Advertising News
The #MeriBetiStrong campaign, released on the occasion of Daughter’s Day, has been conceptualised and created in association with Ogilvy India
Reddy, CEO, South Asia, Kantar shares insights on Kantar's growth plans for the Indian market, which sector is doing well in advertising, and more
Peigh opens up on the India scheme of things for the group, shining through turbulent times, acquisitions and more
The campaign comprises a series of short, digital-first video ads that leverage humour to give a quirky twist to the high involvement activity of home-buying
The campaign will focus on SABIC solutions created from collaborations that enable society to meet the demands of a changing world
Panasonic aims to expand its technology benefits to a larger retail ecosystem by enabling SDN technology with Lemma Technologies digital advertising platform
The DSP Mutual Fund video campaign shows how the Bhopal professor, whose dance moves had gone viral, overcame his worries with the help of Dynamic Asset Allocation Funds
CVL Srinivas, Country Manager, WPP, spoke about some initiatives WPP is driving in India and why BrandZ is an important part of WPP’s strategy
Pithawala, Vice President and Global Head - Marketing, Sales & Innovation, shares insights on the brief and concept of the campaign, and roping in Ayushmann Khurrana as brand ambassador
Kiara will be featured in print, outdoor, digital and in-store communication campaigns of the brand
Launch film on National Daughter's Day that has Sukhbir Malik, father of wrestler Sakshi Malik, urging all fathers to believe and invest in their girl child
Aimed at interoperability, Paytm App allows scanning of any QR code for instant payments from linked bank accounts
The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India
The newly launched campaign conceptualised by FCB Interface highlights the damage caused by single-use plastics
Guest Column: Sudhir Nair, Founder of 21N78E Creative Labs, tells us more about how ideas behind advertising briefs have changed over time
Industry leaders say the reduction in corporate tax is expected to push in more liquidity in the market, which will lead to higher ad spends
The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more
At Advertising Club Bangalore’s Big Bang Awards 2019, Pandey, Director, Corcoise Films, spoke on the theme of ‘Breaking the rules’
The Jeep Compass campaign has been conceptualised and executed by Digitas India, and has seven short videos
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