48
Authors
Lodestar UM’s OOH arm Glo beefs up senior team?blur=25

Glo, the OOH & BTL vertical from Lodestar UM & Greenline, has made some key appointments, boosting up the teams in its Delhi and Mumbai offices

Deepika Bhardwaj Jan 13, 2012 11:24 AM

Lodestar UM’s OOH arm Glo beefs up senior team?blur=25

Glo, the OOH & BTL vertical from Lodestar UM & Greenline, has made some key appointments, boosting up the teams in its Delhi and Mumbai offices

Deepika Bhardwaj Jan 13, 2012 11:23 AM

Percept/H adds muscle to creative team in Delhi?blur=25

Percept/H, which has won the election campaign for Congress party in UP & Uttarakhand, has strengthened the creative team at its Delhi office

Deepika Bhardwaj Jan 13, 2012 8:09 AM

Airtel ‘Friend’, Cadbury win over marketers in 2011?blur=25

Airtel’s Friend campaign, Cadbury’s Shubh Aarambh, Tata Docomo are among the campaigns that impressed marketers in 2011

Deepika Bhardwaj Jan 12, 2012 3:08 PM

Independent thinking in 2011's ad biz?blur=25

2011 will be remembered as the year when ‘the Kolaveri Di effect’ and ‘Annagiri’ showed the ad industry several new ways to engage people

Deepika Bhardwaj Jan 11, 2012 1:02 PM

DS Group hands over Catch Mix-n-Drink biz to Publicis Ambience?blur=25

Publicis Ambience has won the creative duties following a multi-agency pitch.

Deepika Bhardwaj Jan 10, 2012 2:47 PM

Akali Dal assigns Assembly poll campaign biz to Brand Curry?blur=25

The principal plank of Brand Curry’s campaign is development credentials of the ruling Akali Dal-BJP coalition in Punjab

Deepika Bhardwaj Jan 9, 2012 12:44 PM

Pepperfry.com goes social with Windchimes Communications?blur=25

Pepperfry.com, a new e-commerce venture, has taken on board Windchimes Communication as its social media partner.

Deepika Bhardwaj Jan 5, 2012 8:00 AM

Meridian Communication wins Voltas AC biz?blur=25

 Meridian Communication has won the account on the back of a multi-agency pitch. The account size is estimated to be upwards of Rs 15 crore.

Deepika Bhardwaj Jan 2, 2012 9:19 AM

Yang wins DLF Pramerica account?blur=25

Saints and Warriors’ second agency brand, Yang, takes off on a high note, bags DLF Pramerica account on the back of a multi-agency pitch.

Deepika Bhardwaj Dec 30, 2011 8:15 AM

TimesJobs.com scouts for creative partners?blur=25

Times Business Solutions has called for a creative pitch for its recruitment portal timesjobs.com. The pitch is currently underway in Delhi.

Deepika Bhardwaj Dec 30, 2011 8:05 AM

Usha Intl to up Rs 80 cr mktg budget; focus home appliances?blur=25

The company plans to hike its marketing spends in 2012 and set aside a good percentage of its spends for appliances to give a major thrust to that business.

Deepika Bhardwaj Dec 29, 2011 9:47 AM

Future Group chooses M&C Saatchi for T24 Mobile?blur=25

Future Group has awarded creative duties of its GSM mobile services under the brand name T24 Mobile to M&C Saatchi. The account size is pegged at Rs 25 crore.

Deepika Bhardwaj Dec 29, 2011 7:52 AM

Respect the Road, says SABMiller?blur=25

SABMiller’s social campaign – ‘Respect the Road’ – urges people to avoid drunk driving. Chauffeur service company Home Safe has partnered with this campaign.

Deepika Bhardwaj Dec 28, 2011 8:55 AM

Honda scouts for agencies for new bike?blur=25

The Honda Motorcycle and Scooters India (HMSI) creative pitch is currently underway in Delhi for its new range of bikes set for launch in India soon.

