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Named by Advertising Age as one of the 'Global Power 100' in 2002, (an honour he says he doesn't care for much) Gavin Heron, MD, TBWA Shanghai, can safely boast of being a seasoned global advertising professional, having worked with TBWA in South Africa, London, Hong Kong and now Shanghai.
"We don't want to release a normal ad. We want an innovation. What can you guys do?" Print advertisers: here’s how to innovate
The Indian metro teen is surely that. An explicit desire to look good, resulting in fortunes spent on clothes, shoes, make up, gymnasiums, cosmetics, deodorants, perfumes, sunglasses, jewellery, grooming. A superiority complex reflected in their purchase of mobile phone instruments, personal music players, choice of restaurants, nightclubs and the like. And to them, cost is no barrier. That's the new Indian teen: sexy, haughty and a spendthrift.
Sam Balsara, CMD, Madison Communications, presented his version and vision of the rules of the media game in India at the first ever Media Review of the biggest advertising club in the world, the Ad Club Bombay.
While Amitabh Bachchan and Shah Rukh Khan have been stealing the headlines, the body copy and the sound bytes for the past few months, Bollywood star Aamir Khan has been fairly low profile. Everything has changed prior and post the release of ‘Mangal Pandey – The Rising’.
The CNBC TV18 Story Board-DNA hosted interactive panel on the steaming subject of 'News vs. News: Will Indian Consumers Get The Best Of Both Worlds?' The panel comprised L. V. Krishnan, Vikram Sakhuja, Rajdeep Sardesai, Gautam Adhikari and Uday Shankar
Blogging, by nature, is any libertarian idealist's dream come true! It's completely free. Any individual with a computer, Internet connection and an opinion can start up a blog in 5 minutes.
With an eye to strengthen its position as one of India's leading print media companies and the second largest print media conglomeration (in terms of circulation of daily newspapers), HT Media Ltd., owners of The Hindustan Times newspaper, has announced an initial public offer (IPO).
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