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Leo Burnett, which was already handling Bacardi’s other brands, will now handle the creative duties of Bacardi White Rum too. Rediffusion Y&R is the incumbent on the account.
Deepika Bhardwaj Nov 11, 2011 7:36 AM
Anjali Nayar has been elevated to CEO, M&C Saatchi India. The development comes post Kamal Oberoi’s exit in September as the India Chairman and Managing Director.
Deepika Bhardwaj Nov 8, 2011 7:55 AM
Birla Sun Life Insurance’s new campaign asks people to take control of their dreams and not leave them to chance. Has the campaign achieved its objective? Find out…
Deepika Bhardwaj Nov 8, 2011 7:53 AM
HSIL Ltd, which had acquired boutique sanitaryware manufacturer Barwood Products Ltd (in the UK) in 2010, has announced the launch of its luxury brand, Queo, in India. Contract Advertising has been roped in to handle the creative duties for Queo.
Deepika Bhardwaj Nov 4, 2011 9:10 AM
Television media has become more fragmented than ever in India today, and challenging its status quo is digital media. In this increasingly competitive space, how can news channels still maintain their stickiness quotient?
Deepika Bhardwaj Oct 31, 2011 8:16 AM
Returning to India after eight years and to Delhi after 30 years, the organising committee for AdAsia 2011 has left no stone unturned to make the congress an affair to remember...
Deepika Bhardwaj Oct 31, 2011 8:13 AM
After a 14-year stint with Euro RSCG, Ashwini Dhingra has joined JWT Kolkata as VP, Servicing, where he is reporting to Senior Vice President Raji Ramaswamy.
Deepika Bhardwaj Oct 28, 2011 8:38 AM
Disruption of Blackberry services for almost 72 hours brought RIM under criticism. exchange4media explores the impact it may have on the brand value.
Deepika Bhardwaj Oct 27, 2011 9:45 AM
Neelesh Phadnis took as Head of Marketing at Beetel Delhi Tech Ltd from October 23, 2011. He had had a two-year stint at Publicis India.
Deepika Bhardwaj Oct 25, 2011 9:00 AM
ZenithOptimedia has won the account after a competitive pitch amongst the top four media buying agencies in New Delhi.
Deepika Bhardwaj Oct 25, 2011 8:44 AM
Moving beyond just the contemporary and rational, AdAsia 2011 will be a feast for one’s spiritual senses, leaving one enlightened and rejuvenated for the future.
Deepika Bhardwaj Oct 24, 2011 10:39 AM
Snapdeal.com has launched a new campaign - ‘Even God is addicted’ - saying even Rajni – The God uses Snapdeal to buy deals.
Deepika Bhardwaj Oct 24, 2011 8:51 AM
Satya Prakash has quit McCann Erickson as Business Director after a stint of four and a half years. He has joined BPTP as GM-Marketing. In a career spanning 12 years, this is his second stint at the client side.
Deepika Bhardwaj Oct 20, 2011 9:03 AM
A distinguished pre- and post-sale servicing can make all the difference, creating better brand perception and increased customer loyalty, said CEOs of leading brands at the CEO Breakfast Forum.
Deepika Bhardwaj Oct 20, 2011 8:58 AM
Hindustan Sanitaryware & Industries Ltd, that started scouting for a creative partner in the beginning of this year for its brand Hindware, has finally awarded the business to Contract Advertising.
Deepika Bhardwaj Oct 20, 2011 8:55 AM
The line-up of sessions dedicated to the business of advertising at AdAsia 2011 would entice any creative professional to pack their bags and head to Delhi this month end. Treating the creative senses would be speakers like Akira Kagami, Bruce Haines, Kitty Lun, Piyush Pandey, Thirasak Tanapatanakul, David Droga, R Balki, Robert Senior and many more. Let the creative juices flow from October 31 till November 3...
Deepika Bhardwaj Oct 19, 2011 11:56 AM
Nirula’s, one of the oldest fast-food restaurant chains in India having hotels, waiter service restaurants, family style restaurants, ice cream parlours and pastry shops, is on the lookout for a creative agency. The pitch is currently under process in Delhi and it is learnt that a few agencies have already presented to the client. Lowe Lintas is the incumbent on the account.
Deepika Bhardwaj Oct 19, 2011 11:42 AM
With Amrutanjan undergoing an identity makeover, Zandu grabbing eyeballs courtesy Munni and Ranbaxy Volini lining duties with Everest Brand Solutions this year, Iodex, one of the oldest players in the category, is now looking for a creative partner. It is learnt that the pitch process for the pain relief balm from GlaxoSmithKline is currently under way in Delhi. The incumbent on the account is JWT.
