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The private FM industry is optimistic that the growing buoyancy among corporates combined with the announcement of repo rate cut will add to festive cheer even as new categories like e-commerce drive ad spends
Abhinn Shreshtha Oct 5, 2015 7:52 AM
Google and Twitter are said to be working together on a new platform that will make it easy for publishers to show their content to users of the two tech giants’ services on mobile devices
Abhinn Shreshtha Sep 28, 2015 9:23 AM
DB Corp has expanded its radio footprint as it enters Maharashtra by spending nearly Rs 24 crore for 9 new frequencies. It has now extended its reach to 31 cities across North and West India
Abhinn Shreshtha Sep 25, 2015 8:53 AM
Though no one doubts that the Indian private FM industry is in for good times with analysts predicting a growth rate of 18-20 per cent once the new channels become operational, the growth in the industry might not come in ways that are expected
Abhinn Shreshtha Sep 24, 2015 8:13 AM
Radio Mirchi’s Prashant Panday talks to about the first stage of the Phase III auctions, the rationale behind getting 2 additional stations in Hyderabad and how the FM radio industry can now look to expand
Abhinn Shreshtha Sep 23, 2015 8:14 AM
The first stage of the Phase III FM auctions saw frequencies in metros like Mumbai and Delhi exceed all expectations, but have operators overplayed their hand?
Abhinn Shreshtha Sep 21, 2015 7:46 AM
Fever FM has spent money to the tune of approximately Rs 340 crore and has won 10 frequencies. Big FM acquired 14 new frequencies. Radio City also had a profitable time in the auctions and acquired 11 new frequencies
Abhinn Shreshtha Sep 17, 2015 8:03 AM
Apple's announcement last week about its new products was an exciting time for Apple's legion of fans. However, among the announcements was something that caused quite a few heads to turn in the digital advertising industry
Abhinn Shreshtha Sep 14, 2015 7:47 AM
Sources familiar with the developments said that the final list of winners has now been sent to the ministry secretaries for final checks and clearances and an announcement would be made by Monday or Tuesday
Abhinn Shreshtha Sep 11, 2015 8:13 AM
exchange4media’s mobile advertising report 2015 estimates that ad spends will increase 60 per cent in 2015 to reach Rs 720 crore with some experts expecting this number to double in 2016
Abhinn Shreshtha Sep 10, 2015 2:01 PM
Mobile ad spends are expected to grow at 40-50 per cent in 2015. Considering mobile ad spends at Rs 450 crore in 2014, ad spends should be around Rs 675 crore in 2015 (taking a 50 per cent CAGR), according to report unveiled at Maddies Awards yesterday
Abhinn Shreshtha Sep 10, 2015 7:53 AM
Mumbai was second with Rs 122 crore bid. The operators with successful bids will get a chance to choose frequencies in their respective cities with the highest bidder getting the first choice in cities with multiple frequencies
Abhinn Shreshtha Sep 9, 2015 7:54 AM
Jury members of the inaugural Maddies Awards, Antti Öhrling of Jolla, Anant Goenka of Indian Express and Gaurav Suri of UTI Mutual Fund talk about what the future of mobile advertising looks like. The Awards are an initiative of exchange4media Group, acknowledging outstanding work done in mobile marketing
Abhinn Shreshtha Sep 3, 2015 8:24 AM
With YouTube Gaming, Google has finally entered the online live gaming content space. Advertisers in the West are already hopping on board. Will their Indian counterparts follow?
Abhinn Shreshtha Sep 3, 2015 7:52 AM
Qwikcilver recently launched a new app called Woohoo and to promote the app, it undertook an extensive 3 week radio campaign. We spoke with Qwikcilver Co-founder and CMO, Pratap T P, to find out more about the campaign
Abhinn Shreshtha Aug 29, 2015 8:28 AM
Regional players might have found the going tough with most seemingly muscled out by the more financially strong nationwide operators. However, there is still intense bidding going on between the tier 2 players for frequencies in the North-east and other non-metros
Abhinn Shreshtha Aug 28, 2015 7:50 AM
With 94 frequencies in 56 cities possibly getting bought in the first stage of the Phase III auctions, creating separate networks on the basis of differentiated content could be the future of large FM operators
Abhinn Shreshtha Aug 25, 2015 7:43 AM
Big money networks drive aggressive bidding as first stage of Phase III auctions reaches Day 20. The auction activity requirement now stands at 100 per cent
Abhinn Shreshtha Aug 24, 2015 7:47 AM
The first stage of the Phase III FM auctions is in full swing with the government already assured of Rs 1005 crore. But is the grand plan of introducing the benefits of FM radio to every nook and cranny of the country getting neglected in the process?
Abhinn Shreshtha Aug 19, 2015 8:04 AM
The battle for Mumbai’s 2 frequencies continues with the city seeing provisional winning price go up to Rs 114.66 crore as it received 2 new bids on Day 16
Abhinn Shreshtha Aug 18, 2015 8:01 AM
As the first stage of the Phase III FM auctions finishes its third week, 87 channels in 56 cities became provisional winning channels with cumulative provisional winning price of Rs 1005 crore against their aggregate reserve price of about Rs 425 crore
Abhinn Shreshtha Aug 17, 2015 8:06 AM
Digital music streaming provider Rdio entered India earlier this year and the company is now seeking to stamp its authority in a very nascent digital music streaming market that sees the likes of Gaana and Saavn
Abhinn Shreshtha Aug 13, 2015 10:24 AM
OnePlus India GM Vikas Agarwal talks about the launch of the OnePlus 2 and why passing on marketing expenses to the consumer is not a sustainable model in the smartphone industry
Abhinn Shreshtha Aug 13, 2015 8:42 AM
Digital music streaming provider Rdio entered India earlier this year and the company is now seeking to stamp its authority in a very nascent digital music streaming market that sees the likes of Gaana and Saavn
Abhinn Shreshtha Aug 13, 2015 8:13 AM
Delhi too crossed the Rs 162 crore mark with one active bid at close of day
Abhinn Shreshtha Aug 13, 2015 7:57 AM
Aurangabad has 3 bids for its 2 frequencies with a provisional winning price of Rs 5.87 crore at the end of Day 12. Kolhapur has 3 bids for its 2 frequencies with the highest bid price at approximately Rs 8 crore. Delhi had one bid with the provisional winning price at Rs 156 crore
Abhinn Shreshtha Aug 12, 2015 8:01 AM
Though the first stage of the FM auctions has seen a lot of interest for the metros, other cities like Lucknow, Surat, Patna, Mangalore, Mysore and Nagpur, didn't see much buzz
Abhinn Shreshtha Aug 11, 2015 7:57 AM
A joint IAMAI and IMRB International study says that local language content will lead to 39% increase in internet users while digital ad spends on it would constitute nearly 5% of total digital ad spends
Abhinn Shreshtha Aug 10, 2015 9:01 AM
With 40 rounds of bidding over a course of 10 days, Delhi crossed Rs 144 crore, much higher than any other city. The closest is Bangalore, which stands at Rs 104 crore. In fact, a number of other cities which were expected to do well have seen relatively poor demand
Abhinn Shreshtha Aug 10, 2015 8:15 AM
More than three years after being acquired by Facebook, one of the most popular social photo sharing networks is taking the first steps towards independence and marketers can now directly buy ads for Instagram instead of having to go via Facebook or a third-party
Abhinn Shreshtha Aug 7, 2015 8:06 AM
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