Date-wise News

Organised skin care clinics may be a relatively new concept in India but increasing awareness amongst the urban populace (about beauty and skincare) certainly assures a promising future for specialised clinics.

exchange4media Staff Mar 23, 2005 2:34 PM

Arvind Sharma, Chairman and CEO of Leo Burnett, an IIM Ahmedabad alumnus, joined advertising in 1979 at Clarion and later on moved to Chaitra in 1983 as an Account Director. He still has a passion for innovative planning techniques that help unearth powerful consumer insights for the creation of effective advertising.

exchange4media Staff Mar 23, 2005 2:31 PM

Tourism Australia, an organisation promoting tourism of Land Down Under, will air Australia in new light. The signature campaign, `Australia A different light,' highlights the great tourism experience of Australia. For the new campaign, Tourism Australia has set aside $360 million of advertising spends for next four years, and this includes India specific-spends of $3 million.

exchange4media Staff Mar 23, 2005 7:45 AM

In a significant strategic initiative, PepsiCo India is putting together a plan to gradually replace returnable glass bottles (RGBs) with PET bottles for selling carbonated softdrinks. Currently, RGBs of 200 ml and 300 ml account for nearly 80 per cent of PepsiCo’s sales volumes.

exchange4media Staff Mar 23, 2005 7:44 AM

The 13th Convergence India 2005 International Exhibition and Conference commenced at Pragati Maidan in the Capital on Tuesday. Over 300 companies from 25 countries are participating in the event, which is organised by Exhibitions India.

exchange4media Staff Mar 23, 2005 7:43 AM

eBay, world's leading online marketplace, on Tuesday announced the launch of eBay India with www.eBay.in, marking the final integration of Baazee.com's technology platform with that of eBay. eBay India now joins the eBay worldwide family of sites with a common global visual identity.

exchange4media Staff Mar 23, 2005 7:43 AM

Henkel Marketing India has launched a new campaign for its 'Pril' dishwashing bar. The company has chosen to highlight the product benefit of odour neutralisation, through a 30-second TVC and other marketing communication means.

exchange4media Staff Mar 23, 2005 7:42 AM

Now you can catch some of the brave journalists at their job, giving their best, in BBC World's new brand campaign "Putting News First" to be unfolded on April 4 across media. Extensive promotions across print, television, online and on-ground promotions, interactive contests targeting the channel's core audience have been lined up.

exchange4media Staff Mar 23, 2005 7:41 AM

With an aim to put the Indian motor sports on the racing world map, JK Tyre introduced its prodigies Karun Chandhok, Armaan Ebrahim and Parth Ghorpade in the Capital on Tuesday. "Promoting motor sports gives us a positive sheen and it connects very well with our tyre brand," said Anand Dubey, Advertising Manager, JK Tyre.

exchange4media Staff Mar 23, 2005 7:40 AM

Soft drink concentrate major Rasna has roped in Bollywood heartthrob Hrithik Roshan to star in its fresh advertising campaigns for Rasna JucUp and Rasna Cola Cola. Directed by veteran adman Prahlad Kakkar, the new TVCs will be aired nationally across all leading channels from March 23.

exchange4media Staff Mar 23, 2005 7:39 AM

In pursuance of the principle of non-discriminatory sharing of content, the government has asked the direct-to-home (DTH) players to give an undertaking of not entering into any exclusive contract for distribution of TV channels.

exchange4media Staff Mar 23, 2005 7:38 AM

The entertainment industry, which is currently valued at Rs 222 billion, is only expected to grow and CII - KPMG report puts this growth figure to be over Rs 580 billion by 2010.

exchange4media Staff Mar 23, 2005 7:37 AM

The information and broadcasting ministry will take a call on awarding the letter of intent to Space TV, the joint venture between Tata Sons and Rupert Murdoch controlled Network Digital, only after the investigation report from the ministry of company affairs (MCA) has been submitted.

exchange4media Staff Mar 23, 2005 7:36 AM

Network Advertising has retained Blue Dart's creative kitty after a pitch. The account is in the region of Rs 5- 6 crore.

exchange4media Staff Mar 23, 2005 7:35 AM

In a bid to further strengthen its distribution, Ten Sports has struck a multi-year deal with The One Alliance. The arrangement comes into effect immediately following the contract signed by SET Discovery and Taj Television Ltd.

exchange4media Staff Mar 23, 2005 7:35 AM

The advertising professionals hop from pillar to post in search of better prospects. While brands go paranoid about revealing their ad spends and devise all their energy towards preserving watertight compartments, there is the one employee layer that behaves like the chequered men in a black and white pawn game. What more, they carry all the watertight information with them, in not so watertight compartments. Doesn't the whole concept of client confidentiality go for a toss then?

exchange4media Staff Mar 23, 2005 7:34 AM