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Flying Machine has launched ‘What an Ass’ campaign to launch its new stretch denim range for women. The ‘What an Ass, Kiss my Ass’ ads have already created a furore with women rights activists crying foul against the campaign calling it ‘Vulgar and provocative’. This is just the beginning as a new campaign will roll out in a couple of days on the same lines, total spends on the campaign being a whopping Rs 4 crore. Have the bold lines been applauded or ASSasinated? We find out...
Deepika Bhardwaj Sep 23, 2011 9:57 AM
Following the launch of Google+, Contract Advertising has been added to the Internet giant’s agency roster in India. A large arrow pointing towards Google+ is already in place on the Google homepage and the social network is being heavily promoted. It is understood that Contract is set to release a campaign for the internet giant.
Deepika Bhardwaj Sep 21, 2011 9:28 AM
Spikes Asia 2011 concluded yesterday with India bringing home 31 metals out of a total of 612 entries sent this year, the highest ever and more than any other country. While the total number of entries has increased, metal wins have declined from 41 in 2009 to 31 this year. With not even a single shortlist in Mobile, Outdoor and PR have also drawn blanks. Grand Prix in media, however, is good news.
Deepika Bhardwaj Sep 21, 2011 9:27 AM
VIVA, the retail pharmacy chain from the house of Surya Healthcare Ltd., a subsidiary of Surya Pharmaceuticals Ltd, has handed over its creative duties to Blackpencil India, a fully integrated new age agency from the Leo Burnett group. The win comes on the back of a multi-agency pitch that also saw the participation of McCann Healthcare.
Deepika Bhardwaj Sep 21, 2011 8:31 AM
India has put up a strong show in Media category at Spikes Asia 2011. Along with a Grand Prix, agencies have won two Golds, three Silvers and four Bronzes, making for a total of 10 metals out of the 14 shortlisted entries.
Deepika Bhardwaj Sep 20, 2011 9:36 PM
Leo Burnett India seems to be the shining star in the Leo Burnett network worldwide. The revenues from Indian operations have almost doubled in the last two years and the agency is seeing a healthy growth of 25 per cent this year. The network is set to announce the acquisition of a digital agency in India, following it up with the acquisition of a shopper marketing specialist, further strengthening its position amongst the larger networks here.
Deepika Bhardwaj Sep 16, 2011 11:57 AM
Selling financial products has never been easy. Bates141 has taken a different approach to promote Max Bupa Health Insurance by starting a health movement, encouraging people to adopt healthy living by taking a health promise for the ones they love. Read more on the creative plan, the strategy and if it impressed the creative minds...
Deepika Bhardwaj Sep 13, 2011 9:52 AM
Youth seems to be the apple of every marketer’s eye today! In order to appeal to the same TG, Liberty has launched its new ‘youthful’ avatar for its Autumn-Winter collection with Hrithik Roshan as the brand ambassador. The company is spending Rs 6 crore on the campaign that will essentially be print-focused and run from September till November.
Deepika Bhardwaj Sep 12, 2011 10:13 AM
After rolling out the new global campaign ‘Bacardi Together’ in India a few months ago, it is learnt that Bacardi India is scouting for a creative partner for Bacardi Superior, its white Rum brand. The pitch is currently under process in Delhi and the account size is estimated to be close to Rs 20 crore. Rediffusion Y&R is the incumbent on the account.
Deepika Bhardwaj Sep 12, 2011 9:50 AM
Securities and Exchange Board of India (SEBI) is on the lookout to empanel advertising agencies for handling the publication of its advertisements. The last date for agencies to respond to the proposal is September 23, 2011.
Deepika Bhardwaj Sep 12, 2011 8:26 AM
40 submissions, 3 nominations, no award yet at Oscars for any Indian film in the history of the Academy Awards. It’s not about just a good concept, it’s also about how one promotes it outside. The Government should come forward to support Indian films on international platforms – consented an eminent panel of speakers at Focus 2011.
Deepika Bhardwaj Sep 10, 2011 9:02 AM
The Indian gaming industry is expected to grow from $198 million in 2010 to $467 million in 2012, a growth rate of about 53 per cent. Even though the growth rates are high, India really needs to change its perception about gaming to achieve true feats, observed experts at the 5th Global summit on media and entertainment industry, Focus 2011.
Deepika Bhardwaj Sep 10, 2011 9:00 AM
With the search business of Microsoft being won by Performics globally in January 2011, the performance marketing specialist agency from ZenithOptimedia has formally begun its operations in India too, putting in place its operations in Delhi and Mumbai. The Indian business is estimated to be in the vicinity of Rs 10-12 crores.
Deepika Bhardwaj Sep 9, 2011 9:28 AM
Veet has launched a new commercial to promote its two-year old product Veet Wax Strip with new EasyGrip tab to make the task of waxing easier and convenient for women. Euro RSCG has created the new commercial featuring brand ambassador Katrina Kaif, asking girls to pull up their confidence by making the strips a part of their daily beauty regime.
