PR Watch News
The International Public Relations Association (IPRA) has announced the winners of its 2007 Golden World Awards for excellence in PR. From India, Corporate Voice ½ Weber Shandwick has won in the category of NGO campaign.
Emerging Media’s ‘Cricket Star’, a cricket reality talent hunt in India, has appointed IPAN as its PR agency. Emerging Media is gearing up for the next launch of its Cricket Star series 2 in India.
I think that the most important trend that is emerging that will influence communications for the coming years is the empowerment of consumers, the democratisation of brands. The truth is that consumers are taking control of brands and the brand managers don’t own the brands anymore, the consumers own the brand and that democratisation is fundamentally changing the way companies think about communicating. I think now brand managers need to understand that they need to engage in a conversation with their consumers, that’s going to drive their behaviour in communications and create terrific opportunities for public relations.
Text 100 Public Relations has opened its fourth Indian office in Chennai as part of its continued investment in the country. The agency already ahs offices in Mumbai, Delhi and Bangalore, and was recently named among Hewitt’s Best Employers in India.
The All India Rubber Industries Association has appointed Hanmer & Partners to handle its public relations.
Sharif D Rangnekar, Director and CEO, Integral PR, has been re-appointed for a further two-year term as Vice President for the Asia Pacific region of Public Relations Organisation International, Inc. (PROI).
Waggener Edstrom Worldwide and Adfactors PR have tied up for collaboration in the technology PR domain and communications. Adfactors will have the advantage of giving its clients global access and visibility, while both agencies will benefit from each other through common training programmes and staff exchanges.
Youth entertainment and leisure brand Bindass has announced the appointment of IPAN, a part of the JWT Group, as its public relations agency. Bindass will kickstart with a Hindi GEC channel scheduled to launch in mid-2007.
The Haryana government has terminated its PR contract with Concept PR on the grounds of non-performance. The one-year contract has been scrapped two months prior to its expiry in June this year. The termination of the contract also coincides with the exit of Concept PR President Sanjey Roy.
PR firm Text 100 Public Relations has been voted the 15th best employer in the country. It was conferred this status by Hewitt under its best employers in India Survey 2007.
Amway India Enterprises has announced the appointment of Hanmer & Partners to partner the company in its national communication objectives. The agency will work closely in creating a national image campaign.
Public Relations Organisation International has entered into a partnership with Strategic Public Relations with offices in Hong Kong and Taiwan.
Deepak Jolly, VP-Public Affairs and Communication, Coca-Cola India, has been conferred the ‘Communicator of the Year Award’ at the Annual Achievers Award 2006 for his contribution in the field of public affairs and communications. The award has been instituted by the Public Relations Council of India.
India News Communications Ltd (INCL), which specialises in PR, and its creative arm, Macaw Inc, have bagged the business of Rama Paper Mills. INCL will deliver customised corporate communications solutions to the company aiming to bring better brand image and greater market penetration for the company.
Sampark PR has recently won a host of new accounts from Delhi that includes Perfetti, Moser Baer, British Gas, Era Constructions and Escorts Tractors account CrewBos.
Louis Capozzi, Chairman of Publicis Groupe’s Public Relations & Corporate Communications Group (PRCC), thinks that the empowerment of consumers is fundamentally changing the way companies think about communicating. Communication and advertising are tactics, while PR is an analytical process to better align the interests of an organisation with the public. He thinks India has an opportunity to directly to a model that’s more contemporary.
Maharashtra Tourism Development Corporation has appointed Madison PR to manage its public relations. Bhushan Gagrani, MD, MTDC, said, “After having evaluated proposals from various agencies, we felt that Madison PR is best suited for the communication requirements in the light of new initiatives by MTDC.”
Public relations in India is, in some instances, highly sophisticated in the way it is practiced. As a democracy, India has provided an environment for the development of public opinion and that is the very basis of public relations. As India’s business communities expand on a global basis, the practice of public relations will follow.
BMW India has appointed Genesis Burson-Masteller as its PR agency in India. The agency’s CEO, Ashwani Singla, said, “BMW chose Genesis Burson-Marsteller for its depth of team, rigorous process discipline and high professional standards.”
Big 92.7 FM has appointed Sampark PR as its PR consultancy. The incumbent agency was Hanmer & Partners. Sources close to the development said that the relationship with Hanmer & Partners was on a project basis and Big 92.7 FM was looking for a longtime relationship and decided to partner with Sampark PR.
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