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Melon Media, the newly-formed media services outfit under Crayons Communication group (erstwhile Crayons Advertising), has bagged the media duties of Floriana Group. The account size is estimated to be worth Rs 25 crore.
Deepika Bhardwaj Jul 22, 2011 8:57 AM
Digiworld, the electronic retail business of the Videocon Group, has handed its creative mandate to Triton Communications. The win comes sans any pitch process. Pickle Lintas was the incumbent on the account.
Deepika Bhardwaj Jul 22, 2011 8:55 AM
Ambika Sharma, COO, Jagran Solutions, has put in her papers after a six-year stint with the company. She had joined as National Head and was promoted as COO in April last year. Her next destination is not known yet.
Deepika Bhardwaj Jul 20, 2011 8:50 AM
Luminarc, the tableware manufacturer from the house of Arc-International, has rested its media and creative duties with Mindshare and Idiom Communication, respectively. The brand has upped its marketing spends by 50 per cent and aims to increase its presence in the market.
Deepika Bhardwaj Jul 19, 2011 8:38 AM
In the wake of the multi-agency pitch, Mudra has bagged the centennial celebration campaign for Nestle in India. Nestle has already kicked off the exercise in markets like the Philippines. The campaign is expected to break in India towards end 2011. The account size is pegged at Rs 40-45 crore.
Deepika Bhardwaj Jul 14, 2011 9:55 AM
Following a multi-agency pitch, the Indian Oil Corporation Ltd (IOCL) has decided to empanel Crayons, Goldmine, Adwit, Square Communications and Mode Advertising to handle the communications for the northern region.
Deepika Bhardwaj Jul 13, 2011 9:56 AM
MTNL Delhi has empanelled four agencies to its creative roster. While Airads Advertising and Crayons Advertising have been retained, Square Communications and RK Swamy BBDO are the new agencies on the account. Span Communications and Graphisads are the incumbent on the account.
Deepika Bhardwaj Jul 6, 2011 9:09 AM
Contract Advertising has bagged the creative duties of Huawei Telecommunications following a multi-agency pitch. The telecom company has also roped in Motivator for its media duties, Encompass as the on-ground partner and icontract to look after its digital presence.
Deepika Bhardwaj Jul 5, 2011 10:35 AM
As Crayons Advertising completes 25 years of existence, the agency has decided to get niche and has launched specialised agencies – Melon Media, Ultra Violet Digital, Jade Events and Amber Out-of-Home. Gopinath Menon has been roped in to head Melon Media.
Deepika Bhardwaj Jul 4, 2011 3:21 PM
Viral Pandya, Founder, Out of the Box, shares with e4m what led the agency to bag the Design Lions Gold at Cannes this year. He also candidly shares his views on where the bigger agencies are lagging in the creativity side of the business...
Deepika Bhardwaj Jul 4, 2011 11:58 AM
Following the takeover by Legrand, Indo Asian is all set to promote its switchgear business with integrated brand philosophy and has chosen Brand Curry as its creative and media partner. The business is estimated to be in the range of Rs 6-8 crore.
Deepika Bhardwaj Jul 1, 2011 9:18 AM
Vaibhav Modi, Head - Non Scripted Entertainment at Endemol India, has quit the company and is serving his last month there. He had joined Endemol India three and a half years ago and has been instrumental in producing shows like ‘Dadagiri’, ‘Big Switch’, ‘Jo Jeeta Wohi Superstar’, ‘Oye it’s Friday’, ‘Chak Dhoom Dhoom’, ‘Chhote Miyan’ and others on various entertainment channels.
Deepika Bhardwaj Jun 28, 2011 10:44 AM
L’amour Advertising, a Nagpur-based agency, has added three new accounts to its kitty in the last two months, including two Public Sector Units, following multi-agency pitches that saw the participation of various state and regional agencies.
Deepika Bhardwaj Jun 28, 2011 8:34 AM
Close on the heels of appointing Saatchi & Saatchi as its creative AOR, OLX<br /> India has now brought on board ZenithOptimedia as its media partner. The<br /> business is valued in the range of Rs 10-12 crore.<br />
Deepika Bhardwaj Jun 25, 2011 8:32 AM
Ogilvy & Mather’s work titled ‘Train’, created for Ministry of Railways, has made it to the shortlist of Film Craft Lions. This is the only entry shortlisted from India out of the total of 33 entries submitted under this category.
