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Soon, worries about tracking competitors and managing online marketing campaigns would be a thing of past. As Digital media watches a rapid growth in advertising, online marketing agencies, too, are now gaining momentum to help optimize online business
exchange4media Mumbai Bureau Jun 26, 2009 7:58 AM
With an aim to encourage the growth of mobile marketing and advertising, Mobile Marketing Association has elected co-chairs for the newly constituted India Local Council. The newly elected honchos of the council duly priortised the evangelizing of mobile marketing in their first meet.
exchange4media Mumbai Bureau Jun 25, 2009 8:09 AM
The United Nations, together with the International Advertising Association, and a coalition of the world’s leading advertising, marketing and media agencies today launched Hopenhagen – a movement that empowers global citizens to engage in the December United Nations Climate Change Conference (COP15) in Copenhagen – at the Cannes Lions International Advertising Festival. Hopenhagen is a global marketing and communications initiative that will inspire and generate mass activation around the world.
exchange4media Mumbai Bureau Jun 25, 2009 8:08 AM
Candid Marketing has sprung into action rendering its on-ground services to AXN. The massive campaign by Candid Marketing directed at promoting soon-to-be-announced fourth AXN Action awards was organised in six metropolises across India, in tune with the spirit and buyoance of the channel.
exchange4media Mumbai Bureau Jun 23, 2009 7:45 AM
Mudra Connext has been recently awarded the Integrated Media AOR (Agency of Record) for Wipro Consumer Care & Lighting (WCCLG). Connext will handle Wipro brands in new categories such as Wipro lighting, sugar substitute and liquid detergent. The other part of media business of WCCLG is handled by Lodestar Universal.
exchange4media Mumbai Bureau Jun 22, 2009 7:37 AM
Radio City Connect, the activation arm of Radio City, has partnered with Force India F1 team for Corporate Go Karting Championship across Mumbai, Delhi, Chennai, Bangalore and Hyderabad. Corporates from these five cities will get an opportunity to participate in the Maruti Suzuki Ritz presents Force India & Radio City Connect corporate Go Karting Championship.
exchange4media Mumbai Bureau Jun 20, 2009 7:56 AM
Yash Khanna, former Executive Vice President with STAR Network, has joined public relations consultancy CMCG India, as President.
exchange4media Mumbai Bureau Jun 17, 2009 7:32 AM
Following an effort that has spanned five years, Media Research Users’ Council (MRUC) and Hansa Research are all set to release the Indian Outdoor Survey 2009 for Mumbai on June 15, 2009. The Patron Sponsors, who provided the initial funding for the project, include Laqshya, Outdoor Advertising Professionals, Ogilvy and Reliance ADAG.
exchange4media Mumbai Bureau Jun 15, 2009 7:29 AM
Christopher Graves, President and Regional CEO of Ogilvy Public Relations Asia Pacific, has been appointed global CEO of Ogilvy Public Relations Worldwide, a global, multi-disciplinary communications leader, succeeding Marcia Silverman who has led the company for seven years. Marcia will become Chair of Ogilvy PR. Both appointments become effective January 1, 2010.
exchange4media Mumbai Bureau Jun 13, 2009 7:49 AM
Riding on the T20 World Cup wave, Gaming Hungama on June 8, 2009 launched four interactive online cricket games, free of cost, for its ‘Cricket-Crazy’ consumers.
exchange4media Mumbai Bureau Jun 13, 2009 7:48 AM
Disney-ABC International Television (DAIT), Asia Pacific, has announced an integrated distribution structure for the Asia Pacific region aimed at accelerating international growth. Under this structure, the portfolios of Disney Channel and Disney-ABC International Television will be brought together in a single multi-platform distribution business.
exchange4media Mumbai Bureau Jun 13, 2009 7:47 AM
Radio City, one of India’s leading FM radio brand on Wednesday, June 9, 2009 elevated Ashit Kukian to President- Sales.
exchange4media Mumbai Bureau Jun 10, 2009 5:38 PM
Aegis Media has launched its second media brand Vizeum in India. The organisation has roped in S Yesudas as the Managing Director, India sub-continent. Ashish Bhasin, Chairman – India and CEO – South East Asia, Aegis Media, confirmed the development to exchange4media.
exchange4media Mumbai Bureau Jun 9, 2009 7:42 AM
The Ministry of Information and Broadcasting, Government of India, has signed a Grant of Permission Agreement for establishing, maintaining and operating a Community Radio Station at Wayanad Social Service Society, Mananthvady in Kerala. The community radio station is scheduled to operate in three months time.
exchange4media Mumbai Bureau Jun 9, 2009 7:40 AM
KPMG’s Consumers and Convergence III Survey shows that there exists a huge potential for mobile chat services, video gaming on mobile and watching live TV on mobile in India.
exchange4media Mumbai Bureau Jun 6, 2009 8:53 AM
Mobile media company Affle has announced the launch of new engagement options like add to contact, add to calendar and add to bookmark for SMS 2.0 advertising, which allow advertisers to derive significantly higher Return on Investment (ROI) from their mobile advertising campaigns on Affle’s SMS 2.0 service.
