Media Radio News
WorldSpace has launched three new pay channels — Orbit Rock, The Hop, Oyeme! — taking the total number of channels in its bouquet to 30 and the number of WorldSpace-branded channels to 11. It has converted the free-to-air older branded channels
The cable operator strike across India yesterday might have been bad for the consumer, but radio station operators in Mumbai are a happy lot. Though a small opportunity, this development provided them with an opportunity to let people sample their stations
The time for rejoicing has yet not come for the private FM players in Delhi. Even though Becil (Broadcast Engineering Consultants India Ltd.) has once again moved in as the integrator in the FM circuit, things are still to be confirmed on who would be putt
Sun Network, which had bid for the metro’s licence has applied to the government for interim permission to start its FM radio station in Chennai.
The signs of differentiation are slowly, but surely gathering momentum. Last time we reported Mirchi going totally Hindi thus catering to a mass audience and now its Red that's brought in some innovative programming in-tune with its USP. The latest show on
Euro RSCG Advertising Pvt Ltd is planning to float an independent media-buying division soon. This move is in sync with the current trend that’s prevailing in the Indian advertising industry. In addition, as part of its expansion plans, Euro RSCG is all s
The Delhi High Court has upheld the Union government’s decision of not giving extension of time to private companies to implement FM radio projects in non-metro stations.
Radio City 91 FM celebrated its anniversary in Bangalore in the first week of July. To mark the occasion, Radio City organized a competition for the advertising agencies in the city. The competition was aptly named 'Public Service Address'.
Prasar Bharti Corporation board has decided to divest corporation CEO K S Sarma of the additional charge of DG All India Radio (AIR) and instead recruit a full time Director General for the radio.
All India Radio may finally come to the rescue of crisis – ridden private FM radio players in Delhi, Kolkatta and Chennai, who find themselves in the lurch following their failure to arrange for transmission infrastructure in there metros with the Au
Private FM radio operation in Delhi, Kolkata and Chennai is facing a serious roadblock as operators’ negotiations with TDF have failed, just ahead of the August 29 deadline.
With five quality stations up and running in Mumbai, the city certainly is jiving to the music and listening to the RJs talk keenly. But Delhi, and two other Metros, will have to wait for the Government decision to indulge and allow an 'interim' measure, w
Expecting stiff competition from the private players, All India Radio’s (AIR) Kolkata station is brandishing prime time listenership numbers, in a bid to impress advertisers
A rather recent trend, which one can distinctly observe across media is that of cross media marketing. The trend is especially marked in radio, which has over the years, seen an exponential increase in the number of brands being marketed on it. Recall the
Indian FM radio companies think that a migration from licence fee to revenue sharing in the government’s policy would improve the financial viability of the sector. According to them the present stringent policy guidelines makes it difficult for the compan
To encourage private sector participation in the FM radio broadcasting sector, the government is considering a proposal to replace the existing system of bidding for licences with revenue sharing.
At the time when most of the third party data available on the performance of Radio channels is commissioned research by the radio stations themselves, ORG-Marg is carrying out a project in Mumbai to provide media planners and the broadcasting houses with
The launch of Radio Today’s FM station ‘Red’ in Mumbai today, has sparked off more excitement in the media circles. However, with 4 other stations already beaming, the battle for listeners is getting more competitive. Given the late start
If initial dipsticks are any indicator, Radio Mirchi has made a strong claim for leadership in Mumbai market. Why then are they changing their programming strategy and going ‘all Hindi’?
What does a brand do when the objective is to build overnight recall and brand association? Own the medium! This is exactly what Dr. Morepen did, given the task to build quick awareness using health as a platform.
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