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Authors
Muthoot Group signs Grey as creative partner?blur=25

After a multi-agency pitch that saw participation from 22 agencies, Grey has won the creative duties for Muthoot Group

Deepika Bhardwaj Jul 13, 2012 8:17 PM

Jet aims to quadruple ancillary revenues with aircraft branding?blur=25

Following Nokia & Disney, Jet Airways will be wrapping itself for seven more brands

Deepika Bhardwaj Jul 10, 2012 10:08 PM

Jet aims to quadruple ancillary revenues with aircraft branding?blur=25

Following Nokia & Disney, Jet Airways will be wrapping itself for seven more brands

Deepika Bhardwaj Jul 10, 2012 10:08 PM

Marico brand rides teen sensation Shraddha Sharma’s popularity?blur=25

Hair n Care has roped in YouTube teen sensation Shraddha Sharma as its brand ambassador and launched a new campaign focusing on youth

Deepika Bhardwaj Jul 9, 2012 9:23 PM

MVL Mobile moves business from Vivaki Exchange?blur=25

MVL Mobile has moved its media business worth Rs 30 cr from Vivaki Exchange. Prachar Communications has been handed over few projects currently

Deepika Bhardwaj Jul 6, 2012 10:03 PM

Standard Chartered launches 8-week TV-OOH campaign?blur=25

Standard Chartered Bank has initiated the campaign in India to reinstate that the bank is ‘here for good’ even in tough circumstances

Deepika Bhardwaj Jul 4, 2012 10:39 PM

Income Tax Department empanels 10 agencies?blur=25

The empanelment is for one year and the duties would be handed over on campaign basis

Deepika Bhardwaj Jul 4, 2012 7:55 PM

Springwel blends business with a social cause?blur=25

In its ‘Sleep Exchange’ initiative, Springwel not only gives customers a discount but donates old mattresses to NGOs running shelters for the homeless

Deepika Bhardwaj Jul 3, 2012 8:13 PM

Curry Nation wins Weikfield Instant Custard biz?blur=25

Curry Nation has won the creative and media duties for Weikfield Foods’ Weikfield Instant Custard & upcoming products by the company

Deepika Bhardwaj Jul 3, 2012 7:58 PM

Ad Review: Cloning not cool, says ITC Classmate?blur=25

In times when parents want their kids to become superstars, ITC Classmate is urging to recognise the ‘first’ in them rather than make them a clone of someone

Deepika Bhardwaj Jul 2, 2012 9:48 PM

Video: The future lies in emerging markets?blur=25

Marketers, brand strategists, & media planners talk about how emerging markets in India present golden opportunity for growth in the coming times

Deepika Bhardwaj Jul 2, 2012 7:35 PM

MTDC scouts for creative, outdoor & digital partners?blur=25

MTDC has called creative, outdoor and digital agencies to be empanelled on its roster from 2012-2015. Last date of application is July 2, 2012

Deepika Bhardwaj Jun 28, 2012 7:10 PM

The India Cannes Scoreboard 2012?blur=25

Grabbing 14 metals in total, take a look at how Indian agencies performed at Cannes Lions International Festival of Creativity this year.

Deepika Bhardwaj Jun 27, 2012 4:53 AM

Celebrating ‘Grand Prix’ winners of Cannes Lions 2012?blur=25

After giving you detailed analysis on India winner at Cannes, we list down the world’s best. Take a look at the Grand Prix winners of Cannes Lions 2012 across 15 categories

Deepika Bhardwaj Jun 27, 2012 4:47 AM

Nescafe Sunrise moves from McCann to Publicis?blur=25

Nestle India has moved the creative duties for its coffee brand Nescafe Sunrise from McCann Erickson to Publicis, following global realignment

Deepika Bhardwaj Jun 26, 2012 7:36 PM

Bacardi wins Bronze in Branded Content & Entertainment?blur=25

Bacardi India’s ‘The Dewarists’ has won a Bronze Lion for India in the inaugural year of Branded Content & Entertainment Lions at Cannes 2012

Deepika Bhardwaj Jun 24, 2012 7:14 PM

Bacardi wins Bronze in Branded Content & Entertainment?blur=25

Bacardi India’s ‘The Dewarists’ has won a Bronze Lion for India in the inaugural year of Branded Content & Entertainment Lions at Cannes 2012

Deepika Bhardwaj Jun 24, 2012 7:14 PM

No show for India’s Film at Cannes?blur=25

TapRoot’s ‘I am Mumbai’ – the only Indian shortlist in Film Lions this year – could not fetch any metal in the category

Deepika Bhardwaj Jun 24, 2012 7:12 PM

No show for India’s Film at Cannes?blur=25

TapRoot’s ‘I am Mumbai’ – the only Indian shortlist in Film Lions this year – could not fetch any metal in the category

Deepika Bhardwaj Jun 24, 2012 7:12 PM

Can Aggi do it for India??blur=25

TapRoot’s work for Times Group has been shortlisted in 3 of remaining 4 categories. As India looks at its lowest performance since 2007, can Agnello Dias & Santosh Padhi’s agency make a difference?

Deepika Bhardwaj Jun 23, 2012 9:24 PM

Can Aggi do it for India??blur=25

TapRoot’s work for Times Group has been shortlisted in 3 of remaining 4 categories. As India looks at its lowest performance since 2007, can Agnello Dias & Santosh Padhi’s agency make a difference?

Deepika Bhardwaj Jun 23, 2012 9:13 PM

Bacardi India enters Branded Content & Entertainment Lions?blur=25

Bacardi India’s ‘The Dewarists’ is the only shortlist from India in the first year of Branded Content & Entertainment Lions at Cannes Lions 2012

Deepika Bhardwaj Jun 23, 2012 8:28 PM

Bacardi India enters Branded Content & Entertainment Lions?blur=25

Bacardi India’s ‘The Dewarists’ is the only shortlist from India in the first year of Branded Content & Entertainment Lions at Cannes Lions 2012

Deepika Bhardwaj Jun 22, 2012 8:28 PM

A Silver and three Bronze: India grabs four Lions in Press?blur=25

India wins Silver & 3 bronze Lions in Press. A great win indeed! Leo Burnett, O&M and BBDO make us proud! Read about their win in detail by Exchange4media.

Deepika Bhardwaj Jun 21, 2012 9:18 PM

A Silver and three Bronze: India grabs four Lions in Press?blur=25

Leo Burnett, O&M and BBDO India have brought home a Silver and three Bronze Lions in Press. 31 entries were competing in this category

Deepika Bhardwaj Jun 21, 2012 9:17 PM

Two Silvers, one Bronze in Media Lions?blur=25

Leo Burnett’s entry for Door Step Schools and Cheil’s for Samsung have grabbed a Silver each, BBDO’s entry for P&G’s Gillette Fusion has won a Bronze

Deepika Bhardwaj Jun 20, 2012 10:58 PM

Two Silvers, one Bronze in Media Lions?blur=25

Leo Burnett’s entry for Door Step Schools and Cheil’s for Samsung have grabbed a Silver each, BBDO’s entry for P&G’s Gillette Fusion has won a Bronze

Deepika Bhardwaj Jun 20, 2012 8:54 PM

No Creative Effectiveness Lions for India this year?blur=25

India's only shortlist, Creativeland Asia's Hippo Plan-T could not convert into a Lion

Deepika Bhardwaj Jun 20, 2012 8:51 PM