Authors
The India Chapter of the International Advertising Association (IAA) has officially launched a public service communication programme, ‘Lighting a Billion Lives’, at a ceremony in Mumbai on July 29, 2009. Dr Farooq Abdullah, along with TERI’s Dr Rajendra Pachauri and Raj Nayak, President, IAA India Chapter and CEO, NDTV Media, inaugurated the initiative.
exchange4media Mumbai Bureau Jul 30, 2009 8:00 AM
Punjab Heritage & Tourism Promotion Board has appointed AMO Communications, a Percept Hakuhodo company, as their brand development agency. AMO Communications will consult and provide assistance to the Board to develop a marketing strategy and create a brand image for Destination Punjab.
exchange4media Mumbai Bureau Jul 29, 2009 8:05 AM
UTV Bindass has launched Bindass Buddies on its community platform Bindass.com in association with Virgin Mobile. The aim is to create a college community that is wider than any individual’s friend list and, therefore, more powerful. Mobile is a big part of this offering, with mobile applications slated to be launched to increase engagement and interactivity.
exchange4media Mumbai Bureau Jul 27, 2009 7:48 AM
ViziSense, an online audience measurement and analytics platform, released its monthly web rankings of the top five sites by category on July 23, 2009. Amit Bhartiya, Business Head, ViziSense, interacts with exchange4media on the data.
exchange4media Mumbai Bureau Jul 24, 2009 8:09 AM
‘Green is in’ may sound too clichéd. However, a new study conducted by WPP agencies Cohn & Wolfe, Landor Associates and Penn, Schoen & Berland Associates, as well as independent strategy consulting firm Esty Environmental Partners, identifies some critical global trends regarding consumers’ preference for green products and companies.
exchange4media Mumbai Bureau Jul 23, 2009 8:37 AM
Online travel agency Cleartrip.com’s Cleartrip for Business - cleartripforbusiness.com - is a product that is aimed to change the way India Inc travels. By packaging all the administrative aspects of corporate travel and combining this with a dynamic and cost efficient travel booking tool, Cleartrip claims to have developed the first ever exclusive online business travel solutions product.
exchange4media Mumbai Bureau Jul 21, 2009 10:44 AM
PDM India, the experiential marketing division of Percept Ltd, has been empanelled by Rajasthan Tourism to handle their entire promotional needs. PDM bagged the tourism account following a multi-agency pitch involving 11 agencies. The account size is worth Rs 2 crore. PDM will be handling the account for a period of two years.
exchange4media Mumbai Bureau Jul 20, 2009 7:59 AM
Radio One has registered a top line growth of 8 per cent in the Q1 ended June 30, 2009, over the corresponding quarter in the last fiscal, while its expenses were 2 per cent lower in Q1. The company has also shown an exponential growth in operating profit before license fee.
exchange4media Mumbai Bureau Jul 20, 2009 7:58 AM
BSNL Broadband has announced the national launch of BSNL.Hungama.com, an on-demand digital entertainment store with Hungama Digital Media Entertainment Pvt Ltd. It is said to be the country’s first-of-its-kind on-demand digital entertainment service, conceptualised and created by Hungama Digital Media. One of the attractions of this initiative includes dedicated pages to the hottest and most happening celebrities in the country.
exchange4media Mumbai Bureau Jul 18, 2009 11:04 AM
Maxus has appointed Sanchayeeta Verma as General Manager, South. She will be located at Bangalore and will handle the South region. Verma forms part of the team that reports to Maxus India MD Ajit Varghese.
exchange4media Mumbai Bureau Jul 17, 2009 8:11 AM
Maxus has appointed Sanchayeeta Verma as General Manager, South. She will be located at Bangalore, and will handle the South region.
exchange4media Mumbai Bureau Jul 16, 2009 3:38 PM
The Upper Storey (TUS), an eight-year-old digital agency headquartered in Singapore, has set up a unit in Mumbai, thereby marking its second overseas office in the past three months, the previous office being Studio TUS in Kuala Lumpur. The Mumbai launch is aimed at helping TUS service multinational brands at national and regional levels.
exchange4media Mumbai Bureau Jul 16, 2009 7:52 AM
Even as Union Budget 2009 coverage has been mainline fodder for business news channels, of late, the Union Budget has been the subject of more exhaustive attention of general news channels as well. For the Budget Day coverage, Aaj Tak was the clear leader in Hindi business news channels. CNN-IBN led the English news channels pack.
exchange4media Mumbai Bureau Jul 16, 2009 7:46 AM
The Union Budget 2009 coverage has spelt good news for the Network18 channels. TAM Media Research data shows that in the core business news segment, CNBC-TV18 was the most watched channel on Budget Day.
exchange4media Mumbai Bureau Jul 16, 2009 7:45 AM
The Union Budget coverage has spelled good news for the Network 18 channels.
