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Authors
Ad Review: Meritnation’s ‘Laddoo’ hard to digest?blur=25

Meritnation’s latest TVC that invites parents to the portal to help their kids excel in studies has failed to satiate the ad fraternity

Deepika Bhardwaj May 28, 2012 8:22 PM

IRCTC scouts for creative partners?blur=25

IRCTC has called advertising agencies in Delhi for empanelment. Last date for application is June 7, 2012

Deepika Bhardwaj May 24, 2012 7:59 PM

DS Group awards Tulsi Saada biz to Dentsu Marcom?blur=25

The group had recently handed over the creative duties of its flavoured pan masala brands Meetha Mazaa and Rajnigandha to McCann Erickson

Deepika Bhardwaj May 22, 2012 7:48 PM

Ad Review: Havells Fans’ new TVC is a PR coup gone bad?blur=25

"The TVC portrays Rajesh Khanna as a superstar caught in the memory of bygone era who has nothing but Havells Fans left with him"

Deepika Bhardwaj May 21, 2012 8:44 PM

HUDCO invites bids for empanelment?blur=25

HUDCO has called advertising agencies for empanelment to handle its publicity and media campaigns in Delhi. Last date is May 31, 2012

Deepika Bhardwaj May 18, 2012 7:09 PM

Liberty Shoes scouts for PR partners?blur=25

The company is currently talking to few agencies in Delhi. Avian Media is the incumbent on the account

Deepika Bhardwaj May 18, 2012 7:08 PM

Karunendra Mathur quits Montage to set up The Page?blur=25

The agency already has the Liberty Shoes business. With Mathur moving away, the Liberty account – earlier managed by Montage – has also shifted to The Page

Deepika Bhardwaj May 17, 2012 9:01 PM

SMJ social euphoria simmers down?blur=25

Satyamev Jayate’s second episode could not keep the social buzz going as F1, English Premier League, Mother’s Day & Parliament’s 60 year completion kept people busy

Deepika Bhardwaj May 14, 2012 8:38 PM

Lowe Lintas augments second agency?blur=25

To beef up Pickle Lintas, Lowe Lintas has roped in Abhik Santara from Rediffusion Y&R to lead the agency’s operations in Delhi

Deepika Bhardwaj May 10, 2012 11:07 PM

Combbos awards creative, media and digital duties to Triton?blur=25

Triton Communications Delhi bags Combbos business post a multi-agency pitch that saw participation from four mainline agencies

Deepika Bhardwaj May 10, 2012 8:20 PM

Sanjay Thapar moves to Bates India as CEO?blur=25

Sanjay Thapar, Group President, North & East, Ogilvy & Mather has been asked to join Bates India as CEO. Prateek Srivastava, Group President, South, O&M has been given the additional charge of Ogilvy North

Deepika Bhardwaj May 9, 2012 8:02 PM

Prateek Srivastava given additional charge of Ogilvy North, as Sanjay Thapar moves to Bates?blur=25

Sanjay Thapar, Group President, North & East, Ogilvy & Mather has been asked to join Bates India as CEO. Prateek Srivastava, Group President, South, O&M has been given the additional charge of Ogilvy North

Deepika Bhardwaj May 8, 2012 6:28 PM

Prateek Srivastava given additional charge of Ogilvy North, as Sanjay Thapar moves to Bates?blur=25

Sanjay Thapar, Group President, North & East, Ogilvy & Mather has been asked to join Bates India as CEO. Prateek Srivastava, Group President, South, O&M has been given the additional charge of Ogilvy North

Deepika Bhardwaj May 8, 2012 3:31 AM

Senior level exits at DDB Mudra Delhi?blur=25

Nirmal Pulickal, Gopal Krishnan, Gaurav Dudeja and Vandana Katoch have resigned from DDB Mudra Delhi

Deepika Bhardwaj May 7, 2012 8:53 PM

Chingles awards media biz to Lintas Initiative Media?blur=25

DS Group appoints Lintas Initiative Media as media AoR for Chingles after a multi-agency pitch; multi-media campaign to begin mid-May

