impact
One of the basic rules of being a music lover is not to grudge someone else their music. Yet, there have been many western music lovers in India, who have cursed the onslaught of the desi invasion on the music networks in India, over the years.
This May get ready to jump onto an electronica bandwagon with the god of guitarists, the veteran guitar virtuoso — Joe Satriani himself! The ‘sponsor brands’ include: VH1, Indiatimes.com, Speed from BPCL, Sun Tech Days, Reliance Web World, Air India, ITC Welcomgroup hotels, ‘Time Out Mumbai’, Furtados and Planet M.
The competition in the Delhi newspaper circuit may not be as fierce as the ongoing print war in Mumbai; nevertheless, the capital is not totally devoid of happenings in the print arena.
When a brand keeps winning (despite a number of good reasons not to), it's unlikely that the ad agency gets sacked. And as the Labour Party and Tony Blair win the elections one more time, it's time for TBWA London to re-release their self-ad with the famous headline: Tony Blair Wins Again.
Fastest fingers first! No, we’re not talking KBC here, but about a new form of entertainment that’s capturing the imagination of millions of Indians. And no, it’s not SMS we’re writing about — but not too far from there.
The Lakme India Fashion Week (LIFW) 2005 concluded on April 26 after a hectic week of fashion and fashion-related business activities. At LIFW, leading brands were seen pandering for greater glory.
A brand that helps build brands, would best describe 3M’s business in India. One of the leading signage solution companies in the country today, 3M India is the Indian arm of the $20 billion 3M USA (which, to the uninitiated, is the inventor of the all pervasive post-its and scotch tape among others).
A study on Indian women — interesting, considering that advertisers spend a good deal of time on understanding them — and the moment, the deal becomes focussed on the urban class, it gets even better. But this isn’t the first attempt in understanding the segment. So why should ‘Mrs. Urban India’, the first of the series of studies from Lowe Faces, be of any use to anyone?
‘Ashibayai’, ‘Hakabakashii’, ‘Hakabakashii’ and ‘Hayai’… these Japanese words eloquently describe the quickening pace Maruti Udyog Ltd.’s (MUL’s) new brand launch — the all-new avatar of Suzuki’s Swift — as well as its high-profile launch (May 2005) marketing strategy. The ‘objet d’amour’, which is billed as the first truly global car by the Japanese manufacturer (and its Indian collaboration), will be launched with a pioneering marketing initiative that has never been attempted in the history of the Indian automobile industry.
When marketers at Doordarshan decide that it is time to embrace this technology, you know it has already made its impact on marketers everywhere else. The magic four digits, which are changing the way brands talk to their audiences have forced Doordarshan out of its slumber and into relationship building exercise with their viewers.
It’s not just the moviegoers making a beeline for the multiplexes; brands, too, are standing in a queue. Multiplex owners are milking every square foot of “brandable” space for all it worth — the floors, the walls, the escalators and even the loos. Brands are all over: in-your-face and provocative.
The Advertising Agencies’ Association of India’s (AAAI) Young Creatives contest is an initiative to foster creativity amongst the younger members of the ad industry. The event was organised to zero in on the trio to represent the country at the International Young Creatives contest, to be held at the Cannes Advertising Festival in France this year.
Kids channel, Cartoon Network, which commenced operations in the Indian market in 1995 recorded a 40 per cent growth in ad sales revenue on year-on-year basis during the period 2003 and 2004.
In the stock markets, one man can make or break the movement of the share prices! For the last few days, it’s two men, Rajdeep Sardesai and Sameer Manchanda and the companies in question are Television Eighteen (TV 18) India and NDTV.
The meteorological department has just forecast a normal monsoon. While the Prime Minister, the Finance Minister and India Inc. will be a relieved lot, custodians of the brands featured in this story will not.
Leading mobile service provider Airtel (Bharti) celebrated the completion of its nationwide network in 23 circles with the announcement of the ‘One India Challenge’. Billed as India’s longest rally, it comes on the eve of the launch of Airtel’s most recent circle in Guwahati, Assam.
FICCI Frames, the largest-of-its-kind media and entertainment convention held in India, also witnesses heavy-duty action outside the portals of the halls where the exhaustive deliberations and in-depth sessions take place.
The Board of Control for Cricket in India (BCCI) proposes to launch its own 24-hour cricket channel. With this move, the owner would become a player and given the cricket fever in the country — the effect on the industry would be quite a watch.
Chennai’s English newspaper readers never complained of a lack of choice. And if they did, no one seemed to notice.
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