Date-wise News

After forcing carmaker Maruti to stop using contents of a survey for its print advertisement that showed it in poor light, Hyundai Motors India Ltd has moved the Monopolies and Restrictive Trade Practices Commission (MRTPC) seeking to stop its rival from using the same study in posters and pamphlets.

exchange4media Staff Nov 30, 2006 7:59 AM

Honda has unveiled a new outdoor initiative to promote its new CR-V, the third in the series. The auto major will be concentrating more on outdoor promotions as they feel that their target group of high-end customers can be easily accessed in such a manner.

exchange4media Mumbai Bureau Nov 30, 2006 7:58 AM

Wireless Application Service Providers (ASPs) are proving to be a boon for enterprises that do not have the time or the mega finances to chase mobile operators for a mobile short code. One such ASP is Cellnext, which has launched a dedicated short code service through which enterprises can choose a suffix number to its existing short code 6677 and can own it exclusively.

exchange4media Staff Nov 30, 2006 7:57 AM

Mobile entertainment content company Indiagames on Wednesday launched a collection of new BREW applications, including X’Mas Loot, Star Wars Pictures and Music, Happy Feet, Worms, Cricket World and Skating Challenge.

exchange4media Staff Nov 30, 2006 7:55 AM

Matrix Partners India has invested Rs 25 crore in Moods Hospitality Pvt Ltd, parent company of Chinese fast food chain Yo! China. An announcement to this effect was made in the Capital on Wednesday.

exchange4media Staff Nov 30, 2006 7:54 AM

Travelguru has received a fresh infusion of capital commitment to the tune of $15 million from Battery Ventures and Sequoia Capital India. The second round of funding will help in building the travel portal’s retail initiatives to support online growth. Travelguru has lined up aggressive plans for marketing and brand building in the coming months.

exchange4media Staff Nov 30, 2006 7:54 AM

Span Communications will be handling the marketing communication activities for real estate company Runwal Group. The win followed a multi-agency pitch. The size of the business is estimated to be Rs 8-10 crore.

exchange4media Mumbai Bureau Nov 30, 2006 7:53 AM

BEI Confluence, which has bagged two major accounts in the last 24 hours, has added another high profile account to its kitty. The agency will be handling the creative account of Amar Ujala. The size of the business has been pegged at Rs 6-7 crore.

exchange4media Staff Nov 30, 2006 7:52 AM

Clear Channel Communications, Inc, has denied all media reports regarding sale of its outdoor arm, Clear Channel Outdoor Holdings and added that it had no current intention to effect a disposition of Clear Channel Outdoor Holdings as a stand-alone business.

exchange4media Staff Nov 30, 2006 7:51 AM

The much awaited sequel to ‘Dhoom’ boasts of not only an impressive, A-list starcast, but also some of the top brands that are seeking to ride the ‘Dhoom 2’ wave. These include brands such as Pepe Jeans, McDonalds, Coke, and Sony, among others. E4M takes a look at these brand initiatives and the various promos done around the movie.

exchange4media Staff Nov 30, 2006 7:49 AM

Vyas Gianetti Creative has been assigned the creative mandate for I gen, a cigarette brand marketed by Godfrey Philips. The account size has been pegged at Rs 2 crore.

exchange4media Staff Nov 30, 2006 7:48 AM

Sampark Public Relations has announced its merger with Insight Communications, a Delhi-based boutique PR and communication outfit. The merger, which will take effect from December 1, 2006, will combine offices, people and client base to form a firm with more than 130 PR practitioners.

exchange4media Staff Nov 30, 2006 7:47 AM

TBWA\India has announced the launch of Tequila\India. Tequila is TBWA\Worldwide’s interactive arm and is one of the largest global networks offering CRM and interactive services. Tequila\India has appointed Awanish Kumar as Vice-president to head the division.

exchange4media Mumbai Bureau Nov 30, 2006 7:46 AM

Print is in no danger of being dislodged as the most preferred medium as far as media planning is concerned, this assurance was given by Hans-Peter Rohner, CEO, PubliGroupe, at the Impact-One-on-One event. He was speaking on ‘Is ROI driving media planning or is the development of media promoting ROI-thinking?’

Tuhina Anand Nov 30, 2006 7:44 AM