Deepika Bhardwaj May 2, 2012 11:05 PM

ZenithOptimedia to deliver ‘Live RoI’?blur=25

The objective of the new proposition, Live RoI, is to provide real-time solutions to clients

Deepika Bhardwaj May 1, 2012 8:24 PM

National Housing Bank empanels six agencies?blur=25

National Housing Bank ropes in Crayons, DDB Mudra, Percept/H, Interpub, Mode and Pressman to handle its advertising duties for the next three years

Deepika Bhardwaj Apr 26, 2012 8:20 AM

McCann Erickson makes entry into DS Group?blur=25

McCann Erickson has made an inroad into DS Group winning creative duties for its flavoured pan masala brand Rajnigandha and Meetha Mazaa

Deepika Bhardwaj Apr 25, 2012 8:20 AM

McCann Erickson makes entry into DS Group?blur=25

McCann Erickson has made an inroad into DS Group winning creative duties for its flavoured pan masala brand Rajnigandha and Meetha Mazaa

Deepika Bhardwaj Apr 24, 2012 2:44 PM

Goafest 2012: Going beyond boundaries?blur=25

It is a landmark year for Goafest as it extends its boundaries beyond India, inviting Sri Lanka, Nepal, Bangladesh and Pakistan to be a part of the festival

Deepika Bhardwaj Apr 19, 2012 10:36 AM

Ad Review: Canon – Clicking with the youth?blur=25

Canon’s ‘what makes us click’ campaign has been launched to appeal to the young generation. Industry experts tell us whether the idea has clicked

Deepika Bhardwaj Apr 16, 2012 12:46 PM

VLCC to focus on TV; gets JWT on board?blur=25

VLCC, a print focused brand for years, will now spend half of its marketing budgets on TV; the company has chosen JWT India as its creative partner

Deepika Bhardwaj Apr 11, 2012 3:06 PM

Emmanuel Upputuru quits Publicis?blur=25

Emmanuel Upputuru, NCD, Publicis India quits after a stint of more than four years. Rumours are rife that he is on his way to start his own enterprise

Deepika Bhardwaj Apr 10, 2012 11:11 AM

Reporter’s Diary: The real accolade for virtual?blur=25

Deepika Bhardwaj writes on ‘virtual’ achievements defining everyday happiness...

Deepika Bhardwaj Apr 7, 2012 5:49 AM

Grey bags SpiceJet's creative duties?blur=25

Grey Delhi has bagged the creative duties of SpiceJet after a multi-agency pitch that was held in the capital

Deepika Bhardwaj Apr 6, 2012 11:13 AM

Measurement beyond Likes, Fans & Comments?blur=25

Millions of ‘Likes’, thousands of followers, countless comments – are the parameters of social success relevant? Social media experts discuss life after ‘Likes’...

Deepika Bhardwaj Apr 5, 2012 10:30 AM

Pepsi to boost football’s growth in cricket-crazy India?blur=25

After years of partnership with cricket – the most popular game of the country – Pepsi has now decided to 'change the game' and become a partner to the growth of football in India

Deepika Bhardwaj Apr 4, 2012 9:54 AM

Brands can no longer have guarded conversations with users: Santosh Desai?blur=25

Brands of the future will have to accept the fact that the power to influence a consumer has shifted from brand managers to brand users, says Santosh Desai, CEO, Future Brands

Deepika Bhardwaj Apr 4, 2012 9:06 AM

JWT Delhi bags Dalmia’s corporate campaign?blur=25

Following a close contest among approximately eight agencies in the capital, JWT Delhi has won the corporate campaign duties for Dalmia Bharat Group

Deepika Bhardwaj Apr 4, 2012 8:08 AM

Shobhit Mathur quits Cheil?blur=25

Shobhit Mathur, Executive Creative Director, Cheil has quit after a brief stint of seven months. This is the second senior exit from the agency in the recent past

Deepika Bhardwaj Apr 3, 2012 6:45 AM