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Despite the intense completion in the OTT space, online video platform Vuclip feels that it has got its business model right, which will enable it to outlast many of its contemporaries. Excerpts from an interview with Vuclip Founder Nickhil Jakatdar
Abhinn Shreshtha Jun 30, 2017 7:56 AM
In a chat with exchange4media, Kyle Kiang, Global Head of Marketing, talks about the marketing philosophy behind the OnePlus brand
Abhinn Shreshtha Jun 29, 2017 7:31 AM
The brands of the future will be built on authentic, advocacy-based messaging, which will then be amplified through owned and paid marketing, says Dachis
Abhinn Shreshtha Jun 16, 2017 7:39 AM
We chatted with Vishal Maheshwari, Country Head (India) of Vuclip, about his take on the Indian OTT space, the company’s views on monetization and what defines digital video content
Abhinn Shreshtha Jun 14, 2017 7:52 AM
Nick Burfitt, Global Director & MD APAC of Kantar Media, feels that industry third party measurement is a must for advertisers and agencies to have trust in the data
Abhinn Shreshtha Jun 7, 2017 7:30 AM
OPPO is said to invest upto Rs. 2,190 crore in cricket for the next four years. We interviewed Will Yang, Brand Director of OPPO India, about their future plans for India
Abhinn Shreshtha Jun 6, 2017 7:40 AM
Surewaves is betting on its new TV programmatic platform, Skynet, and sees its expanding to other geographies starting in June
Abhinn Shreshtha Jun 1, 2017 8:33 AM
Manoj Kumar, MD& Area General Manager, GSK Consumer Healthcare, gives his views on digital marketing and how brands can get the most bang for their buck
Abhinn Shreshtha May 31, 2017 7:46 AM
The need for transparency and protection for online advertising has never been more important than it is now
Abhinn Shreshtha May 29, 2017 8:31 AM
Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector
Abhinn Shreshtha May 29, 2017 7:37 AM
LG forays into premium consumer electronics (CE) and home appliances (HA) by launching a new line of products under the brand name Signature
Abhinn Shreshtha May 23, 2017 8:15 AM
With a huge audience with a clear intent on carrying out transactions, online marketplaces have emerged as a strategic advertising platforms for brands
Abhinn Shreshtha May 10, 2017 8:01 AM
Adobe is placing its bets on ‘Experience Cloud’ solutions suite that the company announced in March 2017
Abhinn Shreshtha May 9, 2017 8:00 AM
The Adobe Digital Insights report further states that the majority of consumers in India find online ads more relevant and appealing than those on other platforms, including television, radio and print
Abhinn Shreshtha May 8, 2017 7:58 AM
On World Press Freedom Day, we spoke with senior journalists and media veterans to get their views on the importance of a free media in a democracy
Abhinn Shreshtha May 4, 2017 7:55 AM
Even as global publishers pull out of Instant Articles, we take a look at the reasons behind this and the scenario in India
Abhinn Shreshtha Apr 28, 2017 8:01 AM
Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes
Abhinn Shreshtha Apr 26, 2017 8:23 AM
If Google goes ahead and includes an ad blocker within the popular Chrome browser, it might be a great move not only for the internet giant but also digital advertising in general
Abhinn Shreshtha Apr 24, 2017 8:27 AM
Jane Lin-Baden, CEO of Isobar APAC, shares her thoughts on the company’s future plans and the key focus areas in terms of technologies and business objectives
Abhinn Shreshtha Apr 19, 2017 8:00 AM
The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts
Abhinn Shreshtha Apr 12, 2017 8:10 AM
Flipkart has raised $1.4 billion from Tencent, eBay, and Microsoft and has acquired eBay India as part of its latest round of fund raising
Abhinn Shreshtha Apr 11, 2017 5:36 PM
Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conversation with him during his recent visit to India
Abhinn Shreshtha Apr 11, 2017 7:54 AM
The ad tech company has seen its video ad consumption triple in India over the last year and expects video ads to make up nearly 50 per cent of its revenue in the coming year
Abhinn Shreshtha Apr 5, 2017 7:57 AM
Michael Kahn, CEO of Performics Worldwide, was in Mumbai recently. In an interview to exchange4media, Kahn spoke on the changing nature of performance and digital marketing
Abhinn Shreshtha Mar 21, 2017 8:35 AM
The Pitch Madison Advertising Outlook 2017 forecasts a growth of 15 per cent to take radio ad spends close to Rs 2,000 crore. We spoke to heads of radio stations to understand what is driving this growth
Abhinn Shreshtha Mar 20, 2017 7:53 AM
According to EY, the two metros will have a household income of Rs 80,000 crore each by 2018. Additionally, EY says that 8 new ‘half metros’ will emerge by 2020 with a household income of Rs 40,000 crore each.
Abhinn Shreshtha Mar 15, 2017 8:13 AM
Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world
Abhinn Shreshtha Mar 8, 2017 8:47 AM
Music Broadcast Ltd. will see its stake dilute to 74 per cent post IPO. According to sources, Jagran had bought Radio City for around Rs 400 crore in 2015.
Abhinn Shreshtha Feb 28, 2017 8:53 AM
Facebook has further expanded its efforts in live broadcast with the announcement a new service called FB Bandstand, an integrated space that combines art with technical support to facilitate Facebook Live interactions
Abhinn Shreshtha Feb 9, 2017 8:12 AM
Augmented reality elicited interest from brands in 2016, say agencies but the interest still tended to be more tactical than strategic
Abhinn Shreshtha Jan 2, 2017 7:54 AM
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