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Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific, CEO & CCO, McCann Worldgroup India spoke to Nawal Ahuja, Co-Founder & Director, exchange4media Group in a Fireside Chat
The first batch commences on October 14, 2019, and is run out of the Bengaluru office with plans to expand across other branches and throughout the Dentsu Aegis Network
The integrated team, comprising both agencies, will be set up to look after all aspects of the brand’s communication - from mainline to digital
Featuring prominent Spill Poetry artist Priya Malik, the campaign aims to create awareness around the support mothers need in their journey, especially during breastfeeding
The campaign has a fresh take on ‘ghar ka khana’ that appeals to the younger audience
This campaign emphasizes Honda Amaze as the choice of aspiring young customers, highlighting the importance of family bond and values
The new ad campaign showcases Anushka playing a cop for the first time
The agency used its in-house proprietary tool ‘SHARP’ to give the campaign high visibility
Creative agency The Womb and the brand share insights on how Sunny Oil aims to capture a bigger share of the edible oil pie and avail multi-category opportunities with its latest campaign
The size of the unipoles will be 36 sqm, the largest that South Delhi Municipal Corporation has ever allowed for unipoles
The campaign will leverage digital, social media, on-ground and dealership activation to engage with consumers and celebrate the choices they make together as a family
With this campaign — conceptualised by Ogilvy — the brand expands into the size-inclusive fashion market by upholding body positivity
The series of digital films will be available on YouTube, Facebook, and Instagram
The film, conceptualised by Flying Cursor Interactive, brings alive the adventurous spirit of Scorpio buyers across India
The #SweatForGold campaign highlights the hard work and rigour that prepares an athlete for a championship
As part of the campaign, spearheaded by Mirum, Figaro invited grandmothers from all over India to review traditional delicacies cooked in olive oil
Conceptualised by RK Swamy BBDO, the 360-degree campaign will run across TV, print, outdoor, digital and social media
The account will be handled out of the Bangalore office of Mullen Lintas
CVL Srinivas, Country Manager, WPP, in his leadership chat at the BW Businessworld Marketing Whitebook Summit, decoded the drivers of real growth
106 advertisements have been withdrawn, while 38 were found not objectionable
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