Abhinn Shreshtha

abhinn@exchange4media.com @Abhinn Shreshtha

A Facebook initiative designed to help marketers face a number of challenges in digital marketing, not just on Facebook, but across digital channels.

Abhinn Shreshtha Dec 6, 2016 8:13 AM

For the radio sector, the impact has been mainly felt from local advertisers who have been most hurt by the paucity of cash in the market

Abhinn Shreshtha Dec 1, 2016 8:09 AM

Since the past two weeks, Google, Twitter and Facebook have been stepping up the fight against fake and malicious content as critics say that the proliferation of such content on their platforms could have been one of the factors influencing the outcome of the US election in favour of Republican candidate Donald Trump

Abhinn Shreshtha Nov 30, 2016 8:27 AM

Taranjeet Singh, Business Head of Twitter India, reiterated that India was among the top five growth markets for the company, while also talking more about the company’s revamped approach to advertising

Abhinn Shreshtha Nov 28, 2016 8:12 AM

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Abhinn Shreshtha Nov 28, 2016 8:08 AM

Facebook newly appointed MD for India, Umang Bedi, outlined the company’s roadmap for India while reiterating the importance of India from a global context

Abhinn Shreshtha Nov 24, 2016 8:28 AM

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Abhinn Shreshtha Nov 15, 2016 8:14 AM

Facebook has opened up Facebook Messenger for ads from brands who use Messenger’s developer tools to manage their Messenger conversations. We spoke to digital heads to understand what this means for digital marketers

Abhinn Shreshtha Nov 14, 2016 8:52 AM

Auction of second batch of Phase III frequencies, which began on Tuesday, has seen a muted response by the radio sector with many large operators not participating in the auction process, with high reserve price being stated as one of the key reasons

Abhinn Shreshtha Oct 28, 2016 8:04 AM

According to analysts, India is still some time away from seeing cross ownership deals like this even as content becomes increasingly important

Abhinn Shreshtha Oct 26, 2016 8:09 AM

Facebook’s new architecture that live on Thursday last week clearly indicates that it is taking India very seriously

Abhinn Shreshtha Oct 24, 2016 8:05 AM

With the likes of Amazon, Reliance Jio, Twitter and Facebook all showing an interest in the digital rights for the IPL, experts feel digital rights would see a sharp increase in value, amounting to nearly 15 per cent of the television rights' value

Abhinn Shreshtha Oct 21, 2016 8:44 AM

In an email interview with exchange4media, Gurmit Singh, VP and MD of Yahoo India to learn more about the company’s plans going forward

Abhinn Shreshtha Oct 17, 2016 8:16 AM

A web browser that supports virtual reality announced by Facebook can help develop practical VR solutions for brands and marketers and further propel the VR/AR space, which is expected to touch $120 billion by 2020

Abhinn Shreshtha Oct 14, 2016 7:59 AM

Truecaller has launched an advertising platform based on its popular calling application to leverage its 130 million user base in the country.

Abhinn Shreshtha Oct 4, 2016 8:11 AM

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobile Ad Spend report launched at this year's edition of exchange4media's annual mobile advertising awards - The Maddies

Abhinn Shreshtha Oct 3, 2016 9:12 AM

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Abhinn Shreshtha Sep 26, 2016 9:07 AM

As Twitter finally announced that it is rolling out a new policy that no longer includes media, quotes, etc. in the 140 character limit thus providing users more avenues to express themselves. However, is this gamble going to erode the micro blogging platform’s brand value?

Abhinn Shreshtha Sep 21, 2016 8:16 AM

With the President giving his assent to the GST bill last week, the government yesterday also gave its nod for the formation of the GST council, which will decide the tax rate, exemptions, etc.

Abhinn Shreshtha Sep 19, 2016 8:21 AM

Pune-based Pioneer Publicity has won the rights to six gantries in Pune and 148 bus shelters in Kolkata

Abhinn Shreshtha Sep 19, 2016 8:12 AM

Veteran ad man Prasoon Joshi was honoured with the Legend of the Year felicitation at exchange4media's INK Awards 2016. We caught up with him to get his thoughts on the significance of print advertising.

Abhinn Shreshtha Sep 15, 2016 8:04 AM

Though it is still early days, this move could potentially benefit online audio streaming providers by making music rights holders more accountable and reducing cost of music acquisition

Abhinn Shreshtha Sep 14, 2016 8:04 AM

An updated content policy that seems to more stringently blacklists videos deemed ad-unfriendly has brought the popular video platform in the crosshairs of many content creators. However, impact in India remains vague

Abhinn Shreshtha Sep 13, 2016 8:40 AM

The Directorate of Advertising & Visual Publicity (DAVP) has issued an advisory for fresh empanelment and is seeking suggestions from radio operators regarding ad rates on FM

Abhinn Shreshtha Sep 9, 2016 4:47 PM

In a chat, Radio City 91.1 FM CEO Abraham Thomas talks about the brand’s future plans, the importance of being future ready and the changing radio advertising environment

Abhinn Shreshtha Sep 8, 2016 8:26 AM

Whatsapp’s decision to share user data with parent company Facebook has created a furor among users and privacy advocates but this decision should not be that surprising given how valuable user data is for Facebook’s core business

Abhinn Shreshtha Aug 31, 2016 8:11 AM

The Guardian has just become the latest publisher to start selling ads based on time. Is it a metric that Indian publishers should start looking at?

Abhinn Shreshtha Aug 29, 2016 8:27 AM

Starting January 2017, Google will start ranking mobile web pages that show interstitial ads to visitors lower, the company said in a blogpost this week

Abhinn Shreshtha Aug 26, 2016 8:08 AM

In a bid to differentiate their content offering and to take advantage of popularity of old Bollywood music, radio operators have been launching standalone retro stations. We spoke to radio

Abhinn Shreshtha Aug 24, 2016 8:26 AM

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha Aug 23, 2016 8:06 AM