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At present, Sony leads weekend viewership. ‘Satyamev Jayate’ is one of Star Plus’ attempts to arrest falling weekend ratings
Noor Fathima Warsia Apr 30, 2012 4:12 AM
CA Media has identified ‘acquire’ and ‘invest to create’ as two pillars for its India strategy
Noor Fathima Warsia Apr 27, 2012 8:50 AM
At least 10 out of 27 matches have rated 4-plus TVR in IPL 5 so far. Pune Warriors India has joined the league of most popular IPL teams
Noor Fathima Warsia Apr 26, 2012 11:38 AM
CA Media has identified ‘acquire’ and ‘invest to create’ as two pillars for its India strategy
Noor Fathima Warsia Apr 26, 2012 4:48 AM
Arvind Sharma, Chairman & CEO, Leo Burnett India explains that Indigo takeover is one part of a larger plan, where the agency wants digital at the core of its offer
Noor Fathima Warsia Apr 25, 2012 10:58 AM
Arvind Sharma, Chairman & CEO, Leo Burnett India explains that Indigo takeover is one part of a larger plan, where the agency wants digital at the core of its offer
Noor Fathima Warsia Apr 25, 2012 10:58 AM
Goafest 2012 brought some interesting thoughts for young Adlanders. Here are seven takeaways that stood out the most...
Noor Fathima Warsia Apr 23, 2012 10:21 AM
Goafest 2012 brought some interesting thoughts for young Adlanders. Here are seven takeaways that stood out the most...
Noor Fathima Warsia Apr 23, 2012 10:21 AM
Ogilvy wins 51 metals, giving it a score of 242. TapRoot scores 164; Leo Burnett is 143 & DDB Mudra is 134
Noor Fathima Warsia Apr 23, 2012 10:14 AM
This was despite executing 59 cuts in the movie to make it suitable for TV. What will be Sony’s next steps?
Noor Fathima Warsia Apr 23, 2012 10:00 AM
Ogilvy wins 51 metals, giving it a score of 242. TapRoot scores 164; Leo Burnett is 143 & DDB Mudra is 134
Noor Fathima Warsia Apr 21, 2012 3:50 PM
Ogilvy wins 51 metals, giving it a score of 242. TapRoot scores 164; Leo Burnett is 143 & DDB Mudra is 134
Noor Fathima Warsia Apr 21, 2012 8:27 AM
Television has been redefined and today, it is not just a box in the living room but is everywhere, shares Salman Amin, Executive Vice President & CMO, PepsiCo
Noor Fathima Warsia Apr 18, 2012 9:44 AM
Mainardo de Nardis, CEO, OMD Worldwide reflects that real-time response to changes has become mainstay for the communication business today
Noor Fathima Warsia Apr 18, 2012 9:08 AM
Television has been redefined and today, it is not just a box in the living room but is everywhere, shares Salman Amin, Executive Vice President & CMO, PepsiCo
Noor Fathima Warsia Apr 18, 2012 5:46 AM
If a CEO is not living and delivering the brand, then you are looking at a brand that will fail, says David Wheldon, Head - Brand, Reputation & Citizenship, Barclays
Noor Fathima Warsia Apr 17, 2012 10:10 AM
Bennett, Coleman & Company Ltd has restructured its sales division, Response, to focus on verticals instead of geographies. It has also appointed Anita Nayyar as Director – Customer Engagement
Noor Fathima Warsia Apr 17, 2012 9:42 AM
Brands are publishers, digital has given new life to print & OOH, media agencies are getting better in digital but there is still some way to go: CMOs on changing media industry
Noor Fathima Warsia Apr 17, 2012 9:40 AM
While there are associations and foundations looking after a company’s interests, which bodies are looking after the human capital of the media industry?
Noor Fathima Warsia Apr 16, 2012 10:07 AM
Turner’s abrupt decision to shut down Imagine brings forth two challenges – 150 people whose jobs are impacted & existing contracts with other affiliates
Noor Fathima Warsia Apr 13, 2012 12:18 PM
In a decision that has created a bit of a stir for agencies, STAR India has decided to stop all mentions of associate sponsorships for its fiction shows, across channels
Noor Fathima Warsia Apr 13, 2012 10:36 AM
Turner Broadcasting System has decided to shut down Imagine TV and its international feed Imagine Dil Se
Noor Fathima Warsia Apr 13, 2012 9:34 AM
The average rating of 3.76 TVR for the first six IPL matches is lower than all previous seasons
Noor Fathima Warsia Apr 12, 2012 12:04 PM
With this elevation, Arunabh Das Sharma also joins the Bennett, Coleman & Co Ltd (BCCL) board
Noor Fathima Warsia Apr 12, 2012 10:01 AM
India Today Group becomes holding group for all cos & businesses it represents. Ashish Bagga is CEO of the new entity, Kalli Purie given additional charge of Chief Synergy Officer
Noor Fathima Warsia Apr 11, 2012 9:42 AM
BBDO India has won the ATL and BTL creative duties of water heater brand, Racold Thermo following a multi agency pitch
Noor Fathima Warsia Apr 10, 2012 12:02 PM
TV Today shares on April 9, 2012 were up by over 15 per cent as market rumour of Aditya Birla Group picking a 26 per cent stake in the company, for Rs 300 crore, intensified
Noor Fathima Warsia Apr 10, 2012 9:38 AM
Anita Nayyar, CEO, Havas Media quits to join BCCL; Havas is in the process of identifying a successor. Meanwhile, the co. has elevated Mohit Joshi to be MD, MPG India
Noor Fathima Warsia Apr 9, 2012 10:27 AM
Anita Nayyar, CEO, Havas Media quits to join BCCL; Havas is in the process of identifying a successor. Meanwhile, the co. has elevated Mohit Joshi to be MD, MPG India
Noor Fathima Warsia Apr 9, 2012 10:27 AM
Anita Nayyar, CEO, Havas Media quits to join BCCL; Havas is in the process of identifying a successor. Meanwhile, the co. has elevated Mohit Joshi to be MD, MPG India
Noor Fathima Warsia Apr 9, 2012 10:26 AM
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