Authors
Christophe Cambournac has been elevated to the position of President, Asia, Pacific & India at the Nielsen Company. He replaces Nonoy Niles. In his new role, Cambournac will lead Nielsen in Asia, Pacific and India, working closely with Nielsen’s regional leadership team. He will be based in Singapore and report to CEO David Calhoun.
exchange4media Mumbai Bureau Sep 24, 2008 8:54 AM
After Radio Mirchi, Red FM and My FM, Radio City on September 23 announced a 15-20 per cent hike in ad rates in their select key markets. The hike will come into effect from October 1. The radio station is targeting a 40-50 per cent revenue growth, which is higher than the previous year.
exchange4media Mumbai Bureau Sep 24, 2008 8:53 AM
MindShare is now Mindshare, and the change is not just from a capital ‘S’ to a small ‘s’. Mindshare has completely rebranded itself to reflect the global restructuring that the agency had undertaken earlier in the year. On September 23, 2008, Mindshare unveiled the comprehensive worldwide rebranding of its corporate identity. The redesign, which is a first in over a decade, was developed in partnership with Moving Brands.
exchange4media Mumbai Bureau Sep 24, 2008 8:46 AM
Nike is all out to celebrate the 40th anniversary of Manchester United's first European Cup Win in a big way. As part of the celebrations, the sports brand has announced the 'Extreme Manchester United Fan' contest in India during the launch of the Manchester United Away Jersey and the '3rd Jersey'. The campaign will be heavily promoted on ESPN.
exchange4media Mumbai Bureau Sep 20, 2008 9:23 AM
Pogo is launching a new season of the ‘Skatoony’ quiz show on September 21. The show would be aired on Sundays at 11:00 am. In line with Pogo’s endeavour to diversify its bouquet of original productions, ‘Skatoony’ is a quiz show which showcases children competing with cartoon characters for real prizes.
exchange4media Mumbai Bureau Sep 20, 2008 8:36 AM
Zee Marathi is all set to launch the second season of its comedy talent hunt show ‘Hasya Samrat’ from September 26. The show would be aired on Fridays and Saturdays from 9.30 pm to 11 pm. The title sponsor is Idea Cellular, while Dabur is the associate sponsor for the show.
exchange4media Mumbai Bureau Sep 20, 2008 8:35 AM
Star Plus is bringing in a new show, ‘Jahan Pe Basera Ho’, to beef up its matinee band. ‘Jahan Pe Basera Ho’ premieres on September 22 and would be aired Monday to Friday at 12.30 pm.
exchange4media Mumbai Bureau Sep 20, 2008 8:34 AM
OgilvyAction, a division of O&M, has appointed R Subramaniyam as National Head of Ogilvy Live. He will be based in Mumbai. Subramaniyam, popularly known as Subu, has over 15 years’ experience in advertising and integrated marketing, with focus on events and promotions.
exchange4media Mumbai Bureau Sep 20, 2008 8:33 AM
Madhukar Kamath, Managing Director & CEO, Mudra Communications, was unanimously elected Chairman of the Board of the Advertising Standards Council of India (ASCI) at a Board meeting held on September 18.
exchange4media Mumbai Bureau Sep 20, 2008 8:31 AM
Kids Media India (KMI), a subsidiary of Spacetoon, has inked an exclusive licensing partnership with World Wrestling Entertainment (WWE) for the latter’s merchandise. The partnership is expected to propel annual revenues generated from WWE-licensed consumer goods in India to $10 million in the next three years.
exchange4media Mumbai Bureau Sep 18, 2008 8:16 AM
Parle Agro’s sparkling apple drink Appy Fizz has assumed a new look, and is making a song and dance about it – in a new TVC. The TVC is in keeping with its youth-centric positioning and continues with the tagline: ‘A cool drink to hang out with’.
exchange4media Mumbai Bureau Sep 18, 2008 8:15 AM
Zee TV is launching two new programmes this month – ‘Tata Indicom Ek Se Badhkar Ek - Chota Packet Bada Dhamaka’ from September 20, and ‘Ranbir Rano’ from September 22. The channel has also announced the fourth edition of its Idea Zee Astitva Awards, which celebrates the spirit of woman achievers.
exchange4media Mumbai Bureau Sep 18, 2008 8:10 AM
Metro-Goldwyn-Mayer Studios Inc. (MGM) on September 16 announced that it would be launching the MGM Channel on Indian cable television and has entered into a distribution pact with Star Den Media Services for the same.
exchange4media Mumbai Bureau Sep 17, 2008 8:46 AM
Growing inflation is impacting the media too. While rising newsprint costs have forced print players to hike ad rates, growing competition and a double-digit inflation are talking a toll on radio players as well. exchange4media speaks with some radio players to gauge their reactions to these developments.
exchange4media Mumbai Bureau Sep 17, 2008 8:37 AM
Colors is working towards building its weekend block now and has added its next big ticket property, ‘Ek Khiladi Ek Hasina’, to its weekend band. The show, which will see some of India’s leading cricketers in a different light, is set to go on air from September 26, thus putting it in direct competition with another big ticket show, ‘Indian Idol 2’ on Sony.
exchange4media Mumbai Bureau Sep 17, 2008 8:22 AM
BBDO India has appointed Ajai Jhala as CEO. Jhala is relocating from London to Delhi to take up his new assignment. He will partner with Josy Paul, Chairman & NCD, BBDO India. They will both report to Chris Thomas, Chairman & CEO, BBDO & Proximity, Asia Pacific. Jhala is well-known in the advertising industry having worked in numerous international locations.
