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Organised skin care clinics may be a relatively new concept in India but increasing awareness amongst the urban populace (about beauty and skincare) certainly assures a promising future for specialised clinics.
Arvind Sharma, Chairman and CEO of Leo Burnett, an IIM Ahmedabad alumnus, joined advertising in 1979 at Clarion and later on moved to Chaitra in 1983 as an Account Director. He still has a passion for innovative planning techniques that help unearth powerful consumer insights for the creation of effective advertising.
In lieu of the flourishing hospitality industry, global giants are pushing the concept of branded ‘Economy or Budget’ hotels — for e.g., ‘Fortune’ (ITC Group) and ‘Oberoi Trident (Hilton). The brand extension strategy is aimed at achieving topline growth even as the luxury brands within the fold drive the bottomline.
‘Corporate identity transformation’ seems to be the new buzzword! Over the last few months, several corporate entities, including Big Guns, have put their identities under the cosmetic knife and more are expected to do so.
Urban Indians are amongst the earliest risers across the globe. Around 64 per cent of India’s ‘urban Internet’ population awakes before 7 a. m. and 61 per cent sleep for 7 hours or less. Ranked fifth along with Germany, Austria and Japan, India has the highest percentage of consumers who wake up before 7 a. m. in the morning.
In the consumer durables category, the Colour TV (CTV) segment has witnessed the lowest volume (9 per cent) and value (1.4 per cent) growth in 2004/03 as compared to refrigerators (volume growth of 6.4 per cent; value growth of 3.1 per cent); washing machines (11 per cent in volume; 9.9 per cent in value); Microwaves (58.3 per cent; and 37.3 per cent); Convection (65.4 per cent; 49.4 per cent); Hi-fi Music Systems (50.8 per cent; 50.7 per cent) and Minis (51.4 per cent; 45.6 per cent).vv
The Indian tyre industry, estimated to be valued at Rs 135 billion, has witnessed a CAGR of 8.3 per cent over the last decade. The growth has been fuelled by the domestic auto industry, which is expected to grow by 8 to 10 per cent over the next five years (passenger vehicle sales in India have already crossed the one million p.a. mark last year).
The branded Indian tea market is estimated to be around Rs 40 billion out of a total industry size of Rs 85 billion (inclusive of loose tea powder). Due to ‘subdued’ marketing strategies, the industry is witnessing stagnating consumption patterns — per capita consumption for tea in India is half that of Sri Lanka.
The non-carbonated beverages market in India is expected to grow by 40 per cent per annum over the next five years. The total size of the branded non-carbonated beverages market is estimated to be around Rs 5 billion.
Be it viewer delight or expensive marketing campaigns run by television channels — the reason behind them is the green bucks. Media, in simple terms, is a business profitability of which rides on what others spend on it.
There is a feeling that Indian advertising isn’t going through one of its best phases although things appear rosy from the outside. Industry people point at a number of reasons for this current disenchantment — ranging from the lack of value added leadership to the basic work ethos to mentorship to employee poaching from related businesses.
One billion people, over 600 million young people; 300 million children; and yet an ice cream market estimated to be merely valued at Rs 10 billion! Hitherto considered to be an impulse purchase product, ice creams are increasingly becoming ‘a planned buy’.
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