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Zenga Entertainment has signed on as the exclusive mobile partner for DLF Indian Premier League (IPL) T20 for five years, starting 2009. Zenga is using the IPL platform to open up the mobile users to the full potential and new opportunities that the medium presents for advertisers. Zenga has partnered with Matrix for monetising this initiative.
Noor Fathima Warsia Apr 16, 2009 8:19 AM
The last piece of business from the Aditya Birla Group (ABG) – telecom player Idea Cellular – has also moved to Mindshare India. This marks the completion of ABG’s AoR consolidation with one agency, a process that had begun in May 2008. Even though ABG had moved all its businesses to Mindshare last year, Idea was still under the custodianship of Lintas Media Group.
Noor Fathima Warsia Apr 16, 2009 8:16 AM
The gloves are off. Colors overtaking Star Plus this week – the first time the latter has lost the No. 1 slot in nine years – has created quite a flutter. However, STAR India CEO Uday Shankar remains unperturbed as he says in an exclusive conversation with exchange4media that one week does not make a difference. Shankar is of the opinion that the genre itself is evolving and there are other larger changes that would be of more significance in time to come.
Noor Fathima Warsia Apr 16, 2009 8:15 AM
After a stint of two years, NDTV Convergence’s CEO, Sanjay Trehan, has put in his papers at the organisation. Trehan quit the organisation on April 13, 2009 and is at present serving his notice period. It is understood that NDTV is yet to find Trehan’s replacement. Details on Trehan’s next assignment were not available at the time of filing the report.
Noor Fathima Warsia Apr 14, 2009 8:09 AM
The One Club has put together a festival celebrating all forms of creativity – titled ‘Creative Week NYC’ – that will take place in New York from May 4-8, 2009. The announcement was made by Mary Warlick, CEO of The One Club. Creative Week NYC includes three awards shows honouring the year’s best achievements in advertising, interactive media and design, in addition to events devoted to digital, music, film and the fine arts.
Noor Fathima Warsia Apr 9, 2009 8:03 AM
STAR India has roped in Bharti Airtel’s Sanjay Gupta as its Chief Operating Officer. The COO of the company Jagdish Kumar’s mandate, on the other hand, would be to head the recently created joint venture between STAR India and the Jupiter Group STAR Jupiter in the south. He would continue reporting to STAR India CEO Uday Shankar.
Noor Fathima Warsia Apr 8, 2009 8:01 AM
An award-result leak before the Festival and disagreements and temper-flaring conversations after the event appear to have become routine with the GoaFest. Much like last year, this year, too, the Creative Abby ended with industry honchos huddled in uncomfortable discussions. This time it was Piyush Pandey, who was irked by the manner in which the awards were given out. He said, “If there was going to be a sense of finale, it cannot be for the ‘Man of the Match’ of the losing team; it has to be about the winning team.”
Noor Fathima Warsia Apr 6, 2009 8:03 AM
This is one of the best times in advertising and Sir John Hegarty had 10 reasons for the advertising industry to explain why. In his address at the last day of the GoaFest, Hegarty left the audience with some interesting thoughts to mull on… Read all of what he had to say…
Noor Fathima Warsia Apr 4, 2009 2:04 PM
At the beginning of the new financial year, Viacom18’s MTV India has announced its plans to realign itself – structurally as well as strategically – for 2009-10. The process will impact 25 positions in the company. These employees would cease to be in the MTV payroll, but company officials informed that “many would continue working on specific projects as outsourced resources”.
Noor Fathima Warsia Apr 4, 2009 7:45 AM
Go back to basics, said Colvyn Harris, Chairman, GoaFest 2009 at the Industry Leadership Conclave that marks the beginning of the three-day ad festival. Keynote speaker Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra spoke on the challenges that faced the automotive sector and the need for the “frugal mindset”.
