impact
This promises to be the really, really Big Fight. While no protagonist was willing to go on record, it is clear that Dr. Prannoy Roy has been unable to retain two of his most able lieutenants: Rajdeep Sardesai and Sameer Manchanda. Despite night-long confabulations, the two could not be convinced to continue their association with NDTV.
Personal is a word one uses generously in connection with the Photographers Guild of India’s (PGI) yearly event, Exhibit A. The work showcased is personal and not funded by any client.
With a name like that, you would be excused for wondering what’s going on… For those in the dark, Bang & Olufsen (B&O) is an 80 year old Danish company, well known for their state-of-the-art sound systems, televisions, speakers and telephones.
For ‘Cosmopolitan’ (Cosmo), branded merchandise might just be the flavour for the next three months. Starting April, Cosmo readers will find branded coasters in the magazine jackets, featuring some of the past Cosmo covers.
The curtains have come down on the biggest annual global convention in Asia spanning across all aspects of the media and entertainment industry (M&E), Frames 2005 (April 4-6), organised by Federation of Indian Chambers of Commerce and Industry (FICCI).
It is time for the Indian advertising agencies to reflect on the problems that are currently being faced by their American counterparts, as the same problems seem imminent in India.
Pradeep Guha (PG) is back in the thick of things. A flurry of activities signal his return to active duty: a makeover of the Zee look; a much-talked-about teaser campaign for the Zee-Dainik Bhaskar print initiative; and a triumphant execution of the Zee Cine Awards.
Royal Philips Electronics has taken another step towards an on-going transformation by announcing a new brand campaign as the company completes 75 years in India. The campaign revolves around the concept of the company’s new brand promise of ‘Sense and Simplicity’, which replaces ‘Let’s make things better’.
LG Electronics India Ltd. (LGEIL), the wholly owned subsidiary of South Korean conglomerate, has become the most revered brand in its space.
The entertainment industry, which is currently valued at Rs 222 billion, is expected to grow to more than Rs 588 billion by 2010, says the recent CII-KPMG report.
‘Intelligent GRPs’! This quest led to the inception of the latest tool from Lintas Media Services, ‘Inteligrip’, which is ‘inspired’ by the findings of the ‘Initiative BBC Ad Watch 2004 — Advertising Avoidance Research’ (AAR).
The last five years have witnessed a number of upscale luxury brands making their way to the Indian market. Consistent growth rates in their product category have fuelled the demand for more aspirational brands. With their ‘elevated’ distinctive positioning, aspirational brands inspire (or woo) discerning consumers to upgrade themselves by ‘indulging’ in the upscale imagery, price, taste and preference.
By now, you’ve seen the movie. The Fockers (amongst their other quirks and kinks) celebrate all ‘achievements’ of their son, Gaylord, a male nurse. An entire wall in their house is devoted to these recognitions: even Gaylord’s coming tenth in a competition.
To tap India’s potentially large market for air travel (which is expected to grow at about 25-30 per cent over the next five years in the wake of liberalised FDI norms for domestic air transport services), Dr. Vijay Mallya’s UB Group has invested Rs 1.6 billion in Kingfisher Airlines (KA). There are plans to have an initial public offering (IPO) in the next year or two.
Non-cricket sports and sports personalities seem to be attracting a lot of monies from traditional advertisers. Jumping on to the bandwagon are companies such as Maruti Udyog, Mercedes Benz, Britannia, Nike, ING Vysya, Parle Agro, Vizag Steel, ITC Hotels, Reebok, Tata Group, Indian Oil, and the Andhra Pradesh Government. Upcoming young talent such as Sania Mirza (tennis), Virat Bhadwar (golf) and Pankaj Advani (billiards) have been attracting the eyeballs of advertisers.
Mirroring international trends, India's spirits segment has undergone a metamorphosis — with white spirits (primarily vodka) emerging as a hot favourite lifestyle drink. With an eye on the increasing tribe of young adults (including an increasing proportion of the fairer sex) quenching their 'thirst' with vodka, several brown spirit drinkers are adding vodka into their repertoire across urban-semi urban markets.
Today, advertising has evolved significantly from the time when the monopoly of the ‘creative agency’ in brand management was all pervasive! With media and creative duties going separate ways, the general perception is that there is no meeting ground between the two
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