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Unilever has appointed Srikanth Srinivasamadhavan as General Manager - Media Services, South Asia. Apart from aggressive pursuit of media opportunities in South Asia, he will also play an important role as a member of the Home and Personal Care Leadership Team at Unilever India. The country CCMs in South Asia will report to Srinivasamadhavan.
exchange4media Mumbai Bureau Oct 27, 2008 8:24 AM
Online community portal Rediff.com has gone live with third party applications on its video and music platform, Rediff iShare. With the addition of these new applications, Rediff iShare has now become a platform that can support any application that is compatible with the Facebook Markup Language.
exchange4media Mumbai Bureau Oct 25, 2008 8:11 AM
Zapak Digital Entertainment Ltd, a Reliance ADA Group venture, is going global. The online gaming company has launched Zapakworld.com in Kiev, Ukraine. This initiative marks the company’s entry in the international market.
exchange4media Mumbai Bureau Oct 25, 2008 8:10 AM
Superstar Business Solutions, which was set up by Abhijit Pradhan recently, is partnering with Rediffusion Y&R on its group wide change management initiative. Superstar Business Solutions proposes to do this by exploring new management interventions like Executive Coaching to support high performers and potential leaders.
exchange4media Mumbai Bureau Oct 25, 2008 8:07 AM
MTV has set up a new team and division, CAT (Celebrity Content, Acquisitions and Talent), which aims to leverage the channel’s existing celebrity and industry relationships to newer heights. The focus would be to make MTV a single destination for all celebrities and talent, and not just a Bollywood and Pop platform.
exchange4media Mumbai Bureau Oct 25, 2008 8:06 AM
Lintas Media Group (LMG) has launched the Strategic Allocation Model (SAM), a tool to aid media budget decisions. SAM fills the gap in the industry in the area of budget allocation, besides supplementing LMG’s strong bouquet of media tools.
exchange4media Mumbai Bureau Oct 25, 2008 8:05 AM
Digital Direction, a strategic service from Media Direction, functioning under the umbrella of RK Swamy Media Group, has appointed Himanshu Shah as its National Head in the capacity of General Manager/ Principal Communication Consultant. He will be reporting to S Yesudas, CEO, RK Swamy Media Group.
exchange4media Mumbai Bureau Oct 24, 2008 8:36 AM
Akamai Technologies and acerno have signed a definitive agreement for Akamai to acquire the New York-based ad network in a merger transaction. The transaction, which is subject to customary closing conditions, including the approval of acerno’s stockholders, is anticipated to close later this quarter.
exchange4media Mumbai Bureau Oct 23, 2008 8:13 AM
Five entries have been shortlisted for the first ever ‘Creative Lantern’ Award being introduced by the India Chapter of the International Advertising Association (IAA). The five were shortlist from among 113 entries received from all over India for IAA’s social transformation CSR initiative ‘Lighting a Billion Lives’.
exchange4media Mumbai Bureau Oct 22, 2008 8:26 AM
With a yearly ad spend of $147,473,000, Nokia has emerged as the top global ad spender in India, according to the ‘Top 1000 Brands’ survey conducted by TNS in 10 key APAC markets, including India. Three Indian brands – ICICI, Kingfisher and Taj – have been named as the most admired consumer brands across the Asia-Pacific.
exchange4media Mumbai Bureau Oct 22, 2008 8:20 AM
The Indian Premier League recently concluded a three-day franchisee workshop in Thailand aimed at devising a collaborative strategy for the league in Season Two. The workshop was attended by over 130 personnel associated with the League, who reviewed, discussed and brainstormed on ideas and recommendations across a range of topics, including player regulations, commercial, logistics, hospitality, ticketing, licensing and merchandising amongst others.
exchange4media Mumbai Bureau Oct 21, 2008 8:36 AM
Tanishq has come up with a media interesting innovation for its jewellery collection, Aleya. Done in association with Maxus, one of the leading women’s magazine in India, Femina has been used as the platform for this media innovation.
exchange4media Mumbai Bureau Oct 21, 2008 8:34 AM
Star Entertainment Media Pvt Ltd has announced the launch of its third regional general entertainment channel (GEC) called ‘Star Pravah’, a Marathi GEC, on October 20. The channel is expected to be on air by mid-November. According to a company official, the channel would be supported by a 360-degree marketing approach.
exchange4media Mumbai Bureau Oct 21, 2008 8:34 AM
Lodestar Universal recently embarked on a study to understand the growing power of the 'influence economy'. The project profiled consumer advocates and tested their ability to recommend or advise against opting for a particular brand or service. The study looked at respondents who claimed to strongly influence in 15+ product categories to announce the emergence of a 'Super Influencer'.
exchange4media Mumbai Bureau Oct 20, 2008 8:43 AM
Narayan Kumar, Executive Director and Head of Disruption Practice at TBWA\India, has put in his papers. Kumar has confirmed his movement, but refused to divulge his future plans. His departure comes close on the heels of Sean Colaco and Gopinath Menon moving out from the agency.
exchange4media Mumbai Bureau Oct 18, 2008 8:56 AM
Big Street, a subsidiary of the Reliance Big Entertainment Ltd, has unveiled the key research findings of an independent study undertaken by The Nielsen Company. The research was undertaken to measure the effectiveness of the Delhi Metro Rail Corporation (DMRC) as a preferred medium for advertisers.
