Group in India into a wholly-owned Interpublic Group (IPG) subsidiary. Many decisions that Gatfield has taken has changed the face of Lintas Group leadership. In an exclusive chat with exchange4media, Gatfield speaks on his decision to exit his role as Lowe Worldwide CEO, the role that he sees India play in the global media and advertising industry, and what can be expected from him in the days to come.
Noor Fathima Warsia May 11, 2009 7:52 AM
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