Date-wise News

With the festive season round the corner, Coca-Cola India has launched the Sprite Xpress Pack, a 350 ml on-the-go packaging innovation priced at Rs 15. The launch is being supported by a TVC conceptualised by O&M Delhi. The strategic initiative targets the youth by also leveraging youth corridors through clutter breaking outdoor creatives.

exchange4media Staff Oct 1, 2008 9:17 AM

Connecturf Digital Marketing Company has recently changed its name to Ignitee India Pvt Ltd. With this move, the company has also embarked on a multimedia campaign spanning print, OOH, Internet and on-ground activities. Ignitee aims to further consolidate its position as a company providing all round solution to assist its clients in marketing themselves with the help of new media.

exchange4media Staff Oct 1, 2008 9:12 AM

A rapidly growing digital media in India now wants to focus more on brand building in order to grow stronger and attract more advertisers. The fourth edition of IAMAI Conference, held in Mumbai on September 30, spoke on brand building versus performance – whether it was time to shift to brand building from performance-based advertisement.

exchange4media Mumbai Bureau Oct 1, 2008 9:11 AM

Beam Global Spirits & Wine, the fourth largest premium spirits company in the world, has unveiled its print campaign, ‘Aspire’, for the 8th edition of the Teacher’s Achievement Awards. A through-the-line initiative, the ‘Aspire’ print campaign will be supported by an extensive outdoor campaign. The Teacher’s Achievement Awards 2008 will be in Delhi on November 8.

exchange4media Staff Oct 1, 2008 9:10 AM

National Geographic Channel has tied up with Titan Watches for the launch of the Titan WWF collection, which is inspired by some of India’s most endangered species. As part of the innovative tie-up, Nat Geo will showcase a series titled ‘WWF Endangered Species’ focusing on India’s most endangered species.

exchange4media Staff Oct 1, 2008 8:48 AM

Cisco recently launched the second phase of its ‘Welcome to the Human Network’ brand campaign, called ‘The Human Network Effect’, in India. The corporate brand campaign is targeted at customers, partners and employees, and a wider audience, through a 360 degree multi-media platform involving television, out-of-home and digital media.

exchange4media Staff Oct 1, 2008 8:47 AM

Imagine awakening a billion-strong population. A mammoth task, but not unachievable if the youth of the country take active part in the process. In a bid to make people more aware of their rights and duties, Tata Tea and Janaagraha, a Bangalore based not-for-profit organisation, have launched a campaign ‘Jaago re! One Billion Votes’. Forming the centerpiece of this campaign is the Jaagore.com website created by Arc Worldwide.

exchange4media Staff Oct 1, 2008 8:46 AM

Bijoy Sreedhar has joined the Lokmat Group as Vice-President, Business Development. His role in Lokmat would be to lead the Group’s initiatives in television, radio, OOH and the digital space and help transform the Group into a multimedia player.

exchange4media Mumbai Bureau Oct 1, 2008 8:44 AM

The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has taken a strong stand against defaulters. The Tribunal has asked Hathway Cable & Datacom to pay Rs 2.5 crore as outstanding dues to Neo Sports Broadcast by October 6, 2008.

exchange4media Staff Oct 1, 2008 8:43 AM

According to the latest ABC survey (January-June, 2008), the net paid sales of Businessworld have increased to 133,410 copies per issue, making it the undisputed No. 1 business magazine.

exchange4media Staff Oct 1, 2008 8:42 AM

SAB TV has repositioned itself as a complete family comedy channel. SAB has also launched a 360-degree campaign on the theme ‘Asli Mazaa Sab ke Saath Aata Hai’. Pickle Advertising is handling the creative duties while Mediacom is the media agency on the account.

exchange4media Mumbai Bureau Oct 1, 2008 8:42 AM

The News Broadcasters Association (NBA), which was constituted last year, held its first Annual General Meeting on September 30. G Krishnan and Sameer Manchanda have been re-elected President and Vice-President of NBA. Barun Das, Chintamani Rao, KVL Narayan Rao, Rohit Bansal and Shazi Zaman were elected to the Board of Directors for 2008-09.

exchange4media Staff Oct 1, 2008 8:41 AM