exchange4media Mumbai Bureau Jun 6, 2009 8:51 AM
Neo Sports Broadcast Pvt Ltd has promoted Prasana Krishnan to Chief Operating Officer with immediate effect. Prior to the elevation, Krishnan was involved in various functions, including strategy and business development, corporate and acquisitions amongst others.
exchange4media Mumbai Bureau Jun 5, 2009 8:21 AM
Law & Kenneth has won the creative duties of realty brand Unitech following a multi-agency pitch. The account is worth nearly Rs 50 crore. The account was with JWT for 6-7 years, and around 2007 Ogilvy India was working on the account as well.
exchange4media Mumbai Bureau Jun 3, 2009 8:48 AM
The day’s finally here. The fourth edition of the exchange4media Conclave commences in Mumbai in a short while from now (June 3, 2009) at the ITC Grand Central Sheraton. The theme couldn’t have been more topical - ‘Thriving in Challenging Times’. exchange4media will be bringing updates directly from the Conclave throughout the day. The Conclave is presented by STAR News and powered by Hindustan Times.
exchange4media Mumbai Bureau Jun 3, 2009 8:43 AM
Digital marketing company Ignitee Digital Solutions Pvt Ltd has announced its internship programme ‘Ignition’, aimed at evolving professionals for the digital industry. ‘Ignition’, a platform for graduates and young professionals pursuing a career in the online industry, is aimed at developing their skills to prepare them for being part of the industry.
exchange4media Mumbai Bureau Jun 2, 2009 9:36 AM
Anil Srivatsa, COO, Radio Today Broadcasting Ltd, the FM radio arm of the India Today Group, has put in his papers. Srivatsa has cited personal reasons for his decision to move out of Meow FM. Though his next destination couldn’t be ascertained, he said he would continue to explore similar assignments within the entertainment and media space.
exchange4media Mumbai Bureau Jun 2, 2009 8:03 AM
Win Medicare has awarded the media duties for its OTC business to Lintas Media Group (LMG) in a two-way pitch against Mediaedge:cia. The size of the business is believed to be around Rs 15-20 crore. As is known, LMG already handles Revlon, which is part of Win Medicare’s cosmetic division.
exchange4media Mumbai Bureau Jun 1, 2009 8:00 AM
Keeping the cricket season in mind, ESPN-STAR Sports is all set to launch an interactive cricket quiz show, ‘Stumped’, from June 1, 2009. The show has been produced by production house Endemol.
exchange4media Mumbai Bureau May 30, 2009 8:53 AM
Big TV on Friday announced the expansion of its channel bouquet with the addition of 10 new channels, which will be available from June 1, 2009. Big TV aims to increase its channel bouquet to 400 channels over the next one year.
exchange4media Mumbai Bureau May 30, 2009 8:52 AM
C Squared Holdings Ltd has announced the acquisition of Media & Marketing magazine, the M&M Awards, the IMM training and talent development programme and all the digital publishing activities under the M&M brand. The assets have been acquired for an undisclosed sum from Emap Ltd.
exchange4media Mumbai Bureau May 29, 2009 9:20 AM
ZenithOptimedia Group has been awarded the media duties of Videocon Group, players in consumer durable sector. The account has come at a time when Videocon is consolidating its leadership position through innovation, quality and performance in newer markets and businesses. The account spans across Delhi and Mumbai across multiple business units of the Videocon Group, viz., Consumer Electronics and Home Appliances, Direct to Home Services, Mobile Handsets, PlanetM and Mobile Services.
exchange4media Mumbai Bureau May 23, 2009 10:51 AM
Zicom Electronic Security Systems has appointed M&C Saatchi Communications, the Indian arm of the UK-based global advertising agency, as its strategic and creative communications partner. Zicom deals in state-of-the-art electronic security systems for small, medium and large establishments and government projects, offering impeccable service regardless of the nature of the industry.
exchange4media Mumbai Bureau May 23, 2009 10:44 AM
‘Media Quotient – what’s your MQ?’, the Media Quiz 2009, came to a grand finale in Mumbai on May 22. The first of its kind initiative from exchange4media had earlier generated quite a buzz in Delhi and Kolkata. Delhi’s Team Samridhi Finance beat five other finalists to win the Media Quiz 2009. Star News was the main sponsor for the event, while Mumbai Mirror was the associate sponsor. Encompass was the event partner.
exchange4media Mumbai Bureau May 23, 2009 9:37 AM
Taking into consideration the OOH viewership estimates of IPL 2009, Lintas Media Group, in conjunction with their OOH media company Aaren Initiative, has conducted a daily survey across 15 cities to assess the number of people who watched IPL on screen outside their homes. As per the study, office is the most viewed location.
exchange4media Mumbai Bureau May 23, 2009 9:25 AM
Dentsu Communications has announced the appointment of Vaasu Gavarasana as Head of its Bangalore operations. In addition to this portfolio, Gavarasana will also spearhead all of Dentsu India’s Toyota business.
exchange4media Mumbai Bureau May 21, 2009 12:00 PM
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