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The brand also unveiled its first Television Commercial, featuring the actor
The mandate includes driving traffic to Specsmakers’ digital assets, drive store visits and increase share of search
The agency’s Singapore office will be handling the account
Jalan, Founder & Managing Director, Indigo Paints, talks about the brand’s journey, signing M S Dhoni as ambassador and the marketing strategies
The 360-degree campaign, which urges consumers to embrace their ‘real value’ while buying life insurance cover, will run across print, television, digital and social media platforms
The account will be handled by the agency’s Bangalore unit – Madison Media Omega
We spoke to agency heads to unravel strategies, and peep into their hopes and challenges for this year’s Onam
Following the controversy over the #MeToo movement-inspired ad in Jan, the brand has shifted its spotlight from social issues to local heroes
The campaign, conceptualised and executed by Ogilvy, will be supported on TV, Digital, Cinema and on-ground activations
The campaign has gone live across national general entertainment channels and social media platforms
Bollywood actor Varun Dhawan for West & North markets, Telugu actor Mahesh Babu and Tamil actor Karthi for South markets
Industry leaders described Kamath as a calm, composed, and humble person who 'brought the industry together'
On social media, the #MyBullet campaign urges motorcyclists to share their most loved and cherished memories with their Bullet motorcycle
Advertising industry veteran Madhukar Kamath recounted highlights of his journey at an event where AAAI honoured him with the Lifetime Achievement Award
The Leo Burnett campaign talks about survivor stories of Chef Amrita Raichand and Journalist Boria Majumdar
As a part of this collaboration, Bhatt will endorse Mohey – an ethnic celebration wear for women from Manyavar
We take a look at brands that have taken the native advertising route and speak to experts about how an agency can conceptualise effective native advertising
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