Advertising News

The company will be rolling out a "confirmed organisation" label in the US for political advertisers who show government-issued credentials to denote their authenticity
exchange4media Staff Aug 28, 2019 6:03 PM

The nationwide water conservation campaign will get India to save and conserve water by creating awareness on how to bring about change
exchange4media Staff Aug 28, 2019 3:40 PM

The campaign ‘Manthan Zaroori Hai’ urges people to awaken their consciousness through spiritual conversations
exchange4media Staff Aug 28, 2019 3:19 PM

In a freewheeling monologue, Kubbra echoes the brand philosophy of ITC Vivel’s #AbSamjhautaNahin
exchange4media Staff Aug 28, 2019 12:25 PM

They have announced an extensive revamp of the tool, making it AI driven
exchange4media Staff Aug 28, 2019 11:37 AM

Ogilvy first to move into BAY99, which is located next to the international airport
exchange4media Staff Aug 28, 2019 9:06 AM

The products have been developed through extensive research and mood mapping consumer studies
exchange4media Staff Aug 27, 2019 5:37 PM

The TVC is live on Somany’s digital platforms and scheduled to go on air in the coming week
exchange4media Staff Aug 27, 2019 4:22 PM

The 3-spot campaign focuses on difficult situations faced by women at home
exchange4media Staff Aug 27, 2019 1:10 PM

Moving Walls operates Moving Audiences, an artificial intelligence-powered platform that automates OOH media operations
exchange4media Staff Aug 27, 2019 11:33 AM

As per media reports, the spending by the government on advertising in TV and Print mediums has reached almost the same level as it was in 2014-15
exchange4media Staff Aug 27, 2019 10:57 AM

The 'Pudin Hara Banke' song is sung by famous band Faridkot and the film has already garnered more than 6 million views
exchange4media Staff Aug 27, 2019 9:01 AM

IRG aims to help organisations focus on sustained, long-term growth by equipping leaders with best practice approaches to their strategy, structure, capability and leadership
exchange4media Staff Aug 26, 2019 4:46 PM

Conceptualised by DDB Mudra, the TVC is a cluster of sequences where a mother bonds with her baby by using a range of Johnson’s products
exchange4media Staff Aug 26, 2019 4:16 PM

The 360-degree #FeelsJustRight campaign includes six different TVCs, pre-launch teasers and digital feature videos
exchange4media Staff Aug 26, 2019 3:44 PM

While the ongoing campaign has got multiple entries and views on TikTok, Social Beat is also working on a social media strategy in 11 languages
exchange4media Staff Aug 26, 2019 1:31 PM

AD STARS 2019 concluded on Saturday, August 24, with a grand gala in Busan with winners chosen from 20,645 entries across 60 countries
Neeta Nair Aug 26, 2019 8:19 AM

While some industry heads said the announcements come at a right time, others say they will make a big difference to the advertising sector and start-up community
exchange4media Staff Aug 26, 2019 8:16 AM

Actor Neha Dhupia and some social media influencers have backed the three-phased campaign
exchange4media Staff Aug 25, 2019 6:00 PM

Under the campaign, the agency has installed larger-than-life billboards at high traffic junctions in Mumbai and Gurgaon
exchange4media Staff Aug 25, 2019 10:00 AM
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