Abhinn Shreshtha

abhinn@exchange4media.com @Abhinn Shreshtha

The Cabinet today passed the decision to hold partial auctions for Phase III as well as the TRAI recommendations on the auction process

Abhinn Shreshtha Jan 17, 2015 4:09 PM

Despite lack of clarity over the GST rates, the e-commerce sector is optimistic that it stands to gain a lot with the eventual implementation of the Goods and Services Tax

Abhinn Shreshtha Jan 16, 2015 8:17 AM

Media reports indicate that Twitter is in talks with Bangalore-based ZipDial for a possible acquisition. If the reports are true then this will be Twitter's first acquisition of an India-based company

Abhinn Shreshtha Jan 14, 2015 8:09 AM

From Phase III auction, royalty issue resolution to a conducive Union Budget, radio players make a wish list for what they expect for the radio industry in 2015

Abhinn Shreshtha Jan 9, 2015 8:50 AM

Quikr announces instant messenger client Nxt as it looks to consolidate its position in the Indian online classified ads market

Abhinn Shreshtha Jan 8, 2015 7:51 AM

OOH agencies are confident that despite some hiccups, 2015 would be another successful year in terms of ad spends, and hope the industry embraces new technologies and

Abhinn Shreshtha Jan 7, 2015 7:52 AM

According to Simplify360, PK became the first Bollywood film to cross 1 million mentions on Twitter. In the past 30 days. A fact that could be attributed to the massive show of support following its controversy with right-wing Hindu parties

Abhinn Shreshtha Jan 6, 2015 8:43 AM

2014 has been an interesting year with a number of developments which will have far reaching effects in the years to come. We review some major developments and what they portend for 2015

Abhinn Shreshtha Jan 5, 2015 8:05 AM

TV channels are rapidly adopting online videos to engage their audience, curating online only content which forms an extension of their TV shows, increasing audience base and engaging them for a longer time, says Preetesh Chouhan, SVP (APAC), Vdopia

Abhinn Shreshtha Jan 2, 2015 8:16 AM

Aided by innovation, expansion & advertisers' renewed faith & Phase III rollout, 2015 is the year that radio industry is all set to flourish

Abhinn Shreshtha Jan 2, 2015 8:03 AM

Business transformation can only be achieved by a seamless integration of technology, media, creative and applying it to identify the future of the business, says Charulata Ravikumar, CEO (India), Razorfish

Abhinn Shreshtha Jan 1, 2015 7:54 AM

Buoyed by political stability, the promise of economic upliftment, some big ticket events and launches towards the end of the year, it seems that the OOH sector might be looking at a record growth rate for 2014

Abhinn Shreshtha Dec 31, 2014 7:53 AM

Social media might be a great platform to connect with customers and audience but it is a double-edged sword. Quite often, in their zeal to make an impact, brands commit a faux pas that continues to haunt them. We list 5 of the biggest controversies to have hit brands on social media this year

Abhinn Shreshtha Dec 30, 2014 8:54 AM

Overall positive sentiment about the event was much higher than last year and inclusive reach could have been as high as 8 billion

Abhinn Shreshtha Dec 29, 2014 8:00 AM

Leaked photos might give the first glimpse at what WhatsApp’s Voice Call feature could look like

Abhinn Shreshtha Dec 27, 2014 10:05 AM

According to data analyzed by Simplify360, there were 68 thousand conversations on the opening day itself with over 89,000 conversations on the day of the finals

Abhinn Shreshtha Dec 26, 2014 8:22 AM

20th Century Fox has turned to LinkedIn to promote its upcoming film; 'Taken 3'. Though it might not get it the kind of reach that other platforms do, it is an interesting

Abhinn Shreshtha Dec 24, 2014 10:16 AM

20th Century Fox has turned to LinkedIn to promote its upcoming film; 'Taken 3'. Though it might not get it the kind of reach that other platforms do, it is an interesting

Abhinn Shreshtha Dec 24, 2014 8:10 AM

E-retailers in India have been playing a volume game rather than having a strictly profit-driven outlook, but this may be set to change

Abhinn Shreshtha Dec 23, 2014 9:35 AM

David Payne, CEO, Developing Markets, King Lai, CEO, Asia Pacific & Amit Sarkar, COO, Kinetic India talk about India's place in Kinetic and WPP's overall strategy and the focus areas for the company going forward

Abhinn Shreshtha Dec 23, 2014 9:24 AM

For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly

Abhinn Shreshtha Dec 19, 2014 8:47 AM

With the addition of Radio City in its portfolio, Jagran gets access to a well-run and organized operator with presence in key, advertiser-friendly cities like Mumbai, Bangalore and Delhi among its 20 stations. Financially, Radio City is in a healthy position

Abhinn Shreshtha Dec 18, 2014 8:02 AM

GOSF deemed successful in terms of increase in sales and visits, mobile transactions and overall revenues, all indicating a positive trend in online shopping behaviour

Abhinn Shreshtha Dec 16, 2014 9:05 AM

Radio players delighted with the resolution which is now awaiting cabinet approval

Abhinn Shreshtha Dec 16, 2014 8:05 AM

A new Google study challenges traditionally held views of online banner placements and viewability. The study advises advertisers and publishers to understand the relationship

Abhinn Shreshtha Dec 15, 2014 8:04 AM

Issues with site outages, inventory shortages and logistics are being aggressively prevented by GOSF partners this year

Abhinn Shreshtha Dec 12, 2014 8:01 AM

GOSF partners see traffic & sales jump 4 to 5 times more than an average day

Abhinn Shreshtha Dec 12, 2014 8:00 AM

Despite the absence of Flipkart and Myntra, The Google Online Shopping Festival (GOSF) this year sees participation from around 450 companies. With the new "Rs 299 corner",

Abhinn Shreshtha Dec 11, 2014 7:56 AM

Sources say an announcement to this effect is expected to be made by Wednesday and the first lot of frequencies to go under the hammer will be 68 leftover frequencies from the Phase II auctions, which critically include 42 reference city frequencies

Abhinn Shreshtha Dec 9, 2014 7:57 AM

It's been just a few months since Facebook re-launched the Atlas platform after buying it from Microsoft last year and research claims it is already eating into Google's marketshare, or are we reading too much into the data?

Abhinn Shreshtha Dec 5, 2014 8:10 AM