Date-wise News

The Rs 2,500-crore Delhi-based Senior Group of Companies engaged in the real estate business is launching a 24-hour Hindi news and current affairs channel. The channel, christened S1, is promoted by group company, Senior Media Ltd, headed by Vijay Dixit, chairman of the Senior Group.

exchange4media Staff Sep 8, 2004 1:35 PM

If the local players had forced the Korean majors to fight on the value platform in the lower end of the consumer electronics segment, there is a strong fight coming up in the white goods sector as well. Two local players - Maharaja Appliances and Beltek - have not only struck a financial tie-up but are also planning to benefit from each other's strength to expand and diversify their portfolios.

exchange4media Staff Sep 8, 2004 8:00 AM

The colas may have jettisoned the paanch strategy but a host of branded products are now realising the importance of being present at the Rs 5 price point. Although brands such as Pepsodent, Maggi, Clinic Plus and Rin have been communicating, through ads, their availability at this price, the phenomenon isn't limited to any specific category: products such as pens, razors, fruit drinks and adhesive tubes too are on the bandwagon, with the price prominently displayed on their packs.

exchange4media Staff Sep 8, 2004 7:59 AM

Traditional outdoor media is becoming monotonous. To cut through the clutter and to ensure eyeballs, Luminelle Solar Technologies Ltd. has introduced branded ‘traffic signals’, a GSM backed electronic outdoor avenue.

exchange4media Staff Sep 8, 2004 7:59 AM

With the FMCG sector continuing to witness fierce price wars, Dabur India Ltd (DIL) has decided on several initiatives to spur growth, which include selective price reduction, product launches and introduction of smaller packs at the ubiquitous Rs 5 price point for the first time.

exchange4media Staff Sep 8, 2004 7:58 AM

D S Mittle & Sons has bagged the contract for selling exposure slots on Zoom – the soon-to-be-launched channel from the Times Group. The 24-hour non-fiction channel is set to go on air in mid-September.

exchange4media Staff Sep 8, 2004 7:57 AM

With a renewed focus on the CDMA mobile sector, Samsung India Electronics Ltd on Tuesday launched the slimmest CDMA handset in the world. The SLIM is a slim and trendy handset, aimed at the entry-level segment with a price tag of Rs 2,999.

exchange4media Staff Sep 8, 2004 7:56 AM

Entry of private players in any segment always leads to an increase in churn and going by the looks of current activities, the heat is in the financial sector now. From increased decibel as far as communication is concerned to looking at new creative partners, the ball is on a constant roll in the financial segment.

exchange4media Staff Sep 8, 2004 7:55 AM

While ESPN Star Sports has taken the battle to the court, challenging BCCI nod to giving Zee the broadcast rights for the next four years of international cricket in India, Zee has deposited the initial $ 20 million – as per conditions made by the Board. Bank guarantee of $ 75 million would be paid up once the contract is signed.

exchange4media Staff Sep 8, 2004 7:54 AM

International communications behemoth WPP, which owns 50 per cent of Quadra Advisory, is buying out the remaining 50 percent equity in the strategic marketing consultancy. With this acquisition, Quadra Advisory, set up by the late management guru Shunu Sen, will become a fully-owned WPP company against its current status of associate company.

exchange4media Staff Sep 8, 2004 7:53 AM

Fidelis has bagged the creative and media duties of New Indian Express in a multi-agency pitch. The account size is estimated to be around Rs 2 crore. Among the agencies in the fray, there were Contract and TBWA Anthem.

exchange4media Staff Sep 8, 2004 7:52 AM

Following the decision to merge with IDBI Bank, IDBI called for a pitch for its creative responsibilities in January 2004. The group short-listed five agencies and final result expected this week. Account size is estimated around Rs 50 crore.

exchange4media Staff Sep 8, 2004 7:52 AM