48
Authors
RK Swamy BBDO wins Suzuki Motorcycles new motorcycle brand?blur=25

Suzuki Motorcycles has entrusted the creative duties of its new motorcycle brand to RK Swamy BBDO after presentations amongst its empanelled agencies

Deepika Bhardwaj Feb 16, 2012 3:39 PM

Tata ClassEdge’s report card on school teachers?blur=25

Tata ClassEdge’s new campaign has a good idea at the core, however, the TVC conveys a muted message. Experts share how the ad fares

Deepika Bhardwaj Feb 15, 2012 9:05 AM

Ralco Tyres hands over creative duties to Hammer?blur=25

Hammer Communications won the business following a multi-agency pitch. Ralco Tyres plans to increase market share in the two-wheelers tyres space

Deepika Bhardwaj Feb 15, 2012 7:22 AM

Limca scouts for a ‘fresh’ creative partner?blur=25

Limca, the ‘Lime’ n ‘Lemoni’ flavoured drink from Coca-Cola stable, is on the lookout for a creative partner. The pitch is currently underway in Delhi

Deepika Bhardwaj Feb 14, 2012 2:03 PM

Reporter’s Diary: Supreme power of the ‘Supreme’?blur=25

Deepika Bhardwaj laments the corruption that has burrowed deep into the nation and the scams that fail to wake up the powers that be

Deepika Bhardwaj Feb 11, 2012 7:32 AM

Jaideep Mahajan calls it quits at JWT?blur=25

Jaideep Mahajan, Vice-President and Executive Creative Director, JWT Delhi has put in his papers; his next destination - unknown

Deepika Bhardwaj Feb 8, 2012 12:43 PM

Jaideep Mahajan calls it quits at JWT?blur=25

Jaideep Mahajan, Vice-President and Executive Creative Director, JWT Delhi has put in his papers; his next destination - unknown

Deepika Bhardwaj Feb 8, 2012 12:42 PM

Cottage Industries empanels seven agencies?blur=25

Crayons, Newfields, Aakar, Centum, Mode, Span Communication and Promodome to handle the creative and media duties for Cottage Industries

Deepika Bhardwaj Feb 8, 2012 12:30 PM

Flashed Yesterday: ITDC empanels 12 agencies in Delhi?blur=25

India Tourism Development Corporation (ITDC) has empanelled 12 agencies in Delhi post a multi-agency pitch that was initiated in November last year

Deepika Bhardwaj Feb 7, 2012 7:15 AM

ITDC empanels 12 agencies in Delhi?blur=25

India Tourism Development Corporation (ITDC) has empanelled 12 agencies in Delhi post a multi-agency pitch that was initiated in November last year

Deepika Bhardwaj Feb 6, 2012 3:41 PM

Ad Review: More story than substance for Mahindra XUV?blur=25

Mahindra XUV 500 campaign, meant for India & international markets, is more heavy on story element. Experts feel it’s more about man & not the machine

Deepika Bhardwaj Feb 6, 2012 9:16 AM

Kaya gets a digital makeover with Webchutney?blur=25

Webchutney has led Kaya Skin Clinic’s digital initiatives to infuse greater interactivity and deeper engagement in their existing brand identity

Deepika Bhardwaj Feb 6, 2012 9:08 AM

JWT, Taproot, Ogilvy Africa fight for Airtel’s global identity?blur=25

Airtel has called JWT India, Taproot and Ogilvy Africa to present ideas for its global identity. The pitch is in a nascent stage

Deepika Bhardwaj Feb 6, 2012 7:55 AM

Want to sell your agency? Get Niche?blur=25

Nitika Kochhar, a renowned name in the media recruitment space has floated Niche Consultants to facilitate M&As and strategic tie-ups

Deepika Bhardwaj Feb 3, 2012 12:18 PM

Span wins mandate for Voters’ Day campaign?blur=25

Following a multi-agency pitch, Span Communications is handling creative duties of National Voters’ Day campaign for Chief Electoral Officer, Delhi

