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Radio Mirchi-Oye FM merger blocked by MIB?blur=25

MIB declined to give its approval for the deal to go through stating it does not meet the Phase III guidelines. ENIL, in a stock filing dated May 9, 2015, said the companies will be appealing against the decision

Abhinn Shreshtha May 18, 2015 8:13 AM

1 Year Of Modi Govt: Radio sector no longer in limbo?blur=25

From 'Mann Ki Baat' to Phase III auctions, we look at how Modi-led BJP govt approaching one year in power, has taken measures to cure the ailing radio sector in India

Abhinn Shreshtha May 13, 2015 8:51 AM

Culture Machine launches Intelligence Machine, a tool for branded video?blur=25

Intelligence Machine combines big data and content across platforms to glean insights into audiences, content and brands. The platform indexes and analyzes nearly 1.5 billion videos across the internet on a daily basis

Abhinn Shreshtha May 13, 2015 8:43 AM

Did media go overboard in Salman's verdict coverage??blur=25

A saga 13 years in the making resulted in Salman Khan finally being pronounced guilty in a 2002 hit-and-run case. It was an event of some magnitude, no doubt; but the Indian media, with its usual uncontrolled vigour, converted it into something that staggers the mind

Abhinn Shreshtha May 8, 2015 8:17 AM

Is @OfficeofRG ready to take on @narendramodi??blur=25

The Congress scion has initiated his official Twitter account and the Congress Vice President's handle @OfficeofRG has accumulated more than 41,000 followers within a day. But the question is whether Gandhi is a little too late to the party?

Abhinn Shreshtha May 8, 2015 8:05 AM

Fever FM-Aahaa FM deal given a go-ahead by MIB??blur=25

Reliable sources have indicated that the pending acquisition of Chennai-based Aahaa 91.9 FM by Fever FM has been green-lit by the MIB

Abhinn Shreshtha May 7, 2015 8:57 AM

Hit 95 FM CEO Sanjay Hemady steps down, replaced by Abraham Thomas?blur=25

Sanjay Hemady has left Delhi-based Hit 95 FM after more than nine years with the company. He is being replaced as CEO by Abraham Thomas, who has earlier worked as COO of Red FM

Abhinn Shreshtha Apr 30, 2015 4:25 PM

Google Mobilegeddon to websites: Be mobile-friendly or be left behind ?blur=25

Google’s new algorithm is designed to improve mobile search by giving more weightage to mobile-friendly web pages. Google has stated, in no uncertain terms, that a page is “either mobile-friendly or not”; there are no grey areas and no degrees of ‘friendliness’

Abhinn Shreshtha Apr 29, 2015 8:01 AM

Will IPL 8 bring an ad spend windfall for OOH??blur=25

The IPL has turned out to be a prime event for advertisers and brands but opinion is divided upon the impact of the tournament on OOH spends this year

Abhinn Shreshtha Apr 23, 2015 9:33 AM

TV Today approaches HC for Oye FM sale?blur=25

TV Today Network wants to complete sale of its radio business to ENIL, a move that is still awaiting MIB approval

Abhinn Shreshtha Apr 22, 2015 2:00 PM

Net Neutrality: Why is the OTT industry against regulation??blur=25

TRAI’s consultation paper on OTT has raised a storm of protests by those who see it as an attempt to shackle a fledgling industry. Along with the ongoing debate around net neutrality, the OTT industry feels that the last thing needed in India is more rules for internet companies

Abhinn Shreshtha Apr 20, 2015 8:09 AM

Net Neutrality: Internet.org and net neutrality can co-exist, says Mark Zuckerberg?blur=25

In his Facebook post, Mark Zuckerberg clears the air over Internet.org, a platform that seems to be on the verge of seeing a mass exodus of partners in India as concerns over net neutrality continue to rage

Abhinn Shreshtha Apr 18, 2015 3:08 PM

Net Neutrality: Does Airtel Zero deserve the backlash??blur=25

Does Airtel deserve the outrage directed against it? Probably not, when you consider so many other similar events have gone under the radar. What it does highlight is the lack of trust the Indian consumer has for telcos

Abhinn Shreshtha Apr 16, 2015 8:36 AM

We haven't seen the next Prannoy Roy or Raghav Bahl in the Indian digital space: Parry Ravindranathan?blur=25

Bloomberg Media’s Parry Ravindranathan on why India hasn’t seen the next big digital entrepreneur

Abhinn Shreshtha Apr 13, 2015 8:29 AM

Goafest 2015: Brands and agencies need to move away from the age-old concept of making pitches: Anand Kripalu?blur=25

