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Google's revamped search results page will feature no ad spots on the right hand sidebar, which could lead to increased rates for the available inventory on the results page. The new design seems to be part of the search giant's plan to make its desktop version more in sync with the mobile version, which has only in-stream ads
Abhinn Shreshtha Feb 23, 2016 8:55 AM
Twitter's new timeline feature that places more emphasis on relevance rather than chronology will force advertisers and social media agencies to create better, more engaging content
Abhinn Shreshtha Feb 18, 2016 7:29 AM
At the ongoing ‘Make In India’ initiative in Mumbai, industry stalwarts, Anand Mahindra, Chairman of Mahindra Group and Kumar Mangalam Birla, Chairman of Aditya Birla Group, said that new technologies and better regulation will help the country emerge as the new manufacturing and innovation hub of the world
Abhinn Shreshtha Feb 17, 2016 8:41 AM
At the ongoing ‘Make In India’ week in Mumbai, Kunal Bahl, Co-founder and CEO of Snapdeal and Rajan Anandan, VP and MD of Google (South East Asia and India) spoke about the challenges and opportunities of the start-up ecosystem in India
Abhinn Shreshtha Feb 17, 2016 8:13 AM
TRAI's banning of differential pricing based on content was a welcome move but there are still fears that a couple of loopholes in the guidelines could be potentially exploited by the telecom operators.
Abhinn Shreshtha Feb 17, 2016 8:11 AM
Finance Minister Arun Jaitley spoke about a number of issues like taxation, the Make in India initiative and the government’s economic policies in a wide ranging discussion with CNN’s Fareed Zakaria at the CNN Asia Business Forum 2016.
Abhinn Shreshtha Feb 15, 2016 8:40 AM
The internet and internet-based start-ups as well as industry bodies like IAMAI have unanimously welcomed TRAI's stand against differential pricing by telecom operators.
Abhinn Shreshtha Feb 10, 2016 8:30 AM
After Twitter users expressed their outrage about a supposed change in the chronological order of the Twitter timeline, CEO Jack Dorsey took to the platform to dispel rumors..
Abhinn Shreshtha Feb 9, 2016 8:07 AM
Snapchat might not be the hottest social property around but it could provide an effective way to reach out to a particular set of audience----those in the 13-20 years age group, if used wisely, say experts.
Abhinn Shreshtha Feb 4, 2016 9:02 AM
Despite a high potential, internet radio is still getting bogged down by problems of ad revenues and high music license costs, which will need to be addressed to see any growth in the sector.
Abhinn Shreshtha Feb 3, 2016 8:55 AM
Kevin Swanepoel, the CEO of The One Club, talks about the Indian advertising scene, One Club's extensive education programs and the future of marketing and branding.
Abhinn Shreshtha Feb 1, 2016 9:03 AM
2015 was widely considered as a recovery year for the OOH sector and the industry will now look to build on its gains in the year to make 2016 even more successful and Kinetic is also looking to further cement its position in India, a market that it considers firmly in its top 5 regions
Abhinn Shreshtha Jan 27, 2016 9:17 AM
Reliance Trends and Renault have already signed advertising contracts with more deals expected to close in the coming weeks.
Abhinn Shreshtha Jan 21, 2016 8:36 AM
The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.
Abhinn Shreshtha Jan 20, 2016 9:47 AM
The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.
Abhinn Shreshtha Jan 20, 2016 9:23 AM
The digital juggernaut continues to roll on. It has been an interesting year for the digital ecosystem. There was some introspection as there was a rude awakening from age old concepts, while exciting new prospects gained even more popularity. With India having overtaken the US as the second largest internet population, the stage is all set for digital advertising.
Abhinn Shreshtha Jan 18, 2016 9:10 AM
The outdoor advertising industry will look to build on a good 2015 as it looks to tap the changing socio-economic tides of 2016 while also seeking to get rid of some long existing challenges.
Abhinn Shreshtha Jan 18, 2016 8:43 AM
9X Media recently rechristened its popular Bollywood news show 9XE to SpotboyE. Vibha Gosher, SVP and Digital Head of 9X Media, speaks about what 9X Media has in store on the digital front
Abhinn Shreshtha Jan 15, 2016 7:32 AM
Instagram might not be the first social platform that comes to mind when you think of social media marketing, but it might be the dark horse of social media in 2016.
Abhinn Shreshtha Jan 14, 2016 8:12 AM
Media rumors suggest that Twitter is contemplating increasing the 140 character limit on tweets. We asked social media experts their take on this …
Abhinn Shreshtha Jan 8, 2016 9:26 AM
Facebook has reportedly paid big money to promote its Free Basics program. We spoke with brand experts and PR professionals to figure out whether the gamble has paid off
Abhinn Shreshtha Jan 7, 2016 8:36 AM
In an interview with exchange4media, Suresh Menon, MD and Co-founder of One Network Entertainment, talks about the digital content industry and One Network’s future plans.
Abhinn Shreshtha Jan 4, 2016 8:59 AM
The internet giant has spared no expense as it seeks to increase visibility and positive publicity for its Free Basics program
Abhinn Shreshtha Dec 30, 2015 8:31 AM
A strong focus on increasing advertising revenues along with a number of new advertiser friendly features and products in 2015 has boosted the business potential of the microblogging platform, as brands are increasingly turning to it for marketing activities
Abhinn Shreshtha Dec 28, 2015 9:17 AM
A strong focus on increasing advertising revenues along with a number of new advertiser friendly features and products in 2015 has boosted the business potential of the microblogging platform, as brands are increasingly turning to it for marketing activities
Abhinn Shreshtha Dec 28, 2015 7:56 AM
Recent studies by industry bodies have brought to light the high prevalence of fraud in online advertising. As a developing digital ad market, are Indian brands susceptible to such activities?
Abhinn Shreshtha Dec 21, 2015 9:01 AM
In an exclusive interview with exchange4media, Apurva Purohit, President, Jagran Group speaks about key issues facing private radio stations and trends to witness in 2016 in the sector
Abhinn Shreshtha Dec 14, 2015 9:31 AM
In an exclusive interview with exchange4media, Apurva Purohit, President, Jagran Group speaks about key issues facing private radio stations and trends to witness in 2016 in the sector
Abhinn Shreshtha Dec 14, 2015 8:31 AM
As part of our Rewind 2015 series, we spoke with regional private FM heads in the East to share their thoughts on the year and their expectations from next year
Abhinn Shreshtha Dec 9, 2015 9:31 AM
As part of our Rewind 2015 series, we spoke with regional private FM heads in the East to share their thoughts on the year and their expectations from next year
Abhinn Shreshtha Dec 9, 2015 8:46 AM
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