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Cadbury India Ltd has re-launched its ‘Bournville’ brand in a dark chocolate avatar. Ogilvy & Mather is the creative agency on the business, which has also worked on the design and packaging for the new variant.
exchange4media Mumbai Bureau Oct 9, 2008 8:17 AM
Ravi Rao, who is currently with the Omnicom Media Group as Regional Executive Director - Group Development, UAE, has now been appointed as Partner, Client Leadership, Team Unilever, South Asia. He assumes his role by October end. Rao would be reporting to R Gowthaman, Leader, Mindshare, South Asia.
exchange4media Mumbai Bureau Oct 9, 2008 8:16 AM
Zoom has claimed to have garnered over 11 million viewers by making content available to audiences where they were present, instead of trying to attract audiences to a portal. This was stated by Zoom’s Digital Head Sameer Pitalwalla while making a presentation on Zoom Audience Network before a select media in Mumbai on October 7.
exchange4media Mumbai Bureau Oct 8, 2008 9:20 AM
Tourism Ministry has partnered with BBC World News globally for a six-part travel series, ‘Travel India’. Through this initiative, BBC aims to increase the number of domestic and international tourists visiting India as well as showcase the diverse facets of the country that travellers can explore and experience.
exchange4media Mumbai Bureau Oct 8, 2008 8:57 AM
Direct-to-home service provider DishTV, in association with ICICI Bank, has announced the launch of interactive banking service ‘ICICIACTIVE’, which will allow DishTV viewers to access information on ICICI Bank products and services on their TV screens.
exchange4media Mumbai Bureau Oct 8, 2008 8:56 AM
Rediffusion DYR will now be known as Rediffusion Y&R, after letting go of Dentsu from its name. Designed in-house, the agency has assumed a new identity to take on a fresher hue of the aquamarine colour and incorporates a younger contemporary font. The new identity will also see a dash of colour completing the new identity.
exchange4media Mumbai Bureau Oct 8, 2008 8:49 AM
Rediffusion DYR has announced the appointment of Wasim Basir as Group Executive Vice President. Basir moves from Red Lounge, a Coca-Cola venture in China where he was Managing Director. He will be reporting directly to Mahesh Chauhan, Group CEO, Rediffusion DYR.
exchange4media Mumbai Bureau Oct 7, 2008 8:10 AM
Neo Sports Broadcast has upped its advertising revenue targets for the October-December period to Rs 310 crore from the earlier Rs 285 crore with the forthcoming India-Australia and India-England series. Airtel has come on board as presenting sponsor, while associate sponsors are Hero Honda, Toyota, Coca-Cola, Nivea, Pidilite, Royal Bank of Scotland and HDFC Standard Life.
exchange4media Mumbai Bureau Oct 7, 2008 8:07 AM
‘Top Gear’, the motoring magazine from BBC, recently turned three in India and is celebrating its third anniversary with a mega 350-page issue, which has hit newsstands in the first week of October. The issue also includes a new section – TG 2Wheels – for bike enthusiasts with coverage on the new bikes on the block.
exchange4media Mumbai Bureau Oct 6, 2008 8:34 AM
Yash Raj Films has embarked on a marketing drive for its first ever animation venture, ‘Roadside Romeo’, which tells the story of an adventurous canine. As part of this drive, Yash Raj Films has tied up with Disney Consumer Products (DCP) to launch a range of merchandise products based on the film.
exchange4media Mumbai Bureau Oct 4, 2008 9:58 AM
Zee 24 Taas has embarked on an initiative titled ‘Parivar Apla Shehar Apla Awaj’, a live event taking up issues of public concern in top 24 cities of Maharashtra in 24 days. The event, which was kicked off from September 17 at Sangli, is being aired live daily on Zee 24 Taas channel between 5.30 pm and 6.30 pm. The initiative concludes on October 8.
exchange4media Mumbai Bureau Oct 4, 2008 8:25 AM
Raj Raman has been appointed as Managing Director and CEO of Bollywood Corporation Pvt Ltd (BCPL), a registered company owned by Percept Ltd. Raman brings with him over 22 years of experience across functions like sales, marketing, operations and business management.
exchange4media Mumbai Bureau Oct 4, 2008 8:19 AM
Bharat Patel, Chairman, Procter & Gamble Hygiene and Health Care Ltd., has been re-elected Chairman of the Indian Society of Advertisers at the ISA’s Annual General Meeting held on September 26, 2008 in Mumbai.
exchange4media Mumbai Bureau Oct 3, 2008 11:58 AM
Media E2E has appointed Myleeta Aga as Head of Content and Co-founder. As Head of Content, Aga will enrich existing product features for MediaE2E as well as develop new programming outlets and creative strategies for expansion.
exchange4media Mumbai Bureau Oct 3, 2008 9:06 AM
A rapidly growing digital media in India now wants to focus more on brand building in order to grow stronger and attract more advertisers. The fourth edition of IAMAI Conference, held in Mumbai on September 30, spoke on brand building versus performance – whether it was time to shift to brand building from performance-based advertisement.