Deepika Bhardwaj Sep 8, 2011 10:26 AM
Orient, a group known for its Orient fans, is foraying into the home appliances market in the premium segment with the launch of a new division in this category. It has partnered with Triton Communications to handle the creative and media duties of the newly formed division. Spends on R&D and marketing are estimated to be upwards of Rs 15 crore.
Deepika Bhardwaj Sep 6, 2011 11:10 AM
Brand Curry has bagged the creative and media mandates for Ambience Group’s Ambience Mall Gurgaon and Ambience Mall Vasant Kunj. A pitch that was called two months ago saw the participation of four more agencies, including Ignite Mudra, Draftfcb Ulka, Purple Focus and Myoho Creative. Spends are estimated to be in the vicinity of Rs 6-7 crore.
Deepika Bhardwaj Sep 5, 2011 10:39 AM
HomeShop18.com has unveiled its new TVC, titled ‘India Shops Online at HomeShop18.com.’ The campaign is an effort of Homeshop18 to fortify its online presence, along with its strong footprints as a television channel. A look at the campaign and what the ad-frat thinks about the creative execution...
Deepika Bhardwaj Sep 5, 2011 10:19 AM
Close on the heels of winning the Rs 200-crore Incredible India account, Span Communications has decided to strengthen its digital operations, creating a separate business unit altogether. While Kshitiz Randhir Shori has been brought on board to head the unit, plans are afoot to set up a dedicated digital team in order to expand the bouquet of offerings to clients.
Deepika Bhardwaj Sep 5, 2011 8:31 AM
Continuing with the trend of coming up with media innovations that get everyone talking, Volkswagen has kickstarted its campaign for the all new Jetta with a ‘Silver
Deepika Bhardwaj Aug 30, 2011 10:44 AM
Gurgaon gets its own newspaper dedicated entirely to the city, its people and its culture from today. Friday Gurgaon, a 32-page all colour weekly newspaper has been launched by Arap Media Ventures Ltd, which hits the stands from August 26, 2011.
Deepika Bhardwaj Aug 26, 2011 8:43 AM
Chandana Agarwal, Senior Vice President, Dentsu Marcom; Anirban Chaudhury, Senior Vice President - Strategic Planning, Dentsu Communication; and Vivek Shinde, Executive Creative Director, Dentsu Marcom have put in their papers at Dentsu. Sanjoy Chakrabarty, COO, Dentsu Media had also resigned few days ago. The exits follow the recent change in leadership structure at the agency.
Deepika Bhardwaj Aug 25, 2011 9:06 AM
TBWA\India has launched a new television campaign for Nissan’s B-segment offering, the Nissan Micra. The car is being positioned as the ‘urban driving simplifier’, packed with features that makes driving on city roads less stressful, highlighting the shortest turning radius as the differentiating feature of the car.
Deepika Bhardwaj Aug 24, 2011 9:50 AM
Karbonn has launched its affordable, 3G enabled, Android 2.2 based smartphone, A1, for Indian consumers. The idea is to take the smartphone experience to the masses and expand the category. Karbonn is spending more than $5 million on the campaign, but does it work?
Deepika Bhardwaj Aug 24, 2011 9:44 AM
Chhattisgarh Tourism Board has invited applications for the empanelment of creative agencies, outdoor advertising agencies and social media activation agencies in order to promote Chhattisgarh tourism in the domestic and international markets.
Deepika Bhardwaj Aug 23, 2011 8:38 AM
As the new era of marketing communication evolves, creative agencies have to strive hard to be relevant to marketers. With Crowdsourcing as biggest threat, agencies have to become curators, value their ideas, embrace digital and be effective, observes Tim Williams in a seminar on the future of advertising.
Deepika Bhardwaj Aug 22, 2011 11:48 AM
Department of Posts, Ministry of Communication & IT, has invited advertising agencies to present proposals for providing support to the department for its branding, advertising and marketing activities. The last date for submission of proposals is September 5, 2011.
Deepika Bhardwaj Aug 19, 2011 9:03 AM
Span Communications has once again won the global media mandate for Ministry of Tourism’s Incredible India. More than 13 media agencies had taken part in the pitch process, which was called in the month of May, to handle the global television and print campaign in America, South East Asia, Europe, Africa, Australia, Japan, China and a host of other countries. The account is estimated to be worth Rs 200 crore.
Deepika Bhardwaj Aug 17, 2011 9:55 AM
Celebrating spirit of Independence, Crayons Advertising has created some truly ‘Independent’ work, without any commercial mandates, this Independence Day. A look at the freedom of creativity...
Deepika Bhardwaj Aug 15, 2011 12:11 PM
Creative souls in our ad fraternity spend days and months creating communications for brands for their target consumers. But a campaign becomes all the more challenging when there is no product but a message of patriotism, and the TG is not specific but an entire nation. On this special day, the ad fraternity speak on the I-Day campaigns that touched them the most…
Deepika Bhardwaj Aug 15, 2011 11:34 AM
Inbisco, the Indian arm of Indonesian food giant Mayora Group, has assigned the creative duties of two of its brands Kopiko Coffee Candy and Go Choco to the Chennai office of TBWA\ India following a multi-agency pitch.
Deepika Bhardwaj Aug 2, 2011 8:48 AM
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