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The campaign is a 360-degree programme led by two TVCs, and supported by a communication plan that includes TV, Cinema, Print, Digital and OOH
The campaign for the ethnic wear brand, co-owned by Myntra, is set to go live during Durga Puja
The campaign, conceptualised by Ogilvy, will have presence on TV, print, outdoor, digital, radio and in-store activations
The film captures the enigmatic and rebellious youth spirit as they break the rules and shatter stereotypes
The campaign, which comprises two advertisements, is live on digital and OOH platforms
The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News
The campaign by Lowe Lintas includes over 100 TVCs, 3 million digital assets and collaborations with digital platforms
Larson, Global Director at Google Brandlab, speaks about the paradigm shift in ads from television to digital, and digital to mobile-first
Dhillon, Vice President, Hair Care, Hindustan Unilever, speaks to us about the idea behind Dove’s AapkeBaalAapkiMarzi campaign, and how the brand aims at breaking stereotypes
Gupta, the newly elected Chairman of ASCI, speaks to exchange4media about how the self-regulatory body will continue to reinvent itself and further build consumer awareness
The brand's new campaign, featuring the legend, has been conceptualised by Leo Burnett and will run across television, print, digital platforms and OOH
Rao, CEO and Co-Founder, Dentsu Webchutney, on his book, ‘How I Almost Blew It’, and why he decided to chronicle start-up stories
Conceptualised by Turmeriq Integrated Marketing Solutions, the campaign videos generated 3 lakh views across social media platforms
The Hyderabad-based brand has roped in the Indian pacer for its denim range of jeans and shirts
The Chairman of ASCI believes the Consumer Protection Bill will see celebrities gravitate towards credible brands
Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience
The ‘Can’t Get More Italian’ campaign will be amplified across digital platforms and OOH activations
With OPPO’s omni-channel marketing strategy, the integrated campaign is live across TV, digital and social media platforms like Facebook, Twitter and YouTube
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