Abhinn Shreshtha

abhinn@exchange4media.com @Abhinn Shreshtha

The digital medium saw funds increasingly getting diverted for advertising as marketers sought a cost effective solution

Abhinn Shreshtha Nov 8, 2017 8:44 AM

The digital world of the future will scarcely resemble the world today and the challenge will bring many opportunities, says Norm Johnston, Global CEO Mindshare FAST & Global Chief Digital Officer, Mindshare

Abhinn Shreshtha Nov 6, 2017 8:58 AM

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Abhinn Shreshtha Oct 17, 2017 8:31 AM

Mobile Ad Spends report estimates mobile ad spends to grow at 74 per cent in 2017 to reach Rs 2,230 crore and continue to grow in excess of 65 per cent in 2018.

Abhinn Shreshtha Oct 12, 2017 8:45 AM

BYJU has unveiled a new logo as it looks to build on its success over the last couple of years

Abhinn Shreshtha Oct 9, 2017 8:38 AM

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Abhinn Shreshtha Oct 4, 2017 8:44 AM

Media agency heads we spoke with said Indian Adex growth would be lower than expected due to the introduction of new policies like demonetisation and GST

Abhinn Shreshtha Oct 3, 2017 7:57 AM

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarter

Abhinn Shreshtha Sep 21, 2017 7:47 AM

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Abhinn Shreshtha Sep 7, 2017 7:53 AM

Sony Pictures Network (SPN) might have missed a trick by not partnering with a digital player to jointly contest the IPL auctions

Abhinn Shreshtha Sep 6, 2017 7:41 AM

In 2015, Star India had won the digital rights for the IPL for around Rs 303 crore for a period of three years. This time around, the highest bid for digital rights was a whopping Rs 3900 crore for a period of five years

Abhinn Shreshtha Sep 5, 2017 5:17 PM

Digital rights for the IPL are currently with Star India

Abhinn Shreshtha Sep 5, 2017 1:20 PM

Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for content to play in marketing strategy?

Abhinn Shreshtha Sep 1, 2017 7:38 AM

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

Abhinn Shreshtha Aug 31, 2017 7:49 AM

Viral Oza, CMO at the Lodha Group gives his thoughts on what makes a great content strategy

Abhinn Shreshtha Aug 25, 2017 7:58 AM

Kartik Kalla, EVP and National Programming Head at 91.1FM, gives his views on why audio as a format for marketing cannot be discounted

Abhinn Shreshtha Aug 24, 2017 8:07 AM

The Founder and Chief Strategist at Brand Eagle tells us what it takes to build a great content strategy as ICMA awards inches closer

Abhinn Shreshtha Aug 23, 2017 7:25 AM

Google is extending a peace offering to publishers even as many of the top publishers worldwide are expressing apprehension about the increasing dominance of Google and Facebook

Abhinn Shreshtha Aug 23, 2017 7:23 AM

They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencies and advertisers more disciplined

Abhinn Shreshtha Aug 22, 2017 8:32 AM

We spoke to Morden Chen, GM (APAC Ad Sales) at Cheetah Mobile to understand more about the potential of the mobile platform for brand building

Abhinn Shreshtha Aug 21, 2017 7:57 AM

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Abhinn Shreshtha Aug 18, 2017 7:36 AM

Most private FM players have seen drop in revenue in the opening quarters of 2017 due to various government policies including GST, RERA and more. Yet, the sector is hoping for a change in fortunes during the festive season

Abhinn Shreshtha Aug 10, 2017 7:57 AM

Google is reportedly offering publishers more control over ad sales on Youtube as well as their own websites if they choose to use YouTube’s backend video player, though the model is yet to reach Indian shores

Abhinn Shreshtha Aug 3, 2017 7:44 AM

Kabaddi generated Rs. 122 crore in 2016, up from Rs. 48 crore in 2015

Abhinn Shreshtha Aug 3, 2017 7:38 AM

According to sources, a technical committee, along with Media Research Users Council (MRUC), has received proposals from at least five agencies with more expected in the coming weeks

Abhinn Shreshtha Jul 26, 2017 7:46 AM

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

Abhinn Shreshtha Jul 24, 2017 8:01 AM

TRAI suggests private FM broadcasters to migrate to digital radio broadcasting in metro and major cities to increase the number of radio channels and revenue opportunities

Abhinn Shreshtha Jul 14, 2017 8:08 AM

The new system, which will also include AIR, will have representatives from the radio sector, media agencies as well as advertisers

Abhinn Shreshtha Jul 7, 2017 8:07 AM

Jeffrey Dachis, CEO and Founder, One Drop (and Co-Founder of Razorfish), shares his thoughts on the importance of earned media as opposed to paid media

Abhinn Shreshtha Jul 6, 2017 8:00 AM

A self confessed foodie and a prolific writer, Goyal talks about his love for Japan and his ambition of being a published fiction writer in this week’s edition of e4m Chillout

Abhinn Shreshtha Jul 1, 2017 7:46 AM