Deepika Bhardwaj Oct 19, 2011 8:38 AM
Learning from a century-old company on how it has re-invented itself to knowing all about the new age consumer; taking tips on the latest rules of engagement to practicing business with conscience – marketing experts will have lots to take away from AdAsia 2011. A sneak peek into the sessions that define marketing for future...
Deepika Bhardwaj Oct 17, 2011 10:26 AM
West Central Railways has called for a pitch to empanel ad agencies having offices in Jabalpur for entrusting day to day creative artwork and release of display classified advertisement and tender notices to various newspapers. The last date for receiving applications is November 14, 2011.
Deepika Bhardwaj Oct 17, 2011 10:07 AM
Ministry of Food Processing Industries has chosen 15 agencies to work on its creative and media strategies. The agencies have been empanelled for a period of three years. The Ministry had called for a multi-agency pitch for empanelment of media/ advertising agencies in May this year.
Deepika Bhardwaj Oct 14, 2011 8:57 AM
If AdAsia 2003 in Jaipur was a spectacle to remember, AdAsia 2011 promises to win hearts over in ‘Dil Vaalon Ki’ Delhi. The transformed avatar of the National Capital post the Commonwealth Games seems to be the place for global meetings at present. Soon after the 38th FIPP World Magazine Congress, AdAsia is set to rock the city...
Deepika Bhardwaj Oct 13, 2011 10:17 AM
SBI Funds Management Pvt Ltd (SBIFMPL) has called for a nationwide pitch to select its creative Agency on Record for this year. The pitch is currently underway in Mumbai. The top 15 agencies as per Brand Equity’s rankings for 2011 have been invited to present as per the official RFP document. Last date for application is October 18, 2011. The incumbent on the account is Percept/H.
Deepika Bhardwaj Oct 13, 2011 9:17 AM
Lowe Lintas has bagged 80 new accounts this year across its Advertising, PR, Healthcare, Rural and Design verticals. With one more quarter to go, it is aiming for a century of wins in 2011. A focused teamwork, where not only the business development team but every member of the group worked towards tapping new business opportunities, helped in achieving this success, believes Joseph George, CEO, Lowe Lintas.
Deepika Bhardwaj Oct 12, 2011 8:25 AM
No stone has been left unturned to make AdAsia 2011 the most memorable one. Setting the tone for the same is its logo, an amalgamation of fabrics from various countries, depicting interconnectedness and the rich culture of each of the participating nations. Team Water, the agency behind the logo, shares the experience and the art behind the foundation step of AdAsia 2011.
Deepika Bhardwaj Oct 11, 2011 10:05 AM
Ogilvy & Mather has brought on board Chandana Agarwal to head the operations of its second agency Meridian Communications in Delhi. Joining from November 2011 as Senior Vice President, Agarwal would also be strategically involved at the group level apart from heading Meridian. She moves from Dentsu Marcom, where she was Senior Vice President.
Deepika Bhardwaj Oct 11, 2011 8:58 AM
The Unique Identification Authority of India (UIDAI) has empanelled five agencies for its headquarters in Delhi to work on the multi-media campaign for Aadhaar. It is learnt that the decision for Mumbai and Lucknow has also been taken. Some of the empanelled agencies in Delhi include Dentsu Communication, Airads, Centum Advertising and Newfields Advertising. UIDAI had called for a pitch for the same in around eight cities.
Deepika Bhardwaj Oct 10, 2011 8:48 AM
Contrary to popular methods of advertising adopted by various financial institutions, hard selling dreams and returns, the Association of Mutual Funds in India has launched a new campaign executed by Publicis Capital, which aims at dispelling myths and fears associated with mutual funds, touting it as ‘Savings Ka Naya Tareeka’.
Deepika Bhardwaj Oct 5, 2011 11:01 AM
Various government pitches for empanelment of agencies are in process across regions. While National Textile Corporation is looking for ad agencies in Delhi for a complete makeover, State Bank of Bikaner & Jaipur and Transmission Corporation of Andhra Pradesh are looking for agencies to provide creative, media and digital consultancy in Rajasthan and Hyderabad, respectively.
Deepika Bhardwaj Oct 4, 2011 8:38 AM
With the growth in Indian economy, number of air travelers is also increasingly rapidly. In a bid to attract this huge base of consumers usually having ample of time in hand during travel, Delhi Duty Free Services (DDFS) has launched its maiden campaign called ‘A whole New World’, promising world’s most exotic brands under one roof. Elephant Delhi is the agency behind the new tagline, along with strategy and creative of the whole campaign.
Deepika Bhardwaj Oct 4, 2011 8:34 AM
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