Advertising News
The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery
In addition to a TV commercial, this campaign will leverage multiple digital mediums to amplify communication
Developed by Lowe Lintas, the campaign will run across traditional, digital and social media platforms
Conceptualised by Lowe Lintas, the campaign film celebrates the strength, spirit and zest of modern and progressive Bengali women
1,274 passengers were surveyed as part of the study that provides insights into traveller demographics, lifestyle, behaviour and ad effectiveness
The campaign will use bus shelters to popularise the destinations that Air Asia is catering to
Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more
The campaign has been conceptualised and created by Leo Burnett
With the affable and all-knowing BaaBaa the sheep, Wakefit's videos aim to distill the complex science of sleep in short, digestible and witty content
The video campaign will run throughout the month of September
Conceptualised by Contract Advertising, the campaign reminds people of the vital role played by their furniture in bringing a home alive
Conceptualised by Grey India, the campaign showcases Patani in multiple avatars and embraces the different colours of the festive season
Launched in 7 different languages, the 360-degree brand campaign will run across TV, outdoor, digital, social media and radio
The campaign is also supported by BTL activations, including promotional scheme for trade partners, and in-shop promotions, across India
Softline has rolled out the special campaign to promote its Comfort Fit Pocket Leggings
The association will also see the India launch of the global #IMoveMe campaign – a contemporary expression of the brand’s founding philosophy – a sound mind in a sound body
The awards, which honour excellence in creative and content, will be held on September 20, at the ITC Gardenia Hotel
The ‘Cake me chocolatey spin’ campaign has been conceptualized by L&K Saatchi & Saatchi and enriched with deep consumer insights
Along with the collection, the campaign will also be the first exposure to the brand’s new proposition 'Shine by Design'
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