impact
For the promo and marketing departments at TV channels, this is the big one. Forget about whether the show succeeded or tanked, forget about TAM and the effective rates. PROMAX is their day in the sun, when they know what professionals think of their work. The event turned out to be a poor ambassador for the globally renowned PROMAX, with top billed speakers staying away from the proceedings.
The freebie fest continues for Mumbai readers. July 14 is when the Mumbai edition of the Hindustan Times (HT) is born (sharing a birthday with Polly Bergen and Victoria Ingrid Alicea Desiree — so the HT Style informs us), and you get more than a newspaper.
London wins the bid for the 2012 Olympic Games, bolstered by the show of strength with the presence of David and Victoria Beckham, Lord Sebastian Coe and PM Tony Blair. This will be the most expensive Olympics, made possible by sponsors including Coca-Cola, McDonald’s, Kodak, Visa, Omega, Panasonic and Samsung. What do sponsors get out of such an involvement? Is it worth it?
India’s first consumer awards by Awaaz (part of CNBC TV18) based on a survey by AC Neilsen ORG Marg were presented at Delhi. Winners included Life Insurance Corporation, Maruti, Colgate, Hero, Videocon, Rin, Lux, Titan, LG, Godrej, ICICI Bank, Nokia, Airtel, Tata Group, UTI, National Insurance, Lee and Sharekhan.
The Government of India accepts the recommendations of the Telecom Regulatory Authority of India, with Jaipal Reddy announcing that private FM radio operators will now pay a fixed 4%revenue share to the Government. AP Parigi, MD and CEO Times Infotainment Media Limited and Head of Radio Mirchi, says that the ailing radio industry will get a lifeline.
MindShare is agency of the year at Emvies 2005, with Lodestar and O&M in joint second place. Non-media agency rmg david takes the fourth spot, with MediaCom and Maxus bring up the rear. And finally, Sony Entertainment Television and Reader’s Digest walk off with the Marketer of the Year Award. Ongoing Chairman MG Parameswaran is elated with the event, and declares that the media industry has matured, with firms willing to share strategy. Radio City’s Apoorva Purohit, Chairperson, Emvies, helps us understand why winners won.
Twenty Indian entries shortlisted on day one, and JWT gets seven of them. Astonishingly, Chennai has produced six (five JWT and one from 1 pt size).
The VAT regime must be implemented rigorously and Indian Government’s losses must be plugged” andmark has lived up to its name. This pioneering Chennai-born book-destination is today a leading ‘family centric multi-product leisure store’.
Globally, the United Kingdom (UK) is considered one of the more vibrant markets for outdoor advertising globally. Contrary to popular perception, markets like the UK, Switzerland and France have a bigger market for outdoor advertising than say, the US.
Self indulgent or creative R&D? You decide. Scam advertising has been called all these things and more. Read between the quotable quotes of most agency creatives and you will realise that scam advertising is gaining increasing legitimacy in the advertising industry, with the ad fraternity having no qualms in accepting the fact that creating ads with the sole purpose of winning awards is a legitimate annual exercise.
The outdoors are calling…Where are you? That's not a campaign advertising a liquor brand, but if the outdoor advertising industry constituents were to think of a campaign for promoting themselves among clients and agencies, this may well be their train of thought.
Low calories and cola may not be synonymous but anything is possible in the marketing world. The cola market is now focusing their attention on diet variants in an effort to grow the segment. So while Coca-Cola has introduced Diet Coke in 200 ml. glass bottles at an introductory price of Rs 10, Diet Pepsi has launched a mass media campaign for their Diet variant, with the tagline, ‘Go Play.’
The next stage of the DNA campaign breaks, with half the hoardings representing consumers who will book the paper, and the other half those who won't. Surely an interesting visual device, and a brave one at that. ¡
When you think of New York, you think of the Statue of Liberty; when you think of London, you think of the Big Ben; when you think of Mumbai, you think of the Gateway of India.
This is a truly inspiring story. Of a man, who has managed to help two Tamil weeklies, both with rich and illustrious histories, defy the ‘summer drop’. And possibly grow. Welcome to the land that worships its screen idols (and subsequently elevates them to positions of power, in some cases). And the presiding deity of the silver screen for the present is Rajnikant, the inimitable South Indian superstar.
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