`Date-wise News`

Starcom MediaVest Group partners IIM-A for B-School case study competition

Indian Institute of Management Ahmedabad and Starcom MediaVest Group have joined hands for a case study competition open to all business school students in India. The competition offers an opportunity to B-School students to provide an innovative solution to a real-world marketing challenge. Last date for submission of entries is October 12.

exchange4media Mumbai Bureau Oct 9, 2008 8:22 AM

Jump Games kicks off first mobile game based on Man U

Close on the heels of the global announcement of their tie-up with Manchester United earlier this year, mobile games developer Jump Games has launched their first mobile game – ‘Manchester United Word It!’ – based on the English football club.

exchange4media Staff Oct 9, 2008 8:21 AM

BMC’s Vision 2050 for Mumbai’s street line

Brihanmumbai Municipal Corporation (BMC) has chalked out aggressive plans to blend the city’s street line with futuristic street furniture. The plan is to bring uniformity in the currently scattered and inconsistent public facilities on roads across the city. BMC has already chalked out both beautification and revenue-generating modules and is betting on the OOH media vehicle to turn the country’s financial hub into Shanghai.

exchange4media Staff Oct 9, 2008 8:20 AM

Limca joins the festival bandwagon; unveils ‘Freshness of emotions’ campaign

Riding the festive season wave, Limca has launched its latest communication initiative pegged on the ‘freshness of emotions’ platform. The initiative underlines the ‘water like freshness’ of Lime ‘n’ Lemony Limca, complimented with a new dimension of freshness in human emotions.

exchange4media Staff Oct 9, 2008 8:19 AM

Cadbury's unveils a dark secret with ‘Bournville’; gets creative help from O&M

Cadbury India Ltd has re-launched its ‘Bournville’ brand in a dark chocolate avatar. Ogilvy & Mather is the creative agency on the business, which has also worked on the design and packaging for the new variant.

exchange4media Mumbai Bureau Oct 9, 2008 8:17 AM

Activate signals of ETV channels to Den Networks: TDSAT to Ushodaya Enterprises

TDSAT has directed Ushodaya Enterprises to activate the signals of its ETV group of channels to Den Networks. In its petition, Den had submitted that Ushodaya had not activated the signals despite the orders of the tribunal on September 30. The reconnection was supposed to be carried out within 24 hours.

exchange4media Staff Oct 9, 2008 8:17 AM

Ravi Rao to lead Mindshare Team Unilever operation across South Asia

Ravi Rao, who is currently with the Omnicom Media Group as Regional Executive Director - Group Development, UAE, has now been appointed as Partner, Client Leadership, Team Unilever, South Asia. He assumes his role by October end. Rao would be reporting to R Gowthaman, Leader, Mindshare, South Asia.

exchange4media Mumbai Bureau Oct 9, 2008 8:16 AM

And now Colors is the distinct No. 2 Hindi GEC; overtakes Star Plus in the youth TG

Colors’ dream run continues. Where the channel has already surged ahead of Zee TV in the last week by a significant margin, in the youth TG of SEC ABC 15-34, it is ahead of genre leader Star Plus as well. The week 40 numbers from TAM Media Research show Star Plus to be at 278 GRPs, Colors at 250 GRPs and Zee TV at 220 GRPs. Star and Zee have both lost on numbers last week, while Colors has gained.

Noor Fathima Warsia Oct 9, 2008 8:15 AM