Deepika Bhardwaj Jun 25, 2011 8:21 AM
AMD India has assigned its media business to ZenithOptimedia. The agency will help the brand launch its new products besides increasing presence in the regional space. ZO has also instituted company recognition awards called Shresht to reward its deserving candidates.
Deepika Bhardwaj Jun 23, 2011 1:40 PM
After the no show at Direct Lions, there was some more dampener for India as none of the 33 Indian entries for Cyber Lions have made it to that category’s shortlist.
Deepika Bhardwaj Jun 22, 2011 11:16 AM
Nineteen pieces of work have made it to the Press Lions shortlist out of a total of 267 entries submitted from India. Mudra has six pieces of work shortlisted. Grey Worldwide, McCann Worldgroup, BBDO India and Ogilvy each have three pieces of work shortlisted. TapRoot India has one entry in the shortlist.
Deepika Bhardwaj Jun 21, 2011 9:50 AM
Pitching, a process that started merely to compare creative services, has today become a phenomenon deciding the fate of agencies. The big question is – what comprises a perfect creative pitch? e4m dissects the anatomy of a perfect pitch...
Deepika Bhardwaj Jun 20, 2011 3:46 PM
Department of Public Relations, Punjab Government, which had called for a 360-degree creative pitch in the month of April, is close to deciding its creative agencies. In the wake of Elections next year, the communications would aim at highlighting the efforts of government in the past few years.
Deepika Bhardwaj Jun 15, 2011 8:46 AM
India Trade Promotion Organisation (ITPO), which had called for a creative and media pitch after a gap of two years, has added seven agencies to its roster. Spends are estimated to be to the tune of Rs 15 crores.
Deepika Bhardwaj Jun 15, 2011 8:40 AM
Sobodh Marwah comes in the place of Devapriya Khanna who had quit Carlsberg India last month. Marwah’s last stint was at Thomson Reuters, where he was working as Vice President - Marketing, Reuters Market Light.
Deepika Bhardwaj Jun 14, 2011 8:33 AM
Cadbury India has launched a nationwide initiative called Oreo-Time in order to promote its newly launched brand Oreo.
Deepika Bhardwaj Jun 13, 2011 8:02 AM
A crazy ride since last couple of weeks. As she tethers experiential and advertising beat together, she hasn’t really realised how the weeks have passed by. Notes from Deepika Bhardwaj’s diary...
Deepika Bhardwaj Jun 11, 2011 8:44 AM
Scarecrow Communications has been appointed as the creative AOR by MVL Mobiles. Dentsu is the incumbent on the account. The entire portfolio for the brand would be handled by Scarecrow’s Delhi office.
Deepika Bhardwaj Jun 10, 2011 9:14 AM
Having almost doubled their marketing spends, Lotus Herbals is working with Law & Kenneth’s Brand Design to drive its creative strategies, as it enters into an expansion mode.
Deepika Bhardwaj Jun 10, 2011 9:13 AM
With a new print campaign 'earn their sweat', Woodland is on the aggressive in India, and has upped its marketing spends from 5-6 per cent of sales to 10 per cent, this year.
Deepika Bhardwaj Jun 9, 2011 11:09 AM
ZenithOptimedia has been awarded the media rights of electronics major Toshiba. The win comes in the wake of a multi-agency pitch.
Deepika Bhardwaj Jun 9, 2011 10:36 AM
Close on the heels of bringing on board Rediffusion Y&R as its creative AoR, Emami is now focussing on increased penetration across India. The company will be expanding its Boroplus range, besides aggressively promoting Zandu Balm.
Deepika Bhardwaj Jun 3, 2011 8:31 AM
Ministry of Tourism has called for a multi-agency media pitch for Incredible India’s global television and print campaigns for the year 2011-12. Last date for submission of proposals is June 10, 2011.
Deepika Bhardwaj May 31, 2011 9:05 AM
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