Deepika Bhardwaj Jan 31, 2012 7:13 AM

Ad Review: Naukri spurs war between bosses & mobiles?blur=25

A look at Naukri.com’s new campaign and whether it opens up a new chapter in the boss-employee relationship after creating the phenomenal ‘Hari Sadu’

Deepika Bhardwaj Jan 30, 2012 2:15 PM

 Flashed Yesterday:Ogilvy Delhi wins back Incredible India?blur=25

This contract has been won following an open and competitive multi-agency pitch from among agencies across India

Deepika Bhardwaj Jan 28, 2012 7:31 AM

Ogilvy Delhi wins back Incredible India?blur=25

This contract has been won following an open and competitive multi-agency pitch from among agencies across India

Deepika Bhardwaj Jan 27, 2012 12:22 PM

Airports Authority of India scouts for agencies?blur=25

The Airports Authority of India (AAI) has invited applications from advertising agencies for empanelment with the company for a period of one year

Deepika Bhardwaj Jan 27, 2012 7:25 AM

Draftfcb Ulka wins creative duties of Makemytrip.com?blur=25

Draftfcb Ulka has won the account on the back of a closely fought multi-agency pitch in Delhi. The size of the business is upwards of Rs 20 crore

Deepika Bhardwaj Jan 25, 2012 4:32 PM

Sandeep Pathak quits Bates as CEO?blur=25

Sandeep Pathak moves out of Bates after a five-year stint with the agency. The news comes close on the heels of Sonal Dabral bidding adieu to Bates

Deepika Bhardwaj Jan 25, 2012 7:37 AM

IBD India wins brand and creative duties for Red Mango?blur=25

Red Mango, an all-natural nonfat frozen yoghurt chain that recently entered India, has roped in IBD India following a multi-agency pitch

Deepika Bhardwaj Jan 25, 2012 7:32 AM

JWT loses ‘Pepsi Boy’ Soumitra Karnik to Dentsu?blur=25

Soumitra Karnik, ex-Executive Creative Director & VP, JWT, also known as ‘Pepsi’ boy, has been roped in by Dentsu India as National Creative Director

Deepika Bhardwaj Jan 24, 2012 11:56 AM

Honda hands over new bike range to Grey?blur=25

After a round of presentations by agencies empanelled on Honda’s roster, Grey has won the duties for new range of bikes to be launched in India soon

Deepika Bhardwaj Jan 24, 2012 9:41 AM

Dish TV’s Rs 25-cr campaign a tribute to TV buffs?blur=25

Dish TV has repositioned itself with its Rs 25-crore campaign, ‘Dish Sawaar Hai’. Penned by Prasoon Joshi, the ad has already got the nation singing

Deepika Bhardwaj Jan 20, 2012 9:06 AM

Rajnigandha Pan Masala scouts for creative agency?blur=25

The creative pitch for DS Group’s flavoured pan masala brand Rajnigandha is currently underway in Delhi

Deepika Bhardwaj Jan 20, 2012 7:22 AM

Team RKS BBDO’s ‘Touching Story’ wins over India?blur=25

A determined team of copywriters, designers & planners from RK Swamy BBDO is creating waves & winning awards with their short film ‘A Touching Story’

Deepika Bhardwaj Jan 19, 2012 9:25 AM

Nokia, Tata among most trusted brands in India?blur=25

Four out of the top five most trusted brands in India are international brands, reveals the 2nd edition of ‘Brand Trust Report’

Deepika Bhardwaj Jan 18, 2012 9:46 AM

Wings Biotech scouts for creative partner?blur=25

Wings Biotech is on the lookout for a creative partner for its analgesic brand Diclowin Plus. The pitch is currently underway in Delhi

Deepika Bhardwaj Jan 17, 2012 7:28 AM

Fiat’s surreal peg for new Linea and Punto?blur=25

Saints & Warriors new TVC for Fiat’s Linea & Punto has some stunning underwater shots, but is it enough to impress industry experts & the TG? Find out

Deepika Bhardwaj Jan 16, 2012 12:13 PM