Deepika Bhardwaj Dec 28, 2011 7:57 AM

Ad Review: Will it be ‘Hoyenga’ for Greenply this time??blur=25

After creating memorable ads like Sawithri, Judge for Greenply Plywood, Lowe Lintas has launched its latest campaign, ‘Always Hoyenga’, for the brand.

Deepika Bhardwaj Dec 27, 2011 11:42 AM

Ad Review: Samsung takes forward the ‘smartness’ peg?blur=25

‘Desh smart ban raha hai – aap kab ban rahe ho’ is the question Samsung is asking in the ad for its Galaxy Y & Wave Y smartphones. e4m reviews the ad...

Deepika Bhardwaj Dec 26, 2011 9:07 AM

Pizza Hut bullish on expansion; celebrates 15 yrs?blur=25

Marking 15 years of its presence in India, Pizza Hut has launched a new campaign making consumers remember their first Pizza Hut experience.

Deepika Bhardwaj Dec 26, 2011 8:24 AM

IBD India ends 2011 on a Rs 90-cr high?blur=25

Adding more than 12 new clients, IBD India has totalled business worth Rs 90 crore in 2011. The wins come across the agency’s four offices post multi-agency pitches.

Deepika Bhardwaj Dec 23, 2011 3:38 PM

Uttarakhand Tourism hunts for creative partner?blur=25

Last date for receiving applications is January 16, 2012. The account size is estimated to be in the vicinity of Rs 6-7 crore.

Deepika Bhardwaj Dec 23, 2011 8:04 AM

Corporation Bank scouts for creative agencies again?blur=25

Corporation Bank had chosen its advertising partners in February 2011 after a pitch called in October 2010. Last date for applying is January 13, 2012.

Deepika Bhardwaj Dec 23, 2011 8:02 AM

Allied Media aggregates Rs 115 cr during festive season?blur=25

Allied Media reportedly clocked billings of Rs 115 crore from October to mid-November on the back of Japanese brands spending aggressively in India.

Deepika Bhardwaj Dec 22, 2011 9:12 AM

NDTV Good Times spurs India-Pak culinary rivalry – WATCH VIDEO?blur=25

NDTV Good Times continues with its focus on food-related programming, and cooking reality show, ‘Foodistan’, is the latest addition to the list.

Deepika Bhardwaj Dec 19, 2011 10:06 AM

O&M bags Philips’ consumer lifestyle & lighting biz?blur=25

The account moves to O&M from DDB Mudra post a global creative realignment. DDB Mudra will continue to handle the healthcare business  in India.

Deepika Bhardwaj Dec 16, 2011 2:46 PM

Three C, Logix Group opt for Crayons?blur=25

 Crayons has also added Punjab Congress and Punjab Tourism accounts to its kitty recently. The cumulative account size is more than Rs 20 crore.

Deepika Bhardwaj Dec 15, 2011 12:45 PM

Congress chooses Percept/H for UP and Uttarakhand?blur=25

The win comes on the back of a multi-agency pitch that had JWT Delhi and Crayons in the fray, apart from Percept/H.

Deepika Bhardwaj Dec 14, 2011 8:32 AM

Nagesh Kukunoor debuts in the commercial world?blur=25

Film director Nagesh Kukunoor is foraying into the world of TV commercials and has come on board as a Director with Nilakshi Sengupta Communications.

Deepika Bhardwaj Dec 14, 2011 7:56 AM

Meridian makes the fingers talk for HTC Explorer?blur=25

The campaign created by Meridian Communications aims to create a buzz for the touch phone amongst the youth through a light-hearted youth-centric story.

Deepika Bhardwaj Dec 13, 2011 10:09 AM

Windchimes to handle social media for Aegon Religare?blur=25

Windchimes Communication will leverage Aegon Religare’s presence in the social media space along with managing the brand’s online reputation.

Deepika Bhardwaj Dec 13, 2011 7:38 AM

Windchimes to handle social media for Aegon Religare?blur=25

Windchimes Communication will leverage Aegon Religare’s presence in the social media space along with managing the brand’s online reputation.

Deepika Bhardwaj Dec 13, 2011 7:37 AM