impact
Even as Mumbai Mirror launches, DNA fails to keep its promise, Mid-Day is unsure of what time it should close and what kind of late news it should carry.
The consumer is dead! This was one of the chief pronouncements by Craig Davis, Chief Creative Officer, JWT Worldwide, who addressed the advertising crowd on May 25 in a two hour long presentation crammed with case studies, advertisements, coloured score cards and some of the leading JWT top brass.
A woman saddled with a broken chappal…a man who carries on without giving her a helping hand… the hustling bustling station environment...it’s a mirror reflection of most marriages that exist today.
For a majority of Indians brought up on a voracious literary diet of dog-eared Amar Chitra Katha (ACK), the fact that publishing firm, India Book House (IBH), the owners of the ACK brand, is bringing the popular Indian brand of comics to the mobile space, spells good news
![Channel [V]: Reality Bytes!](https://exchange4media.gumlet.com/news-photo/fs_16241.jpg)
With the domestic aviation sector in full swing and talented manpower in short supply, the scuffle over poaching personnel between private airlines is getting quite fierce.
Media is a people business, and there are a finite number of media people. These finite number of media people worked, till recently, on a finite number of media products. And suddenly, there was an explosion — the number of media products multiplied — and the number of media people stayed static.
An Information Technology (IT) giant embarking on a corporate campaign to emotionally connect with people at large is a rarity, and the recently launched 'HeritEdge' campaign of HCL Group, one of India's oldest and largest IT enterprises, aims to do precisely that.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
