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As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex
Abhinn Shreshtha Aug 17, 2016 8:14 AM
2015 was brilliant but 2016 is looking even better; we are on a high growth path: Ashish Bhasin, DAN
The Dentsu Aegis Network (DAN) was awarded the Agency Network of the Year award at the second annual e4m Media ACE Awards. We caught up with DAN supremo Ashish Bhasin to get his thoughts on what has been a record breaking year for the network
Abhinn Shreshtha Aug 12, 2016 8:08 AM
The Media ACE 2016 Hallmark Award was presented to Shashi Sinha, CEO of IPG Mediabrands India. We spoke to him after he was felicitated
Abhinn Shreshtha Aug 12, 2016 8:06 AM
The Media ACE 2016 Agency CEO of the Year was won by Nandini Dias, CEO of Lodestar UM, who believes in creating a team that is more a happy family. We spoke to her after she was felicitated
Abhinn Shreshtha Aug 12, 2016 8:04 AM
As India prepares for GST regime with the appointed GST council expecting to roll out GST by April next year, one sector that could be in for changes is the print sector
Abhinn Shreshtha Aug 10, 2016 9:13 AM
E-retailers welcome GST, which seems, in all likelihood, to be close to passing after positive hints in the recent Rajya Sabha session.
Abhinn Shreshtha Aug 8, 2016 8:04 AM
As Facebook pushes aggressively to woo video content creators, is YouTube’s long held dominance in jeopardy?
Abhinn Shreshtha Aug 3, 2016 8:34 AM
In conversation with exchange4media, Aditya Save, CMO at People Interactive, talks about the company’s plans to leverage the digital medium to reach out to a wider audience base
Abhinn Shreshtha Jul 28, 2016 1:00 PM
Radio Indigo is looking to increase revenues by 40 per cent over last year and expand to other cities through large format event properties and new digital properties
Abhinn Shreshtha Jul 20, 2016 8:05 AM
A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and others when it comes to viewability.
Abhinn Shreshtha Jul 19, 2016 7:55 AM
Josep Monserrat,CEO, Kantar Worldpanel and K. Ramakrishnan, Country Head, Kantar Wold Panel, India, share their thoughts on the FMCG sector and the major trends being seen in consumer behaviour and decision making.
Abhinn Shreshtha Jul 19, 2016 7:52 AM
A reboot of a 20 year old favourite and a game that started off as an April Fool's joke is hardly something that you would expect an advertiser to get excited about. But Pokemon Go's unprecedented popularity, legacy and a unique experience that combines augmented reality, geo-tagging and a social experience, make it one of the most intriguing products to come out in a while
Abhinn Shreshtha Jul 13, 2016 8:36 AM
As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite
Abhinn Shreshtha Jul 13, 2016 7:48 AM
As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem
Abhinn Shreshtha Jun 30, 2016 8:08 AM
Content and access to LinkedIn’s professional network seem to be the key reasons for this massive deal but are the two companies prepared to take the product to the next level?
Abhinn Shreshtha Jun 15, 2016 8:13 AM
Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?
Abhinn Shreshtha Jun 9, 2016 7:44 AM
With a top level management change on the way, Facebook India will be looking to build on its strong performance in the country, especially in increasing ad revenues
Abhinn Shreshtha Jun 8, 2016 8:01 AM
The highly respected 2016 Internet Trends Report compiled by Mary Meeker suggests that digital video ads might not be as effective as they are expected to be
Abhinn Shreshtha Jun 6, 2016 8:10 AM
Twitter has finally made it official that it will be relaxing the 140 character limit rule for tweets in its continuous attempt to become more relevant in a world where Facebook does not seem to be loosening its grip
Abhinn Shreshtha May 30, 2016 8:08 AM
The long rumored demise of Facebook Exchange, Facebook's ad exchange for buying desktop inventory on its platform will mean that brands and agencies will now need to work directly with Facebook to gain access to ad inventory
Abhinn Shreshtha May 27, 2016 8:23 AM
Singh served as National Marketing Head for Big FM, having joined them in March last year
Abhinn Shreshtha May 25, 2016 12:50 PM
Following up on its ruling against differential pricing earlier this year, TRAI has asked the telecom ecosystem to give their suggestions on how a TSP agnostic platform that can facilitate promotion of apps on mobile can be implemented
Abhinn Shreshtha May 25, 2016 8:32 AM
Arthur Bastings, President and MD of Discovery Networks Asia Pacific, has reiterated the company’s endeavour to improve and expand its digital presence in India
Abhinn Shreshtha May 13, 2016 8:08 AM
Instagram caused a stir this week when it launched its new logo, a marked departure from the iconic “rendered camera” to something that is distinctly vague
Abhinn Shreshtha May 13, 2016 8:06 AM
In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat
Abhinn Shreshtha May 12, 2016 8:23 AM
In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat
Abhinn Shreshtha May 12, 2016 8:23 AM
Murthy will be heading Radio Indigo, Indigo LIVE Music and Indigo LIVE Events
Abhinn Shreshtha May 6, 2016 8:18 AM
Gyan Gupta, CEO of Dainik Bhaskar Digital, believes that figuring out the right metric is very important on the digital medium and this can only happen when advertisers, agencies and publishers sit down and talk things out. Recently, dainikbhaskar.com became the No.2 news website in the country. We caught up with Gupta to get his views on the digital medium as well as to understand DB Digital’s plans for the future
Abhinn Shreshtha May 6, 2016 8:17 AM
Murthy will be heading Radio Indigo, Indigo LIVE Music and Indigo LIVE Events
Abhinn Shreshtha May 5, 2016 1:13 PM
The radio operator expects AudaCITY, its specialized creative client solutions agency, which focuses on innovation-led campaigns, to help convert new clients and contribute to revenues through non-radio focused campaigns
Abhinn Shreshtha May 5, 2016 8:11 AM
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