Authors
Deb will head Vodafone business for Ogilvy along with accounts such as Ministry of Tourism, KFC, Yahoo, Hindustan and Cisco; he joins from Lowe Bangkok
Deepika Bhardwaj Mar 27, 2012 8:11 AM
Canon sets aside marketing budget of Rs 150 cr and plans to focus on building a young consumer base; it has allocated Rs 100 cr for ATL and Rs 50 cr for BTL and Digital
Deepika Bhardwaj Mar 26, 2012 8:40 AM
Watch excellence award winners Prema Sagar, Meenu Handa and Atul Ahluwalia along with other winners share their experiences of winning at IPRCCA 2012
Deepika Bhardwaj Mar 26, 2012 8:34 AM
JWT is declared as Sakalakalavallavan or Agency of the Year, third time in a row; Leo Burnett and TCC share second position with two Silvers and two Bronzes each
Deepika Bhardwaj Mar 23, 2012 8:53 AM
While RK Swamy BBDO has been retained, Bates, Publicis India, Mudra and Law & Kenneth have been brought on board; account size is estimated to be Rs 30-40 crore
Deepika Bhardwaj Mar 21, 2012 9:03 AM
Mankind Pharma plans to enter the eye care and skin treatment category by launching two new products; the company is looking for creative partners
Deepika Bhardwaj Mar 20, 2012 10:31 AM
After initiating a multi-agency pitch a month ago, Coca-Cola has awarded the creative duties for Limca to Leo Burnett. Ogilvy & Mather is the incumbent on the account
Deepika Bhardwaj Mar 20, 2012 8:49 AM
Volkswagen, DDB Mudra Max, JCDecaux’ Pramod Bhandula & Noomi Mehta amongst key winners at exchange4media & network2media OOH Awards
Deepika Bhardwaj Mar 19, 2012 8:29 AM
After initiating a multi-agency pitch a month ago, Coca-Cola has awarded the creative duties for Limca to Leo Burnett. Ogilvy & Mather is the incumbent on the account
Deepika Bhardwaj Mar 19, 2012 8:10 AM
R K Swamy BBDO & Basic 4 Advertising have joined GAIL’s roster this year. The empanelment process has come to an end with eight agencies being empanelled
Deepika Bhardwaj Mar 16, 2012 3:53 PM
Dalmia Bharat Group is on a lookout for a creative partner for its corporate campaign; the pitch is currently underway in New Delhi
Deepika Bhardwaj Mar 14, 2012 11:40 AM
Dentsu Creative Impact has won the creative duties for Tetra Pak India following a multi agency pitch held in New Delhi
Deepika Bhardwaj Mar 14, 2012 8:37 AM
Taking the idea forward that a strong foundation leads to a strong future, Tata AIG Life Insurance has come out with a new campaign for Tata AIG Mahagold Life
Deepika Bhardwaj Mar 13, 2012 9:48 AM
The partnership will deliver cross-channel, full-funnel attribution as an extension of the MediaMind platform
Deepika Bhardwaj Mar 12, 2012 11:05 AM
Expedia has launched its first 360-degree campaign in order to woo users and has set aside a marketing budget of Rs 55-60 crore in India for the same
Deepika Bhardwaj Mar 7, 2012 11:28 AM
NHPCL has called agencies for empanelment. The pitch process has been initiated in Delhi and the last date for application is March 28, 2012
Deepika Bhardwaj Mar 7, 2012 7:59 AM
Punjab National Bank has called a pitch for empanelment of ad agencies. Last date for sending applications is March 9. Account size is upwards of Rs 15 cr
Deepika Bhardwaj Mar 6, 2012 4:41 PM
At Rich Media Rocks 2012, Microsoft Advertising advocated brands to tell a story rather than just push a message on the digital space, to get the best of consumer’s attention
Deepika Bhardwaj Mar 3, 2012 7:14 AM
The measurement system – Nielsen’s Online Campaign Rating solution – has been adopted by Unilever for all its digital campaigns in the US for 2012
Deepika Bhardwaj Mar 2, 2012 8:23 AM
Super Fans, Fan Parks, exclusive merchandise line, new tagline & an integrated campaign - GMR Sports has got its marketing act together for Delhi Daredevils
Deepika Bhardwaj Mar 1, 2012 10:20 AM
Sabuj Sengupta, Senior VP and Executive Creative Director, Dentsu Creative Impact calls it a day at the agency; he joined Dentsu from JWT in July 2011
Deepika Bhardwaj Feb 29, 2012 9:44 AM
Sabuj Sengupta, Senior VP and Executive Creative Director, Dentsu Creative Impact calls it a day at the agency; he joined Dentsu from JWT in July 2011
Deepika Bhardwaj Feb 29, 2012 9:43 AM
Reduce cycle of converting creative insights into campaigns from 9 months to 9 minutes to appeal to real time audience, says Shiv Singh, PepsiCo
Deepika Bhardwaj Feb 24, 2012 8:59 AM
After a grilling pitch process that involved seven agencies from India and one from the UK, Hakuhodo Percept has bagged the creative mandate for Sony India
Deepika Bhardwaj Feb 23, 2012 8:00 AM
After a grilling pitch process that involved seven agencies from India and one from the UK, Hakuhodo Percept has bagged the creative mandate for Sony India
Deepika Bhardwaj Feb 22, 2012 12:47 PM
ICICI Lombard’s new campaign propagates the idea of being partners for Plan B in people’s lives so that Plan A goes on despite unexpected setbacks
Deepika Bhardwaj Feb 22, 2012 8:35 AM
Mankind Pharma is on the lookout for creative partners for two of its brands – Manforce Condoms and Kaloree 1. The pitch process will be held in Delhi
Deepika Bhardwaj Feb 22, 2012 7:47 AM
Pitch Madison Ad Outlook predicts the industry to grow by 9%. Sam Balsara, Nigel Wark, Satyajit Sen & Praveen Sharma comment on the subject
Deepika Bhardwaj Feb 21, 2012 8:55 AM
Samsung has gone to town with a new campaign for its laptops. But does the ‘take me out’ proposition sound compelling enough? We find out…
Deepika Bhardwaj Feb 20, 2012 9:41 AM
Suzuki Motorcycles has entrusted the creative duties of its new motorcycle brand to RK Swamy BBDO after presentations amongst its empanelled agencies
Deepika Bhardwaj Feb 17, 2012 7:10 AM
TOP STORIES
