Bumrah will soon be seen in the brand’s full-fledged 360 -degree marketing campaign

exchange4media Staff Sep 13, 2019 7:50 PM

Conceptualized by Leo Burnett Orchard, the campaign will be showcased on digital, video, social, OOH and broadcast platforms, covering a number of consumer touch points

exchange4media Staff Sep 13, 2019 7:18 PM

Radio Mango in association with Nerolac Healthy Home Paints flags off an Onam folklore-themed roadshow in Kerala

exchange4media Staff Sep 13, 2019 6:44 PM

In a tweet, the Prime Minister congratulated Fever FM for its innovative campaign to ensure reduced usage of single-use plastic

exchange4media Staff Sep 13, 2019 5:46 PM

Over 600 children from the Children’s Movement for Civic Awareness group along with Nickelodeon characters Shiva and Rudra participated in the drive

exchange4media Staff Sep 13, 2019 5:36 PM

Available in an all-new ‘videos’ tab in the Zomato app, videos will be categorized by genre letting users watch 3-15 minute videos across shows, recipes and sneak peek restaurant stories

exchange4media Staff Sep 13, 2019 4:25 PM

Athrey joins Twitter after over a year’s stint with India Today as Head of Marketing – Publishing

exchange4media Staff Sep 13, 2019 4:02 PM

The association will also see the India launch of the global #IMoveMe campaign – a contemporary expression of the brand’s founding philosophy – a sound mind in a sound body

exchange4media Staff Sep 13, 2019 3:10 PM

The account will be serviced from the agency’s Mumbai office

exchange4media Staff Sep 13, 2019 2:45 PM

The platform – www.wrestlingtv.in – will be formally launched with the start of the UWW Senior World Wrestling Championships 2019, scheduled to begin in Kazakhstan on September 14

exchange4media Staff Sep 13, 2019 2:18 PM

Appointed in 2016, Kapoor was responsible for financial strategy, corporate finance and fostering the company's investor relationships

exchange4media Staff Sep 13, 2019 1:52 PM

According to Kantar's latest marketing study, 'Getting Media Right: Marketing in Motion', 2020 will see a significant rise in digital ad spend as APAC marketers look to optimise their media mix

exchange4media Staff Sep 13, 2019 1:17 PM

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM

The Vice-President of Global Affairs and Communications at Facebook says India should allow free flow of data across borders instead of attempting to hoard it

exchange4media Staff Sep 13, 2019 9:06 AM

The daylong event was held on September 11, 2019 at Hotel Leela Ambience, Gurugram

exchange4media Staff Sep 13, 2019 8:27 AM

OTT platforms such as AltBalaji, Zee5, Shemaroo are not just investing in OOH but also concentrating on creativity with newer formats like DOOH to reach target audience

Anjali Thakur Sep 13, 2019 8:23 AM

Sahni has been appointed by Air Works Group as AVP & Head of Brand Marketing & Communications

Ruhail Amin Sep 13, 2019 8:10 AM

Prior to this, Serrao led the media planning and buying function globally for Tata Global Beverages

exchange4media Staff Sep 13, 2019 8:10 AM

Twitter India's Business Head Kanika Mittal and Brand Strategy Head Rishabh Sharma speak on associations with brands, OTT players and more

Shikha Paliwal Sep 13, 2019 8:10 AM

Other speakers taking the stage at the event include the likes of Stephen Allan, Charles Frump, Stephen Li and Sandeep Aggarwal

exchange4media Mumbai Bureau Sep 13, 2019 8:08 AM