Noor Fathima Warsia Apr 2, 2009 4:33 PM
GoaFest 2009 is all set to kick off with the Industry Leadership Conclave on April 2, 2009. Cavelossim Beach has become the hotbed of activities as it gears up to welcome the delegates. Creative Abby, that has registered an increase in its entries, has seen action in the press even before the Festival begins. Registrations are on full swing too.
Noor Fathima Warsia Apr 2, 2009 8:24 AM
GoaFest 2009 is all set to kick off with the Industry Leadership Conclave on April 2, 2009. Cavelossim Beach has become the hotbed of activities as it gears up to welcome the delegates. Creative Abby, that has registered an increase in its entries, has seen action in the press even before the Festival begins. Registrations are on full swing too.
Noor Fathima Warsia Apr 1, 2009 8:05 AM
A sales deal ending usually doesn’t make much of a difference, but when a 30-year old relation ceases, it gets the industry talking. That is what the latest issue of India Today has managed – the back page of the India Today English magazine, that housed Bajaj Auto for the last three decades, saw a new advertiser in Raymond in the latest issue. It is understood that the ties were severed over ‘commercial issues’ disagreement, and that the back page would now see another major automobile player soon.
Noor Fathima Warsia Apr 1, 2009 8:04 AM
TME, the media arm of Rediffusion Y&R, has effected senior level changes in its structure. Dinesh Vyas has been given the charge of the Mumbai office, while the role of National Buying Head that was left vacant when Divya Radhakrishnan was made President of the organisation, has been assigned to Imran Karim.
Noor Fathima Warsia Apr 1, 2009 8:03 AM
Starcom MediaVest Group has elevated Sandeep Lakhina to head its media asset Starcom Worldwide as its Chief Operating Officer for South Asia. With this, all Starcom Worldwide offices in markets such as India, Pakistan, Bangladesh and Sri Lanka would come under Lakhina’s charge.
Noor Fathima Warsia Mar 31, 2009 7:55 AM
Zee Entertainment Enterprises Ltd (ZEEL) has restructured its ad sales function. ZEEL has divided its channels into two key clusters – regional channels headed by Jitesh Rajdeo and national channels headed by Ashish Sehgal. Simultaneously, sports sales has been consolidated under Rahul Shaw, while the music SBU would be headed by Anurag Bedi. These officials would report to ZEEL Chief Revenue Officer Joy Chakraborthy.
Noor Fathima Warsia Mar 30, 2009 8:03 AM
After nearly a week of to and fro on the paperwork, the deal between World Sports Group (WSG) and Multi Screen Media (MSM) has been clinched. The telecast rights of the IPL 2 remains with MSM.
Noor Fathima Warsia Mar 26, 2009 8:07 AM
After nearly a week of to and fro on the paperwork, the deal between World Sports Group (WSG) and Multi Screen Media (MSM) has been clinched. The telecast rights of the IPL 2 remains with MSM.
Noor Fathima Warsia Mar 25, 2009 5:43 PM
There is clarity on at least one aspect of the Indian Premier League’s second edition. The game is headed to South Africa and six destinations have been earmarked for the series – Durban, Cape Town, Bloemfontein, Pretoria, Johannesburg and Port Elizabeth. However, the aspect that still remains to be clinched is the telecast rights partner.
Noor Fathima Warsia Mar 25, 2009 8:22 AM
The Bombay High Court’s long awaited decision on the BCCI-MSM case came in yesterday, where the BCCI has now been allowed to “officially” discuss IPL telecast rights with any telecast partner. However, the BCCI has left that part of the negotiation completely with Wold Sports Group. Many close to the situation expect the rights to stay with MSM.
Noor Fathima Warsia Mar 24, 2009 7:59 AM
IPG’s Mediabrands is set to bring its digital brand, Reprise, to India. IPG’s Lodestar Universal has been working with Interactive Avenues for some time now, but it is understood that the two are in the process of forming a 50:50 JV that would recognise both Reprise and Interactive Avenues brand names. Sources close to the development informed that the JV would be in place in a month or two.
