Date-wise News

The Indian tyre industry, estimated to be valued at Rs 135 billion, has witnessed a CAGR of 8.3 per cent over the last decade. The growth has been fuelled by the domestic auto industry, which is expected to grow by 8 to 10 per cent over the next five years (passenger vehicle sales in India have already crossed the one million p.a. mark last year).

exchange4media Staff Mar 14, 2005 4:56 PM

The branded Indian tea market is estimated to be around Rs 40 billion out of a total industry size of Rs 85 billion (inclusive of loose tea powder). Due to ‘subdued’ marketing strategies, the industry is witnessing stagnating consumption patterns — per capita consumption for tea in India is half that of Sri Lanka.

exchange4media Staff Mar 14, 2005 4:53 PM

While FMCG companies are entering the bastion of well-entrenched pharma companies by launching "wellness" products, the latter are finding medicated soaps, shampoos and creams an attractive segment.

exchange4media Staff Mar 14, 2005 8:09 AM

In the last five to six years, a quiet revolution has been sweeping the film industry. The journey to corporatisation began post-2000, when industry status was given to Bollywood. Following this, funding from financial institutions like IDBI and banks began to trickle into the showbiz kitty in 2001-02.

exchange4media Staff Mar 14, 2005 8:08 AM

The study brings out that winter wear advertisers preferred newspapers over magazines in 2004. While Madura Garments was the top advertiser in print, Allen Solly topped the list among brands.

exchange4media Staff Mar 14, 2005 8:07 AM

Pehle dharma neta, phir raj neta, ab abhineta. That's how Rajat Sharma, Chairman, India TV, described the hattrick scored by his young news channel that spent most of Sunday airing a videotape that exposed Bollywood's infamous casting couch phenomenon. He calls it 360-degree understanding of news.

exchange4media Staff Mar 14, 2005 8:06 AM

Mudra South has taken the centerstage in the Chennai ad club awards by winning three golds and three silvers in a contest with at least seventy agencies that participated in the awards this year. Radhakrishnan, Head, Mudra South, said, "Mudra South has always been pretty big in the ideas department. We have always managed to come up with clutter busting creative solutions for our clients."

exchange4media Staff Mar 14, 2005 8:04 AM

Blue Dart is on the lookout for a creative agency to handle its estimated Rs5-6 crore advertising account. The business currently lies with Network Advertising. Three agencies have been shortlisted for the same.

exchange4media Staff Mar 14, 2005 8:03 AM

The four-city Pitch Brainstorm 2005 kicked off in Chennai on Friday with top marketing professionals from the city's corporate-scape agreeing that the consumer today has lesser time than before to see brands, thereby reducing the interaction time for marketers.

exchange4media Staff Mar 14, 2005 8:02 AM

London-headquartered Financial Dynamics, one of the world's leading specialist communications consultancies, is poised to start operations in India very shortly, and is in the process of finalising a partner.

exchange4media Staff Mar 14, 2005 8:01 AM

'Indian Idol' has finally come to an end and the finale numbers, according to channel officials, are quite what Sony was looking for. Even as the show opened at a high of 5+, one of the best launch figure in 2004, rating picked pace once the gala rounds began and built up to give the channel a 14.29 for the finale on March 5, 2005.

exchange4media Staff Mar 14, 2005 7:59 AM

MindShare is looking at the Asia-Pacific region optimistically and its Indian operation is definitely a blueprint for other markets in the future, said Dominic Proctor, CEO, MindShare. Asia-Pacific, primarily China and India, is a big market for MindShare and as much as 25 per cent of its global revenue comes from this region.

exchange4media Staff Mar 14, 2005 7:57 AM

Intel has moved out of Euro RSCG India's custody on account of global implications. Last month, in a dramatic development Euro RSCG worldwide walked out of computer chip Intel's global review along with its sibling Media Planning Group after a decade long stint.

exchange4media Staff Mar 14, 2005 7:56 AM