exchange4media Mumbai Bureau Oct 17, 2008 9:00 AM
Winners of the DMA (Direct Marketing Association) International Echo Awards were announced recently at a ceremony in Los Angeles. India found a place among the winners this year. OgilvyOne India bagged a Silver and a Bronze, while Rapp Collins India, a division of Mudra Communication, also kept the Indian flag flying.
exchange4media Mumbai Bureau Oct 17, 2008 8:58 AM
It was an unusual launch pad that Star Plus chose for its popular dance reality show ‘Nach Baliye’, which will be hitting the small screen on October 17. To announce the launch, Star Plus joined hands with Jet Airways and literally took to the skies. This promises more such innovative promotional initiatives for ‘Nach Baliye 4’.
exchange4media Mumbai Bureau Oct 17, 2008 8:57 AM
Parle Agro, the makers of Frooti and Appy, has strengthened its juice portfolio with the launch of Saint Juice in the 100 per cent juice category. The company has earmarked Rs 4 crore to promote the brand. The business would be handled by Parle Agro’s current agencies – Creativeland Asia and OMD India. This is yet another instance where the advertising agency has played an active role in designing the look and feel of a brand.
exchange4media Mumbai Bureau Oct 17, 2008 8:56 AM
Maintaining its distinct No. 2 position for yet another week, Colors has clearly established that its numbers were not a flash in the pan. Even as the industry still holds mixed views on the quality of this GRP supply from the channel, there is no denying that Star Plus and Zee TV are reasonably worried.
exchange4media Mumbai Bureau Oct 16, 2008 8:43 AM
Tata Sky aims to give a ‘Plus-size’ TV viewing experience with the launch of its personal video recorder technology, called Tata Sky+. Priced at Rs 8,999 for the digicomp, with an additional Rs 1,000 as installation charges, the cost too comes in ‘Plus’ proportions. Tata Sky+ service would be rolled out in a phased manner and supported by a 360 degree campaign.
exchange4media Mumbai Bureau Oct 15, 2008 8:39 AM
TBWA\India has been witnessing a lot of action of late. Post its acquisition by TBWA\Worldwide and Omnicom, the agency has been beefing up its creative team. The latest addition is Ambareesh Chakraborty, who has been brought on board to head the creative function for the agency’s Mumbai and Pune offices as Senior Creative Director.
exchange4media Mumbai Bureau Oct 15, 2008 8:37 AM
Perspectrum Consultancy, the integrated marketing consultancy division of Percept Ltd, has appointed Rajiv Lal as Chief Executive Officer. Lal would be reporting to Shailendra Singh, Joint Managing Director, and Harinder Singh, Vice-Chairman and Managing Director, both from Percept Ltd.
exchange4media Mumbai Bureau Oct 15, 2008 8:32 AM
In a major organisational restructuring drive, Zee Entertainment Enterprises Ltd (ZEEL) has created key operational building blocks, which will be headed by Chief Operating Officers and supported by corporate functions such as revenue, finance, human resources, strategy and business development, company secretary, legal, IPR, and IT.
exchange4media Mumbai Bureau Oct 14, 2008 8:45 AM
Radio One, the FM joint venture between Mid-Day Multimedia and BBC Worldwide, has reported a 92 per cent jump in revenues for second quarter ended September 30, FY09 as compared to the corresponding period in the previous fiscal. Radio One had a growth of 85 per cent in Q1 over the corresponding period last year.
exchange4media Mumbai Bureau Oct 13, 2008 8:11 AM
UETL (UTV Entertainment Television Ltd), which houses UTV Movies and World Movies, has signed a satellite syndication deal with Zee TV in which it has licensed rights for 21 films on a non-exclusive basis for India and overseas.
exchange4media Mumbai Bureau Oct 11, 2008 8:23 AM
HDFC Standard Life has unveiled ‘Sar Utha Ke Jiyo,’ a music album promoting and propagating ‘Self Respect’ and ‘Self Reliance’. A music video announcing the same would be on air on all major television channels from October 13 onwards. The album will be available in all leading stores across the country from October 20.
exchange4media Mumbai Bureau Oct 11, 2008 8:22 AM
Earth Communications Office India Association has extended the last date for receiving entries for its fourth annual nationwide Environment TV spot contest to November 15, 2008. The contest is open to all individuals – from advertising agencies to students. The theme of the contest this year is ‘Clean Energy… Green Energy’.
exchange4media Mumbai Bureau Oct 10, 2008 8:34 AM
OMD and AOL’s Platform-A have joined hands to execute a study on the special demographics of online moms. The study, called ‘Living La Vida Rapida: Today’s Parents Living a Double Life at Double Time’, explores the lifestyle and media preferences of online moms. India is an intrinsic part of this study.
exchange4media Mumbai Bureau Oct 10, 2008 8:28 AM
Indian Institute of Management Ahmedabad and Starcom MediaVest Group have joined hands for a case study competition open to all business school students in India. The competition offers an opportunity to B-School students to provide an innovative solution to a real-world marketing challenge. Last date for submission of entries is October 12.
exchange4media Mumbai Bureau Oct 9, 2008 8:22 AM
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