Authors
As viewability of digital ads increasingly becomes a concern, the onus is on advertisers to create ads that people want to see, say experts
Abhinn Shreshtha Dec 7, 2015 9:05 AM
LinkedIn has given its flagship mobile application a major makeover with the focus now more on content and updates
Abhinn Shreshtha Dec 3, 2015 8:13 AM
Flipkart has become the second e-retailer after Snapdeal to launch its own native advertising solution for brands and says that it can provide a better value proposition than search or social advertising
Abhinn Shreshtha Dec 3, 2015 8:07 AM
As 2015 draws to a close, Harrish Bhatia, CEO of MY FM, talks about the importance of Phase III in providing a fillip to the private FM sector
Abhinn Shreshtha Dec 2, 2015 9:35 AM
As 2015 draws to a close, Harrish Bhatia, CEO of MY FM, talks about the importance of Phase III in providing a fillip to the private FM sector
Abhinn Shreshtha Dec 2, 2015 8:46 AM
The positive performance of India’s GDP growth rate in the previous quarter is a cause for cautious optimism for the Indian advertising industry, opined analysts and media experts we spoke with
Abhinn Shreshtha Dec 2, 2015 8:24 AM
As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year
Abhinn Shreshtha Dec 1, 2015 8:15 AM
On the occasion of National Press Day 9November 16), Chief Justice (CK Prasad) of the Press Club of India (PCI) spoke about increasing the ambit of the PCI by bringing both television and digital within its ambit
Abhinn Shreshtha Dec 1, 2015 8:14 AM
Annie Rickard, Global CEO of Posterscope, was in India this week. We caught up with her to talk about her vision for Posterscope, the performance of the India team and the changing nature of the OOH advertising landscape
Abhinn Shreshtha Nov 27, 2015 8:26 AM
Not content with expressing their ire on the actor, people have now turned to Snapdeal and other brands which Aamir Khan endorses (or has endorsed). Overnight, Snapdeal got nearly 70,000 1 star (the lowest rating available) on the Google Play store
Abhinn Shreshtha Nov 26, 2015 7:49 AM
Google's recent experiments that allow users to stream apps through Search without installing them might be seen as a danger to app developers and brands that advertise on apps, but it is yet to be seen what the impact will be, say experts we spoke with
Abhinn Shreshtha Nov 25, 2015 8:03 AM
It’s nearing 4 years that Ronnie Screwvala has exited the media and entertainment space and he has already started off for a second innings; with three diverse new ventures, including the digital content space with Arre
Abhinn Shreshtha Nov 23, 2015 8:58 AM
It was a victory of sorts for brick and mortar associations as the Delhi High Court directed the government to probe whether companies like Snapdeal, Flipkart, Myntra, Jabong and others have flouted FDI rules
Abhinn Shreshtha Nov 23, 2015 8:11 AM
The digital ad network ecosystem has been going through a tumultuous phase recently and these are a system of the traditional ad network now becoming obsolete, said industry experts we spoke with
Abhinn Shreshtha Nov 19, 2015 7:50 AM
In a surprising move, the central government announced that FDI limit would be increased for private FM sector, among other sectors; a decision that has been welcomed by the radio sector which has been asking for an increase in foreign investment limit for years. However, many experts believe it will only be beneficial for large radio networks
Abhinn Shreshtha Nov 16, 2015 12:39 AM
In an interview with exchange4media, Ronnie Screwvala, owner of U Mumba and founder of USports, speaks about the PKL, the need for advertisers to keep up with the times and the potential in the field of sports
Abhinn Shreshtha Nov 6, 2015 8:33 AM
Google has announced that the Great Online Shopping Festival (GOSF), it’s annual e-shopping property, will be no longer continued
Abhinn Shreshtha Nov 4, 2015 8:23 AM
Social and digital media has emerged as one of the most important mediums for journalist and media houses but in their urge to extend their presence online, media houses might be toeing the line of what is acceptable and what is not
Abhinn Shreshtha Nov 3, 2015 8:14 AM
Mark Zuckerberg addressed a packed house in IIT Delhi in Facebook's annual townhall session today. Answering pre-screened audience questions, he spoke about the importance of India for Facebook, while touching on net neutrality
Abhinn Shreshtha Oct 29, 2015 4:07 PM
Mark Zuckerberg addressed a packed house in IIT Delhi in his annual townhall session yesterday. Among other things, he gave a detailed response to a question on whether Facebook was firmly in support of net neutrality
Abhinn Shreshtha Oct 29, 2015 8:40 AM
The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, say experts
Abhinn Shreshtha Oct 28, 2015 8:15 AM
YouTube Red is a new service slowly being rolled out by the digital video giant and which aims to provide subscription-based, ad-free service to users. Some content creators, though, claim that YouTube is arm-twisting creators to get them to join the new platform
Abhinn Shreshtha Oct 27, 2015 8:58 AM
Angad Bhatia, Business Head (Times Lifestyle Network )at Times Internet, who has been leading the Network’s digital properties like Indiatimes, iDiva and MensXP since 2012, speaks about their social strategy, native advertising, the impact of new age media organizations like Vox and Buzzfeed and the road ahead for Times Lifestyle Network
Abhinn Shreshtha Oct 27, 2015 8:12 AM
Audio streaming company Saavn feels the medium can be a huge asset to advertisers even as it expects its revenue from paid subscriptions to overtake ad revenues in the long run
Abhinn Shreshtha Oct 26, 2015 8:24 AM
Twitter has announced a new video strategy looking to simplify the process of video advertising for brands and content creators by introducing video strategy
Abhinn Shreshtha Oct 20, 2015 8:24 AM
The first day of Navratri was an auspicious one for the Times of India as e-commerce players went for a "no-holds-barred" approach to advertising
Abhinn Shreshtha Oct 14, 2015 8:06 AM
Malware that targets digital ad banners may be becoming a significant threat for users and advertisers, but is the industry doing enough to combat it?
Abhinn Shreshtha Oct 13, 2015 8:29 AM
Google has announced that the Google Display Network (GDN) is moving to a model where advertisers will only pay for display ads that are 'viewable', where. there is a guarantee that the ads have been seen by the visitor
Abhinn Shreshtha Oct 7, 2015 8:06 AM
Jack Dorsey's return to Twitter bears close resemblance to Steve Jobs's return to Apple. Removed from the post of CEO and now brought back to guide the company through a troubling time, he too will be involved with two different companies concurrently. But is this where the similarity ends?
Abhinn Shreshtha Oct 7, 2015 8:00 AM
Smaato’s new report states that in-app ad spending has fallen by 10 per cent over last year. Could social apps like Facebook and Twitter be a reason behind this?
Abhinn Shreshtha Oct 6, 2015 9:21 AM
TOP STORIES