exchange4media Mumbai Bureau Sep 17, 2008 8:21 AM
Posterscope, the global OOH agency from the Aegis Media stable, is launching its India operations from Tuesday, September 16, 2008. It will be headquartered in Mumbai, but will be launched simultaneously in the top 32 cities, including metros, mini-metros and Tier I towns. Haresh Nayak, an OOH veteran, will lead Posterscope India.
exchange4media Mumbai Bureau Sep 17, 2008 8:21 AM
GroupM in its recently released annual media forecast – ‘This Year, Next Year: India Media Forecasts’ – has predicted that advertising expenditures in all media throughout India would increase 20 per cent in 2008 to $5.6 billion and 19 per cent in 2009 to $6.6 billion. The projected hikes follow a 20 per cent increase in 2007. With this, India is set to be the 15th largest advertising market by 2009.
exchange4media Mumbai Bureau Sep 17, 2008 8:20 AM
MTV is all geared to launch the 6th edition of ‘Roadies’. The channel is also planning to market ‘Roadies’ merchandise in over 15 categories, including helmets (by Wrangler Helmets) and stationery (by BILT). This season, 20 ‘Roadies’ would be chosen and the stakes have been raised to Rs 10 lakh. Raghu Ram and Rajiv Laxman would be the judges for this season of ‘Roadies’.
exchange4media Mumbai Bureau Sep 16, 2008 8:42 AM
In keeping with its YUMPI focus, Mid-Day has revamped its website which now has a strong focus on delivering locally relevant news in Bangalore, Delhi, Mumbai and Pune. This new-look Mid-day.com site is currently being promoted by a 360-degree campaign spanning print, digital, OOH, radio, trade and television media.
exchange4media Mumbai Bureau Sep 16, 2008 8:34 AM
Disney Channel is launching ‘Break Time Masti Time’, based on the storytelling format, to mirror the fun, laughter and antics of 14-year olds during their school breaks. The programme will go on air from October and would be aired between 6 pm and 7 pm.
exchange4media Mumbai Bureau Sep 13, 2008 8:10 AM
Vanishing species have been of great concern for conservationists. In a bid to do its bit for India’s endangered species, Titan has launched its ‘WWF Collection’ of watches, wherein Rs 150 would be given to the World Wildlife Fund (WWF) on the sale of every watch from this Collection.
exchange4media Mumbai Bureau Sep 12, 2008 8:23 AM
Dainik Bhaskar launched the 12th edition of its Hindi financial daily Business Bhaskar in Delhi on September 8. The paper is already present in markets like Madhya Pradesh, Chhattisgarh, Punjab and Haryana.
exchange4media Mumbai Bureau Sep 12, 2008 8:22 AM
Sony Entertainment Television is ready with the fourth season of ‘Indian Idol’. The show, which goes on air from Friday, September 19, will replace ‘Dus ka Dum’ at the same time slot of 9.00 pm. Season 4 of ‘Indian Idol’ would also address the aspirations of ‘Young India’.
exchange4media Mumbai Bureau Sep 12, 2008 8:21 AM
Lintas Media Group has announced the launch of a new integrated system – ‘iMix’ – in India. iMix is a web-based media management system developed by Interpublic GIS Guongzhou, which is used by Universal offices in Asia and other parts of the world. It is a fully integrated system that offers planning, estimation, release, invoicing, payment and MIS functionalities to manage media transactions for clients.
exchange4media Mumbai Bureau Sep 12, 2008 8:19 AM
Lowe Worldwide has announced the elevation of Ameer Ismail, Head of LINOpinion India to Executive Director. In his new role, Ismail will report to Steve Gatfield, CEO, Lowe Worldwide, and EVP, Interpublic Group, and will work closely with Lowe Worldwide for future strategic developments, both in India and in partnership with other IPG companies outside India.
exchange4media Mumbai Bureau Sep 10, 2008 8:24 AM
In another first from the BBC in the India market, BBC World Service is kicking off a campaign for three of its radio programmes – ‘BBC Ek Mulaqat’, ‘Take One’ and ‘BBC EK Minute’ – later this week. The campaign would be seen in the Mumbai and Gwalior markets. The creative agency for this campaign is Ogilvy One, while the media agency is MediaCom.
exchange4media Mumbai Bureau Sep 10, 2008 8:23 AM
In a bid to give a thrust to its existing content and introduce newer content that will be relevant to the consumer and contextual to the environment, Future TV has brought in Ashim Mohanty as Content Head. He moves from Times Now, where he was heading the on-air promos and packaging team.
exchange4media Mumbai Bureau Sep 9, 2008 8:25 AM
Levi Strauss & Co. has appointed Madison World to handle its entire advertising portfolio with the exception of creative duties. Madison World units would be handling the media duties, PR, out-of-home, below-the-line and even the celebrity and entertainment portfolio. Industry sources peg the business upwards of Rs 40 crore.
exchange4media Mumbai Bureau Sep 9, 2008 8:21 AM
Reliance Big Entertainment has acquired a majority stake in US-based Willow TV, a cricket portal for live Internet streaming of all major cricket events from across the world. Though Reliance Big Entertainment refused to disclose the percentage of stake acquired, it has revealed that it would be investing Rs 250-300 crore over 2-3 years in the portal.
exchange4media Mumbai Bureau Sep 9, 2008 8:20 AM
TOP STORIES