Move from pitches to partnerships and alliances, says Anand Kripalu, MD & CEO; Member Diageo Global Executive Committee, United Spirits

Abhinn Shreshtha Apr 10, 2015 10:10 AM

Goafest 2015: Brands and agencies need to move away from the age-old concept of making pitches: Anand Kripalu?blur=25

Move from pitches to partnerships and alliances, says Anand Kripalu, MD & CEO; Member Diageo Global Executive Committee, United Spirits

Abhinn Shreshtha Apr 10, 2015 8:20 AM

OOH audience measurement to be reality, but not so soon?blur=25

The Indian Outdoor Advertising Association (IOAA) has appointed US-based Olympic Media Consultancy to carry out a nation-wide research to see how an audience measurement

Abhinn Shreshtha Apr 7, 2015 8:54 AM

Phase III auctions may fail, predict FM operators?blur=25

Private FM operators are not impressed with TRAI’s recommendations on the reserve prices of stations in new cities under Phase III and say it reduces the feasibility

Abhinn Shreshtha Apr 6, 2015 8:25 AM

 Times adds native advertising capability with Columbia Traffic Network?blur=25

Times Internet had added native and content advertising reach to its ad technology platform adCenter with the new launch.

Abhinn Shreshtha Mar 20, 2015 8:28 AM

The OOH sector needs self-regulation: Pushkar Jain?blur=25

Outdoor industry owes a lot of its drawbacks to the exorbitant costs it brings along, as well as the inability of marketers to evaluate the campaign deliveries in a structured manner, says Pushkar Jain, Head (Brand Marketing), Tata Teleservices

Abhinn Shreshtha Mar 16, 2015 9:01 AM

E-commerce giants eye mobile advertising cos to fuel next level of growth?blur=25

The likes of Flipkart and Snapdeal are snapping companies across the board. It isn't just e-retailers that are being bought but the new prime acquisition targets seem to be mobile ad tech firms

Abhinn Shreshtha Mar 16, 2015 8:18 AM

InMobi rubbishes acquisition rumours?blur=25

Naveen Tiwari, CEO of InMobi, says no acquisition talks are going on and reiterates commitment to remaining independent

Abhinn Shreshtha Mar 13, 2015 8:26 AM

Increase in GST worries OOH players?blur=25

The word is that with GST imminent in 2016, the tax is expected to go up to 16%, further adding to OOH woes

Abhinn Shreshtha Mar 12, 2015 8:43 AM

Facebook targets low-end phone audience with Creative Accelerator?blur=25

Facebook has announced the launch of a new programme for high-growth countries called the Creative Accelerator. The programme is specifically designed to enable brands engage audiences not on smartphones or high speed internet

Abhinn Shreshtha Mar 11, 2015 3:47 PM

Tyroo plans to drive 100 million transactions with launch of product ads?blur=25

Ad-tech platform Tyroo has launched product ads for app developers and aims to drive over 100 million transacting customers through publisher partners and native product

Abhinn Shreshtha Mar 5, 2015 7:59 AM

Union Budget 2015: OOH sector unhappy with service tax hike?blur=25

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed

Abhinn Shreshtha Mar 4, 2015 8:33 AM

E-commerce ad spends could go as high as Rs 1,300 crore in 2015?blur=25

After spending nearly Rs 750-1,150 crore on advertising in 2014, the e-commerce industry is expected to continue the trend in 2015 with a projected increase of 20-30%

Abhinn Shreshtha Mar 4, 2015 8:22 AM

Union Budget 2015: Despite service tax, digital players optimistic?blur=25

FM's decision to include digital advertising among the services on which service tax could be levied led to some indignation by digital agencies. With news that service tax will be further increased to 14 per cent, digital agencies and advertisers seem to have another headache on their hands

Abhinn Shreshtha Mar 3, 2015 9:19 AM

Union Budget 2015: E-commerce sector encouraged by GST & Make In India boost ?blur=25

E-commerce players give thumbs up to a Budget-propelled ecosystem that will enable start-up ease, incentivise a cashless society and develop infrastructure

Abhinn Shreshtha Mar 3, 2015 8:37 AM

Union Budget 2015: FM players want incentives as Phase III approaches?blur=25

Chief among the radio industry's requirements are uniformity and relief from taxation as well as a resolution to the FDI issue, which operators have long wanted to be increased to 49%

Abhinn Shreshtha Feb 27, 2015 8:14 AM