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Correspondent Deepika Bhardwaj does a recap of the two major ongoing debates in the country – FDI in retail & should social media content be screened...
Deepika Bhardwaj Dec 10, 2011 7:40 AM
DS Group is looking to rebrand the ‘Mix-n-Drink’ range. The size of the business is estimated to be in the range of Rs 4-6 crore.
Deepika Bhardwaj Dec 9, 2011 7:25 AM
Dentsu Marcom Mumbai has won the creative duties following a multi-agency pitch that was initiated in Mumbai.
Deepika Bhardwaj Dec 8, 2011 7:23 AM
FedEx recently launched its global campaign ‘Connect your Business to a Changing World’, promoting itself aggressively in the changing global markets.
Deepika Bhardwaj Dec 7, 2011 9:06 AM
Polaris has launched a new nationwide campaign, with the commercial displaying exciting stuff you can do with these mean machines, that too off-road.
Deepika Bhardwaj Dec 7, 2011 7:44 AM
National Geographic Channel was re-launched in India on December 5 as part of its global re-launch. The new avatar comes with new content.
Deepika Bhardwaj Dec 6, 2011 8:57 AM
Future Uday Communications, an agency started by Arun Kapur, has bagged accounts like Globatt Batteries, Ansal API and IndiaMart.com recently.
Deepika Bhardwaj Dec 5, 2011 8:14 AM
Govt of Andhra Pradesh has invited ad agencies for empanelment under three categories. The last date for application is December 9, 2011.
Deepika Bhardwaj Dec 2, 2011 2:41 PM
Newly-launched e-commerce platform WorldsWorth will bring to customers global deals from the US, the UK and other shopping hubs.
Deepika Bhardwaj Dec 2, 2011 2:29 PM
The ICANN-accredited domain registrar has spent Rs 10 crore on its launch campaign in 2011 and is hopeful of benefitting the category itself.
Deepika Bhardwaj Dec 1, 2011 8:38 AM
CMOs of some of the biggest brands and senior planners have welcomed the move to hold the Effies judging process for the first time in Delhi.
Deepika Bhardwaj Nov 30, 2011 10:13 AM
As estimated by industry sources, the size of the account is in the vicinity of Rs 60 crore.
Deepika Bhardwaj Nov 29, 2011 12:29 PM
The agencies are required to have independent Delhi based infrastructure and minimum turnover of Rs 10 crore in each of the last 2 years.
Deepika Bhardwaj Nov 29, 2011 8:15 AM
Nestle India’s Antonio Helio Waszyk shared his views on mastering the art of keeping brands alive and relevant to changing consumers at the Pitch CMO Summit 2011, presented by Jagran Group.
Deepika Bhardwaj Nov 29, 2011 7:39 AM
After the ‘Sheikh It Baby’, ‘Phoren Return’ and ‘Singapore Fling’ campaigns to launch its international operations, Indigo Airlines’ has come up with a new campaign to celebrate the same. exchange4media explores if the industry gives a green signal to the ad…
Deepika Bhardwaj Nov 28, 2011 10:08 AM
Christian Saffer stresses that BMW is committed to delivering ‘joy’ to consumers, making it the No.1 premium car brand in India, at the Pitch CMO Summit 2011, presented by Jagran Group.
Deepika Bhardwaj Nov 28, 2011 8:21 AM
Collaborative effort and bringing the best for clients is the way forward for the growth of Contract Advertising as it celebrates 25 years in the business.
Deepika Bhardwaj Nov 25, 2011 9:32 AM
Glitz Cinemas has planned a major expansion spree to launch 28 screens across nine cities with an investment of around Rs 30 crore by 2013.
Deepika Bhardwaj Nov 25, 2011 7:33 AM
Kamal Oberoi, ex-Chairman and MD, M&C Saatchi, will spearhead the Indian operations for Quo, a global brand creation, communications and representation specialist dedicated to the travel, tourism and hospitality industry.
Deepika Bhardwaj Nov 23, 2011 8:51 AM
Span Communications has bagged creative and media duties of Spring Travels, which also owns online booking platform looknbook.com. The business is estimated to be in the vicinity of Rs 15 crore.
Deepika Bhardwaj Nov 23, 2011 8:36 AM
Cut the Crap, the agency launched by Jagdish Acharya two years ago, has an online presence now with a website that talks only work and no crap.
Deepika Bhardwaj Nov 21, 2011 10:43 AM
Tehri Hydro Development Corporation of India has invited tenders for empanelment of creative agencies. The agencies will be empanelled for a period of two years. The last date for submission of applications is December 5, 2011.
Deepika Bhardwaj Nov 21, 2011 9:41 AM
After a stint of a little more than six months, Elvis Sequeira has called it quits as National Creative Director of Cheil Worldwide Southwest Asia.
Deepika Bhardwaj Nov 21, 2011 7:42 AM
Love it, Hate it, but you can’t ignore it. The UNHATE campaign, in a true Benetton style has taken the world by storm as it shows leaders of the nations often known for biases, kissing each other passionately. Here’s what our Ad Frat thinks about the campaign and who would they like to see kissing...
Deepika Bhardwaj Nov 18, 2011 9:55 AM
After a nearly three-year stint with Crayons Advertising, Himanshu Jha has put in his papers. He has joined Goldmine Advertising as Vice President.
Deepika Bhardwaj Nov 16, 2011 8:14 AM
Olam Agro, which is venturing into the premium packaged basmati rice business in India, has assigned its creative duties to Publicis Capital following a multi-agency pitch. The group is now on the lookout for a media partner.
Deepika Bhardwaj Nov 15, 2011 9:59 AM
The win comes on the back of a multi-agency that also saw the participation of Ogilvy & Mather, Grey, Publicis India and incumbent JWT. The size of the business is estimated to be over Rs 10 crore.
Deepika Bhardwaj Nov 14, 2011 9:52 AM
The agency has launched a new campaign for Mother’s Pride called the ‘Curious Case of Children’ asking parents to enhance their child’s creativity by encouraging his/ her curiosity.
Deepika Bhardwaj Nov 14, 2011 9:44 AM
Though the name of the new venture is not yet in place, idea is to address the growing need for digital media expertise in India.
Deepika Bhardwaj Nov 14, 2011 8:58 AM
Trendy Divva, currently present in Delhi and Amritsar has major expansion plans, scaling up to 25 exclusive and franchise owned stores by the end of 2012. It is currently in talks with few agencies.
Deepika Bhardwaj Nov 11, 2011 7:42 AM
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