`Out Of Home News`

‘Branded’ traffic signals open up new outdoors avenue

Traditional outdoor media is becoming monotonous. To cut through the clutter and to ensure eyeballs, Luminelle Solar Technologies Ltd. has introduced branded ‘traffic signals’, a GSM backed electronic outdoor avenue.

exchange4media Staff Sep 8, 2004 7:59 AM

“Out-of-Home is the fastest growing media segment”

Pratap Bose, President, Ogilvy Activation, says the outdoor market is currently looking positive because of the increase in bookings driven largely by media, entertainment, telecom and finance categories. But he is worried over the stranglehold of the telecom industry which accounts for almost 40 per cent of the outdoor spend.

exchange4media Staff Aug 12, 2004 6:55 AM

Willis D’monte, Country Head, Serve and Volley Advertising Pvt Ltd

<p align=justify>"Joining the Maini Group at the age of 19, Willis D’monte stayed with the company for the next eight years. Starting as a Client Service Engineer, he climbed to the level of Assistant Manager, Marketing. During this tenure, he also added an MBA degree from INGOU to his kitty. Joining Serve & Volley in 2002 as a Business Development Manager, he bagged some of the most prestigious accounts in the industry including Britannia on a national basis and TVS across a number of states. D’monte was promoted to the post of Media Manager and, was recently conferred with the responsibility of the Country Head. Speaking to Shubha Kumble, at the agency’s Bangalore head office, D’monte shares his views on the growing outdoor industry, the need for constant innovations and more."

exchange4media Staff Aug 9, 2004 12:00 AM

Starcom floats StarSight for outdoor media

In a strategic move, the Publicis Groupe-owned Starcom MediaVest Group has floated a new company called ‘StarSight’. The objective behind the move is to provide ‘Out-Of-Home’ (OOH) media and planning solutions to its clients.

exchange4media Staff Jun 7, 2004 7:36 AM

Ogilvy India merges OOH businesses, launches Ogilvy Activation

In its endeavor to consolidate its out of home offerings to clients, Ogilvy & Mather is launching Ogilvy Activation. The new entity would be an integration of the four specialised outdoor divisions. Pratap Bose is named head of the new unit, while J C Giri would be the Country Head.

exchange4media Staff May 19, 2004 12:26 PM

Ogilvy Interactive to help HLL’s i-Shakti project

In a strategic move, OgilvyInteractive Worldwide, the interactive wing of Ogilvy & Mather India, has joined hands with Ogilvy Outreach to develop and place content in computers for its client Hindustan Lever Ltd’s new project ‘i-Shakti’.

exchange4media Staff May 18, 2004 12:20 PM