Abhinn Shreshtha

abhinn@exchange4media.com @Abhinn Shreshtha

Ahead of the Union Budget 2015, e-commerce players share their views on some of the more pressing needs of the industry, such as GST, tax clarifications and FDI

Abhinn Shreshtha Feb 26, 2015 8:58 AM

The on-site marketing platform will launch a new platform called ViralMint Xchange on March 1, targeting the affiliate marketing sector, which is expected to grow at an annual rate of 16.7%.

Abhinn Shreshtha Feb 25, 2015 8:39 AM

Madison's Sam Balsara, Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, DB Group's Girish Aggarwal, Colors’ Raj Nayak, Star’s Sanjay Gupta and Times Group’s Arunabh Das Sharma on how political parties and the govt could make better use of advertising opportunities on an ongoing basis with help from professional agencies

Abhinn Shreshtha Feb 23, 2015 8:59 AM

On the occasion of the launch of the Pitch Madison Advertising Outlook 2015, a panel comprising Times Group's Arunabh Das Sharma, Madison Media Ultra's Karthik Lakshminarayan, Zee's Ashish Sehgal, Selvel One's Noomi Mehta, ITC's G.K. Suresh, Pidilite’s Vivek Sharma discuss how the advertising industry could change for the better

Abhinn Shreshtha Feb 23, 2015 8:05 AM

LinkedIn has expanded its Marketing Solutions portfolio, something it sees touching the $ 1 billion mark by 2017, with the addition of new products and now offers advertisers a way to reach audiences across the internet

Abhinn Shreshtha Feb 21, 2015 3:23 PM

The 3-year lock-in period prescribed under the FM Phase III policy could adversely affect M&A in radio sector

Abhinn Shreshtha Feb 20, 2015 8:21 AM

Waiving 15% cap, removing three-year lock in period, and revising two-stage auction process to a single process were some of the suggestions turned down by MIB

Abhinn Shreshtha Feb 18, 2015 8:13 AM

Brands are looking at different ways to capitalise on the ICC Cricket World Cup. But have the likes of Starsports.com, Cricbuzz and Cricinfo made it too pricy a proposition for advertisers?

Abhinn Shreshtha Feb 16, 2015 8:25 AM

Terms of the deal remain undisclosed. Industry insiders indicate the deal is worth around Rs 50 crore

Abhinn Shreshtha Feb 14, 2015 9:34 PM

Social Wavelength, a digital agency recently acquired by JWT, has announced the launch of Salesforce ExactTarget in India; ExactTarget is billed as a tool to allow 'one-to-one' targeted marketing campaigns via social, email, digital and mobile

Abhinn Shreshtha Feb 13, 2015 8:12 AM

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 10:53 AM

With Arvind Kejriwal-led Aam Aadmi Party sweeping the Delhi polls, radio has proved its mettle in regional marketing once again

Abhinn Shreshtha Feb 11, 2015 9:33 AM

Facebook announced partnership with Reliance Communications to launch Internet.org in India. Several criticisms have arisen over Facebook's agenda

Abhinn Shreshtha Feb 11, 2015 9:21 AM

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 8:38 AM

This will not be the first time that TV Today Group will engage in selling a radio property. In 2006, when the industry was on the verge of moving from Phase I to Phase II expansion, it sold off its stake in RED FM to a consortium, which included Value Lab and NDTV. Sun TV later picked up majority stake in RED FM

Abhinn Shreshtha Feb 10, 2015 9:22 AM

A study done by Simplify360 reveals how AAP leader Arvind Kejriwal led social media buzz

Abhinn Shreshtha Feb 10, 2015 8:10 AM

OOH shines as political parties carry out extensive outdoor campaigns for the elections

Abhinn Shreshtha Feb 9, 2015 8:04 AM

More and more growth is going to come from tier II or III towns. Radio is perhaps the best medium to reach this audience and for many brands this could increase the relevance of the medium, says Ashish Bhasin, Chairman and CEO (South Asia) of Dentsu Aegis Network

Abhinn Shreshtha Feb 5, 2015 8:08 AM

Since most of the new frequencies are in tier III and IV towns, radio will become a significant medium for advertisers in reaching media-dark regions; players expect moderate growth in next three years

Abhinn Shreshtha Feb 2, 2015 10:04 AM

Since most of the new frequencies are in tier III and IV towns, radio will become a significant medium for advertisers in reaching media-dark regions; players expect moderate growth in next three years

Abhinn Shreshtha Feb 2, 2015 8:41 AM

Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent

Abhinn Shreshtha Jan 30, 2015 8:33 AM

The outdoor industry is quite de-centralised in India. We need to look closely at how we measure success to ensure that it is providing significant ROI for our campaigns, says Sunil Kumar Sharma, Head for Marketing (Consumer) at Goodyear India

Abhinn Shreshtha Jan 30, 2015 8:15 AM

A 15 per cent cap on owned frequencies has upset a few operators as the ministry outlined its process for carrying out the auctions

Abhinn Shreshtha Jan 29, 2015 8:46 AM

Now that the Phase III auctions have finally been cleared, radio operators will have to decide how they want to approach the matter of expansion. We take a look at the relative

Abhinn Shreshtha Jan 27, 2015 8:44 AM

OOH agency Bright Outdoors has won the advertising mandate for the Mumbai monorail (Line 1) project.

Abhinn Shreshtha Jan 24, 2015 10:59 AM

Alibaba might be on the verge of making its first significant investment in India if media reports are to be believed. The target-One97 Communications, which owns mobile payment platform Paytm

Abhinn Shreshtha Jan 23, 2015 9:20 AM

The Zipdial acquisition will fuel user growth in India and emerging economies while creating better understanding of mobile users, says Twitter

Abhinn Shreshtha Jan 21, 2015 8:45 AM

LinkedIn announced that it will now allow users in English-speaking countries to publish on the platform. This means that LinkedIn's publishing platform is now open to more than 230 million people around the globe

Abhinn Shreshtha Jan 20, 2015 9:32 AM

Radio operators are ecstatic after receiving cabinet approval for Phase III auctions and here is why

Abhinn Shreshtha Jan 19, 2015 8:14 AM

The auctions will be carried out in an ascending e-auction basis, as was earlier suggested by TRAI. The cabinet has also given approval to migration (renewal) of private FM Radio licenses from Phase-II to Phase-Ill on payment of migration fee

Abhinn Shreshtha Jan 17, 2015 6:42 PM