exchange4media Mumbai Bureau Oct 1, 2008 9:11 AM
Bijoy Sreedhar has joined the Lokmat Group as Vice-President, Business Development. His role in Lokmat would be to lead the Group’s initiatives in television, radio, OOH and the digital space and help transform the Group into a multimedia player.
exchange4media Mumbai Bureau Oct 1, 2008 8:44 AM
SAB TV has repositioned itself as a complete family comedy channel. SAB has also launched a 360-degree campaign on the theme ‘Asli Mazaa Sab ke Saath Aata Hai’. Pickle Advertising is handling the creative duties while Mediacom is the media agency on the account.
exchange4media Mumbai Bureau Oct 1, 2008 8:42 AM
At the recently concluded 18th Annual Seminar of the Market Research Society of India (MRSI), IMRB International was adjudged the ‘MR Agency of the Year’. IMRB has bagged this honour for the third successive time and is the only MR Agency in the country to have been bestowed this honour since the inception of this award in 2005.
exchange4media Mumbai Bureau Sep 30, 2008 8:50 AM
Isobar is formally up and kicking. While Aegis Media’s acquisition of Communicate2 activated the Isobar brand in India, Aegis Media has now appointed a head in Shamsuddin Jasani as Senior Vice President for Isobar to grow this digital brand further in India. Jasani would be reporting to Ashish Bhasin, Chairman-India & CEO South East Asia, Aegis Media.
exchange4media Mumbai Bureau Sep 30, 2008 8:49 AM
Star Plus, which has been sprucing up its matinee band with some new launches, is now bringing in its prime property ‘Nach Baliye’ in the 8 pm slot. Season 4 of this popular dance reality show is all set to premiere on October 10.
exchange4media Mumbai Bureau Sep 30, 2008 8:47 AM
Angel Broking, a stock broking and wealth management house, has appointed TBWA\India as its creative partner following a multi-agency pitch. The account size is pegged at Rs 20 crore. TBWA\India will partner with Angel in its image management plan, in line with its evolution into a complete wealth management house.
exchange4media Mumbai Bureau Sep 30, 2008 8:45 AM
As per a recent IAMAI report, the online gaming industry in India is pegged at Rs 21 crore. In order to tap this growing industry, Idea Cellular has joined hands with gaming portal Zapak to create a property called ‘Idea presents Zapak Genious’. This is not the first time Idea is tying up with Zapak for an online initiative.
exchange4media Mumbai Bureau Sep 29, 2008 8:44 AM
Six FM radio stations in Mumbai – Red FM, Radio City, Big FM, Radio One, Fever FM and Meow FM – got together on World Heart Day, celebrated on September 28, for a joint initiative. This radio initiative on World Heart Day is part of a larger awareness building drive by Saffola Life. The media agency for this campaign is Madison Media.
exchange4media Mumbai Bureau Sep 29, 2008 8:43 AM
Disney Channel is presenting a 3D experience for the first time on Indian television with the premiere of ‘Hannah Montana & Miley Cyrus: Best of both worlds’ concert movie in 3D on September 28 at 10 am. The movie gets up close and personal with the hugely popular teen star Miley Cyrus as Hannah Montana.
exchange4media Mumbai Bureau Sep 27, 2008 8:23 AM
Lifestyle magazine Vogue has completed one year in India and is celebrating its first anniversary with a special issue that hit newsstands on September 25. The magazine claims to have an audited, proven and continuous print run of 50,000 copies every month since its launch in October 2007.
exchange4media Mumbai Bureau Sep 27, 2008 8:22 AM
Mid-Day on September 24 announced hike in advertising rates for its Delhi and Bangalore editions following a surge in circulation, as claimed by the paper. The new rates will come into effect from October 25, 2008. Meanwhile, the invitation pricing of the editions has also been changed.
exchange4media Mumbai Bureau Sep 27, 2008 8:21 AM
The CNBC AWAAZ Consumer Awards 2008 were given away to India’s most preferred brands at a ceremony held in Mumbai on September 26. Among the winners this year were LG, Airtel, Nokia, HUL, Parle, State Bank of India, LIC of India, Big Bazaar, Café Coffee Day, Maruti and Hero Honda, among others.
exchange4media Mumbai Bureau Sep 27, 2008 8:18 AM
Perspectrum Consultancy, a division of Percept Ltd, has won the business of Mirah Group. Perspectrum would bring in a 360-degree integrated marketing approach to assist the Group build strong working brands in their hospitality and entertainment verticals.
exchange4media Mumbai Bureau Sep 26, 2008 8:47 AM
NDTV Media CEO, Raj Nayak, has been unanimously elected as the new President of the India Chapter of the International Advertising Association (IAA) for 2008-2009 at its Annual General Meeting held in Mumbai on Wednesday, September 24, 2008. Nayak, who has served as Vice-President of IAA, takes over from Pradeep Guha.
exchange4media Mumbai Bureau Sep 26, 2008 8:46 AM
The Market Research Society of India (MRSI) conducted its 18th annual Market Research Seminar in Mumbai on September 25. Designed as a two-day event, day one saw serious deliberations on various research papers from organisations such as IMRB on subjects like new opportunities, connecting with the consumers and making relevant offers.
exchange4media Mumbai Bureau Sep 26, 2008 8:43 AM
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