exchange4media Mumbai Bureau Jul 15, 2009 1:36 PM
Big FM Bangalore has announced on Monday, July 13, 2009 announced the launch of its new show ‘Yecherikay’ (Caution!) that deals with supernatural aspects of life while Radio Netherlands launches infotainment show ‘The State We're In’ on Radio Misty.
exchange4media Mumbai Bureau Jul 14, 2009 8:52 AM
Hindi GEC Colors turns one on July 21, 2009. The channel seized the opportunity to thank its viewers across 20 cities in an on-ground marketing campaign, ‘Shukriya India’. The celebrations include a channel anthem, tweaked on-air packaging with an attempt to bring some dynamism in the petal-shaped logo and preparations for new properties.
exchange4media Mumbai Bureau Jul 14, 2009 8:49 AM
Big FM, the radio initiative from Adlabs Films Ltd, on July 10 announced the launch of its FM station in Shimla. This launch marks the completion of Big FM’s Phase II licenses and thus the FM player expands its network to the 45th FM station across India. This also marks the entry of India’s first private FM station in Himachal Pradesh.
exchange4media Mumbai Bureau Jul 11, 2009 9:18 AM
BBH India has started a new discipline – Engagement Planning – which aims to bring in strategic input from the world of how people engage with a brand. BBH India has brought in Chandrashekhar as the first Engagement Planner after a six-month search. Chandrashekhar moves from Walt Disney Television.
exchange4media Mumbai Bureau Jul 9, 2009 8:06 AM
In a closely contested pitch involving several agencies, Beehive Communications has bagged the beauty range business of Chambor. Both Beehive and Baccarose (distributors of Chambor in India) are tightlipped about the size of the business, but it is believed to be substantial.
exchange4media Mumbai Bureau Jul 9, 2009 8:05 AM
Big FM Allahabad has got on board RJ Arun to host its breakfast show, ‘Big Chai’, every morning between 7 am and 11am, Monday to Saturday. ‘Big Chai’ features various sections focusing on the vibe of the city and involving listeners in various day to day topics that could help them.
exchange4media Mumbai Bureau Jul 4, 2009 10:05 AM
It’s celebration time at Radio City as the FM station completes eight years in India. The station has carried forward its pledge to offer a melodious journey for listeners over the last eight years. Radio City stations across 20 markets will commemorate this occasion in great style along with listeners through a diverse array of interactive activities.
exchange4media Mumbai Bureau Jul 4, 2009 10:04 AM
ViziSense on Friday launched a new tool to help media planners and marketers calculate the reach and frequency of their online campaigns across selected websites, allowing them to identify an efficient set of websites as part of their media plan, and that too, at an optimal cost.
exchange4media Mumbai Bureau Jul 4, 2009 8:54 AM
Though Mumbai is yet to see the heavy downpour of previous years, FM stations in the metro are prepared this time and are leaving no stone unturned in coming to the aid of their listeners with several ‘monsoon care’ initiatives.
exchange4media Mumbai Bureau Jul 4, 2009 8:52 AM
In yet another attempt to offer its consumers an interactive and innovative feature, Reliance Big TV on July 2, 2009, launched iStock, a portfolio tracking service through their DTH platform in association with Reliance Money. Reliance Money has created an iStock zone on Big TV’s DTH platform.
exchange4media Mumbai Bureau Jul 3, 2009 8:28 AM
The fifth edition of Anifest India, an annual international animation festival organised and promoted by The Animation Society of India (TASI), is slated to be held from August 13-16, 2009. Anifest India brings together some of the world’s best animation directors, technicians and several international animation stalwarts under one roof.
exchange4media Mumbai Bureau Jul 3, 2009 8:27 AM
Sanjay Raina, Head of Brand Strategy and Consumer Insights at AESB, is joining MEASAT Broadcast Network System (MBNS) as Vice President - Marketing. He takes charge from July 1, 2009. In his new role, he will be reporting to Henry Tan, COO - Content Management and Communications.
exchange4media Mumbai Bureau Jul 1, 2009 8:28 AM
Hungama Mobile, part of Hungama Digital Media Entertainment Pvt Ltd, on June 29 announced that Saleem Mobhani had put in his papers as COO of the company. Mobhani, who is currently serving his notice period, declined to comment on his further plans.
exchange4media Mumbai Bureau Jun 30, 2009 9:51 AM
Already as huge as Rs 6500 crores snack market in India gets another fillip as Indian beverage major Parle Agro introduces its new snack Hippo. The media for the snack will include a mix of Above-the- Line (ATL) and Below-the-Line (BTL) activities.
exchange4media Mumbai Bureau Jun 27, 2009 8:22 AM
Advertising Agencies Association of India (AAAI) at its General Body Meeting held on June 26, 2009 decided unanimously to go ahead with several changes in the decades old Rules and Regulations of the Association. Primarily with a view to make the Association truly representative of the Industry today where Full Service Agencies co-exist with Creative and Media Agencies. Going forward, the AAAI will now be able to admit all three categories of Agencies as full-fledged independent members.
exchange4media Mumbai Bureau Jun 27, 2009 8:07 AM
TOP STORIES
