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The win comes on the back of a multi-agency pitch that was held in New Delhi. Most leading agencies were reportedly in the fray for the account
Deepika Bhardwaj Aug 31, 2012 6:43 PM
Industry sources state a creative pitch for news channels Zee News & Zee Business is underway. TAG & Euro RSCG are the incumbent on the account
Deepika Bhardwaj Aug 24, 2012 9:23 PM
It is learnt that Alok Agrawal has quit the organisation as COO after a stint of four years. His next destination is not known yet
Deepika Bhardwaj Aug 24, 2012 7:30 PM
It is learnt that Alok Agrawal has quit the organisaion as COO after a stint of four years. His next destination is not known yet
Deepika Bhardwaj Aug 23, 2012 6:20 PM
Span Communications, Lowe Lintas, Interads, Percept D’Mark, Crayons, Goldmine Advertising, amongst empanelled agencies
Deepika Bhardwaj Aug 22, 2012 7:36 PM
Homeshop18’s #18thingsIwant topped Twitter trends globally. N Jayakumar of HomeShop18 says it helped determine what the audience wants
Deepika Bhardwaj Aug 20, 2012 7:29 PM
Bang in the Middle has begun operations in US. Saira Mohan, supermodel & business woman has come on board as President
Deepika Bhardwaj Aug 16, 2012 9:11 PM
Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India
Deepika Bhardwaj Aug 11, 2012 9:08 PM
Mobile is another screen for investments and innovation, says the CEO of ZenithOptimedia, UK
Deepika Bhardwaj Aug 10, 2012 7:54 PM
Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India
Deepika Bhardwaj Aug 10, 2012 1:36 AM
TOI, ready to begin its innings in West Bengal, has chosen Mumbai-based agency Tailor to manage the entire launch campaign
Deepika Bhardwaj Aug 7, 2012 8:02 PM
NTPC has called agencies for empanelment for a period of three years in the Capital. Last date for application is August 14, 2012
Deepika Bhardwaj Aug 6, 2012 7:06 PM
Disney Channel created its biggest ever summer campaign centred on experience, with 37 kids and their families being flown to Hong Kong Disneyland
Deepika Bhardwaj Aug 3, 2012 9:25 PM
Vahid Mehrinfar talks about things event agencies in India need to learn from the West, pre-empting the future & the key to success for any business
Deepika Bhardwaj Aug 3, 2012 8:36 PM
Martin Da Costa, CEO, SeventyEMG talks about reasons behind slowdown in M&As in the events industry, importance of being specialised and more...
Deepika Bhardwaj Aug 3, 2012 8:36 PM
Danielle Barclay, MD, TRO talks about measures that can be taken to grow experiential marketing in India & making digital the centre of communication
Deepika Bhardwaj Aug 3, 2012 8:35 PM
Balaji Telefilms’ Ekta Kapoor talks about the growing importance of experiential as advertising medium for films & TV, and content for young viewers
Deepika Bhardwaj Aug 3, 2012 8:35 PM
Lloyd Mathias, Director, Green Bean Ventures talks about why measuring effectiveness of ground activations is important
Deepika Bhardwaj Aug 3, 2012 8:34 PM
Ranjivjit Singh, CMO, HP PSG India, talks about the importance of experiential marketing for marketers and agency-client relationship
Deepika Bhardwaj Aug 2, 2012 7:51 PM
ABP News’s Neeraj Sanan India talks about how event agencies have to look at out-of-the-box ideas and amplify them to bring value to clients
Deepika Bhardwaj Aug 2, 2012 7:51 PM
Pradeep Kashyap, CEO, MART talks to e4m on benefits of rural over urban markets for experiential, tapping rural in cost effective way, role EEMA can play to expand the industry and more...
Deepika Bhardwaj Aug 2, 2012 7:50 PM
I&B Minister Ambika Soni iterates that capturing international markets is the biggest challenge for events agencies; but real growth lies in going global
Deepika Bhardwaj Jul 31, 2012 8:35 PM
As per E&Y’s white paper on the events industry in India, the industry is estimated to double in the next two years from Rs 2,800 cr to Rs 4,375 cr
Deepika Bhardwaj Jul 31, 2012 3:49 AM
Lloyd Mathias, a noted marketer, shares how attention deficit nature of consumers today is a great opportunity for the experiential marketing industry
Deepika Bhardwaj Jul 30, 2012 12:56 AM
While marketers are actively seeking out experiential experts, deep understanding, flawless delivery, and measurements need to be in place, says HP PSG’s Marketing Head
Deepika Bhardwaj Jul 30, 2012 12:49 AM
Innovative ideas, large media amplification and integrated offering are what event agencies will have to deliver to brands to stay ahead of the curve
Deepika Bhardwaj Jul 30, 2012 12:44 AM
Rajesh Kumar joins as Chief Strategy Officer & Mayoori Kango as Chief Digital Officer. The objective is to strengthen LiveROI as a core offering
Deepika Bhardwaj Jul 27, 2012 9:30 PM
A conversation with industry professionals indicates that while agencies resigning business is rare, there are enough reasons that lead to it
Deepika Bhardwaj Jul 24, 2012 7:28 PM
Punjab National Bank has empanelled 16 agencies in the Capital for a period of two years after a multi-agency pitch
Deepika Bhardwaj Jul 17, 2012 6:50 PM
Vandana Katoch, who recently turned ad entrepreneur with ‘Clayground’, talks about the idea, challenges & vision ahead
Deepika Bhardwaj Jul 16, 2012 7:55 PM
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