Noor Fathima Warsia Mar 24, 2009 7:58 AM
Following the footsteps of most media companies, CyberMedia, too, is walking down the manpower cost rationalisation road. The company has formulated revised compensation packages, where the cost to company for all employees would be brought down. The changes would be applicable from April 2009.
Noor Fathima Warsia Mar 21, 2009 8:24 AM
The Multi Screen Media and BCCI row that had appeared to be a settled matter on March 19, 2009 is under threat of erupting once again. IPL Commissioner Lalit Modi has been quoted in sections of the media as saying that MSM’s clause of binding into a non-terminable contract was “unacceptable” to the BCCI.
Noor Fathima Warsia Mar 21, 2009 8:23 AM
The spat between Multi Screen Media and the BCCI seems to be resolved. After a high action drama on March 18, 2009, that even saw IPL Commissioner send communication to clients to not send ROs to MSM, and the IPL logo been taken off the MSM channels, MSM fought its way back to oust NDTV and retain the IPL telecast rights.
Noor Fathima Warsia Mar 20, 2009 8:22 AM
The various controversies over the second edition of the Indian Premier League (IPL) seem to have settled down. After getting a clearance on the dates that the Centre and most of the State Governments have finally accepted, the spat between Multi Screen Media and the BCCI also seems to be resolved. MSM has retained the telecast rights for the IPL ousting close contender NDTV.
Noor Fathima Warsia Mar 19, 2009 10:07 AM
Mid-Day’s Group Editorial Director Shishir Joshi and Editor-Editions Krishna Warrier have resigned from the company. Mid-Day has decided not to replace the position of Group Editorial Director. Instead, Abhijit Mazumdar, who was Resident Editor, Delhi, is moving to Mumbai as Executive Editor, Mid-Day, All Editions. Mazumdar will report to Manajit Ghoshal, CEO, Mid-Day Multimedia. Ghoshal has confirmed these developments to exchange4media.
Noor Fathima Warsia Mar 19, 2009 7:55 AM
Mid Day’s Group Editorial Director Shishir Joshi and Editor – Editions Krishna Warrier have resigned from the company. Mid Day has decided not to replace the position of Group Editorial Director. Instead, Abhijit Mazumdar, who was the Resident Editor, Delhi is moving to Mumbai as Executive Editor, Mid Day, All Editions. Mazumdar will report to Manajit Ghoshal, CEO, Mid Day Multimedia. Ghoshal has confirmed these developments to exchange4media.
Noor Fathima Warsia Mar 18, 2009 1:29 PM
The past few weeks have seen many cost cutting measures coming from BCCL, including pay-cuts. BCCL Chief Ravi Dhariwal explained that the company was approaching the current media environment with a two-fold plan – control costs and increase revenues. He said that having addressed the former part of the plan, the company was now focussing on increasing revenues by providing integrated solutions and newer BCCL media vehicles for clients to advertise on.
Noor Fathima Warsia Mar 18, 2009 8:17 AM
Just 20 days before the Series, the BCCI has displayed its discontent with Multi Screen Media over the Indian Premier League. The BCCI has terminated its IPL telecast rights deal with MSM. And the latter promptly took the matter to court. The hearing of the case would continue on March 17, 2009. In the meanwhile, sources close to the situation state that there is a good chance that MSM might lose the telecast rights, and that at least one strong contender waiting to take on the League was NDTV.
Noor Fathima Warsia Mar 17, 2009 7:40 AM
In a recent mail directed to all BCCL employees, Ravi Dhariwal, CEO, Publishing, BCCL has informed that there would be no salary revisions this year, and that there would be a roll-back of increments instead. In another development, it is understood that BCCL’s top brass has said that if the group companies are not profitable by March 2010, there would be consequences.
Noor Fathima Warsia Mar 17, 2009 7:33 AM
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